At a Glance
- Tasks: Lead and optimise Colt's digital presence for an engaging online experience.
- Company: Join Colt Technology Services, a diverse and inclusive employer.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make a real impact on Colt's digital strategy and user experience.
- Qualifications: Experience with Webflow, UX design, and website performance optimisation.
The predicted salary is between 63000 - 77000 £ per year.
This job is with Colt Technology Services, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Following the successful overhaul of Colt.net and a major brand refresh, an exciting opportunity has opened up within our Brand & Content team for a Digital Manager to lead, manage and optimise Colt's digital estate. This is a high-impact role at the heart of Colt's digital presence. You'll be responsible for delivering a seamless, engaging and discoverable online experience that supports our brand and business goals.
What you will do
- Own Colt's website strategy end-to-end, shaping performance, user experience and future direction.
- Work closely with colleagues across Brand, Content, Design and Digital to ensure our digital platforms continue to evolve and deliver measurable business value.
- Key responsibilities include:
- Owning Colt's websites and associated digital properties, including content, functionality, UX, performance and roadmap planning.
- Managing CMS updates, page creation and content publishing schedules.
- Monitoring and optimising website performance, including speed, uptime, SEO, AEO, user engagement and conversion rates.
- Identifying opportunities to improve user journeys, discoverability and overall digital experience.
- Collaborating with brand designers, content specialists, and agency partners to deliver new features and enhancements when required.
- Managing web technology platforms, budgets, tools and vendor relationships.
- Defining, tracking and reporting key performance indicators including traffic, engagement, customer journeys and conversion metrics.
- Translating business and stakeholder needs into a clear website development roadmap.
What we're looking for
Technical Skills & Experience
- Web Platforms: Hands-on experience with Webflow and/or Framer is essential. As the primary technical owner of Colt's websites, you'll be confident designing, building and deploying new components independently.
- Design & UX: Strong understanding of user-centred design principles, UX best practices and digital / Figma experience is highly desirable.
- Technical Performance: Proven knowledge of website performance optimisation, including Google Lighthouse, Core Web Vitals, image optimisation.
- Governance & Compliance: Experience managing tag management, cookie consent platforms, accessibility standards (WCAG) and website governance.
Digital Strategy & Project Management
- Digital Experience Strategy: Experience defining and delivering website strategies that improve user journeys, content discoverability, navigation and conversion performance.
- Content Architecture: Ability to create scalable content structures, information architecture standards and governance models that support growth.
- Optimisation & Personalisation: Experience delivering experimentation, optimisation and personalisation initiatives that improve outcomes.
- AI & Marketing Workflows: Strong understanding of emerging AI-powered and agentic workflows, marketing automation ecosystems.
Discoverability & Search Optimisation
- SEO, AEO & GEO Leadership: Deep understanding of the evolving search landscape, including Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
- Content Optimisation: Ability to work with both technical and non-technical stakeholders to create structured, discoverable content.
- Structured Content & AI Search: Experience developing content strategies that improve brand visibility across traditional search, AI-powered search experiences and answer engines through discoverability.
Analytics, Reporting & Insights
- Digital Analytics: Strong experience using Google Analytics and/or PostHog to monitor website performance.
- Performance Measurement: Ability to define KPIs, analyse trends and identify opportunities for improvement across traffic, engagement, discoverability and conversion metrics.
- Stakeholder Reporting: Confident presenting performance insights and recommendations to a range of stakeholders, translating complex data into clear actions and business outcomes.
Digital Manager employer: Colt Technology Services
Colt Technology Services is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where collaboration across teams is encouraged. Located in a vibrant tech hub, employees benefit from a supportive environment that fosters innovation and provides opportunities to engage with cutting-edge regulatory challenges, making it a rewarding place for those passionate about security compliance.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Manager
✨Dive into Digital Learning Communities
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We think you need these skills to ace Digital Manager
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Colt Technology Services, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Colt Technology Services and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Colt Technology Services
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Colt Technology Services might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Colt Technology Services.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
