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For Companies At a Glance
- Tasks: Re-engage dormant accounts and drive new revenue through strategic account management.
- Company: Join Colt, a leading tech company focused on mid-market growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by transforming dormant accounts into thriving partnerships.
- Qualifications: Experience in account management and proven success in business development.
- Other info: Dynamic role with a focus on collaboration and strategic thinking.
The predicted salary is between 36000 - 60000 £ per year.
Colt is expanding its focus on the UK mid-market segment and is seeking a driven and entrepreneurial Account Executive to re-engage dormant accounts and unlock new revenue opportunities. This role is ideal for a new business-oriented professional who thrives on building relationships and delivering value to mid-sized enterprises.
As an Account Executive, you will be responsible for identifying, engaging, and growing revenue within a portfolio of dormant or under-engaged mid-market accounts in the UK. Your focus will be on:
- Dormant Account Activation
- Reconnect with previously active mid-market customers to understand their current needs and challenges.
- Develop tailored engagement strategies to re-establish Colt as a trusted technology partner.
- Identify and pursue quick-win opportunities and long-term growth potential.
- New Business Development
- Drive new revenue through upsell and cross-sell of Colt’s solutions (networking, cloud, cybersecurity, voice).
- Build and execute strategic account plans to convert dormant accounts into active, high-value relationships.
- Engage with key decision-makers and influencers to position Colt’s value proposition effectively.
- Sales Execution & Collaboration
- Achieve personal sales targets focused on reactivation and growth within the mid-market segment.
- Maintain accurate pipeline and forecasting using CRM tools.
- Collaborate with internal teams (Product, Marketing, Pre-Sales, and Delivery) to ensure customer success.
- Apply consultative selling techniques and leverage MEDDICC or similar methodologies.
Must Haves
- Proven experience in account management and business development.
- Demonstrated success in re-engaging dormant accounts or winning back former customers.
- Strong track record of new business generation through upsell, cross-sell, or net-new acquisition.
- Excellent communication and stakeholder engagement skills, including C-level interaction.
- Strategic thinker with a proactive, self-starter mindset.
- Familiarity with MEDDICC or similar sales qualification frameworks.
Nice to Haves
- Background in telecoms, IT services, or digital infrastructure.
- Experience working with mid-market clients across multiple sectors.
Account Executive – UK Mid-Market (Dormant Account Activation & Growth) in London employer: Colt Technology Services
Contact Detail:
Colt Technology Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive – UK Mid-Market (Dormant Account Activation & Growth) in London
✨Tip Number 1
Get to know the company inside out! Research Colt's values, recent projects, and their approach to mid-market clients. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn to get the inside scoop on the company culture and what they look for in an Account Executive. Plus, it’s a great way to make connections that could help you land the job!
✨Tip Number 3
Prepare for the interview by practising your pitch. Think about how you can demonstrate your experience with dormant account reactivation and new business development. Use real examples to showcase your skills and how you can add value to Colt.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website to keep everything streamlined and easy!
We think you need these skills to ace Account Executive – UK Mid-Market (Dormant Account Activation & Growth) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Account Executive. Highlight your experience in re-engaging dormant accounts and any successes you've had in new business development. We want to see how you can bring value to our mid-market clients!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Share specific examples of how you've successfully activated dormant accounts or driven new revenue.
Showcase Your Communication Skills: Since this role involves engaging with key decision-makers, make sure your written application reflects your excellent communication skills. Keep it clear, concise, and professional while still showing your personality. We love a bit of flair!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Colt Technology Services
✨Know Your Accounts
Before the interview, research Colt's dormant accounts and understand their previous interactions. This will help you demonstrate your knowledge of their needs and how you can tailor your approach to re-engage them effectively.
✨Showcase Your Sales Strategy
Be prepared to discuss specific strategies you've used in the past to reactivate dormant accounts. Highlight any successful upsell or cross-sell experiences, and explain how you would apply similar techniques at Colt.
✨Engage with Confidence
Practice your communication skills, especially when it comes to engaging C-level executives. Use role-playing scenarios to build confidence in presenting Colt’s value proposition and addressing potential concerns from decision-makers.
✨Familiarise Yourself with MEDDICC
Since familiarity with MEDDICC is a must-have, brush up on this sales qualification framework. Be ready to discuss how you’ve applied it in previous roles and how it can be beneficial for identifying opportunities within dormant accounts.
