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For Companies At a Glance
- Tasks: Reconnect with dormant accounts and drive new revenue through tailored engagement strategies.
- Company: Join Colt, a leading tech company focused on mid-market growth.
- Benefits: Full-time role with opportunities for professional development and career advancement.
- Why this job: Make a real impact by transforming dormant accounts into thriving partnerships.
- Qualifications: Experience in account management and a knack for building relationships.
- Other info: Dynamic environment with a focus on innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Colt is expanding its focus on the UK mid-market segment and is seeking a driven and entrepreneurial Account Executive to re‑engage dormant accounts and unlock new revenue opportunities. This role is ideal for a new business‑oriented professional who thrives on building relationships and delivering value to mid‑sized enterprises.
What You Will Do
- Identify, engage, and grow revenue within a portfolio of dormant or under‑engaged mid‑market accounts in the UK.
- Reconnect with previously active mid‑market customers to understand their current needs and challenges.
- Develop tailored engagement strategies to re‑establish Colt as a trusted technology partner.
- Identify and pursue quick‑win opportunities and long‑term growth potential.
- Drive new revenue through upsell and cross‑sell of Colt’s solutions (networking, cloud, cybersecurity, voice).
- Build and execute strategic account plans to convert dormant accounts into active, high‑value relationships.
- Engage with key decision‑makers and influencers to position Colt’s value proposition effectively.
- Achieve personal sales targets focused on reactivation and growth within the mid‑market segment.
- Maintain accurate pipeline and forecasting using CRM tools.
- Collaborate with internal teams (Product, Marketing, Pre‑Sales, and Delivery) to ensure customer success.
- Apply consultative selling techniques and leverage MEDDICC or similar methodologies.
What We’re Looking For
Must Haves
- Proven experience in account management and business development.
- Demonstrated success in re‑engaging dormant accounts or winning back former customers.
- Strong track record of new business generation through upsell, cross‑sell, or net‑new acquisition.
- Excellent communication and stakeholder engagement skills, including C‑level interaction.
- Strategic thinker with a proactive, self‑starter mindset.
- Familiarity with MEDDICC or similar sales qualification frameworks.
Nice to Haves
- Background in telecoms, IT services, or digital infrastructure.
- Experience working with mid‑market clients across multiple sectors.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: IT Services and IT Consulting and Computer and Network Security
Account Executive – UK Mid-Market (Dormant Account Activation & Growth) employer: Colt Technology Services
Contact Detail:
Colt Technology Services Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive – UK Mid-Market (Dormant Account Activation & Growth)
✨Tip Number 1
Get to know your potential clients! Before reaching out, do a bit of research on their business and industry. This way, when you reconnect, you can tailor your approach to their specific needs and challenges, making it more likely they'll see you as a valuable partner.
✨Tip Number 2
Leverage your network! Don’t hesitate to tap into your existing connections to get introductions to key decision-makers in dormant accounts. A warm introduction can make all the difference in re-establishing those relationships.
✨Tip Number 3
Be proactive with follow-ups! After your initial contact, make sure to follow up regularly. Whether it’s sharing relevant insights or checking in on their current needs, staying top-of-mind can help you convert those dormant accounts into active ones.
✨Tip Number 4
Utilise our website for resources! We’ve got loads of tools and tips that can help you refine your approach and strategies. Make sure to check it out and apply through our site to streamline your application process!
We think you need these skills to ace Account Executive – UK Mid-Market (Dormant Account Activation & Growth)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Account Executive. Highlight your experience in re-engaging dormant accounts and any successes you've had in new business development. We want to see how you can bring value to our mid-market clients!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Share specific examples of how you've successfully built relationships and driven revenue growth in the past.
Showcase Your Communication Skills: Since this role involves engaging with key decision-makers, make sure your written application reflects your excellent communication skills. Keep it clear, concise, and professional while still showing your personality. We love a bit of flair!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Colt Technology Services
✨Know Your Accounts
Before the interview, research Colt's previous mid-market clients and understand their needs. Familiarise yourself with any dormant accounts you might be re-engaging. This will help you demonstrate your proactive approach and show that you're ready to hit the ground running.
✨Tailor Your Engagement Strategy
Prepare a few tailored engagement strategies that you could propose during the interview. Think about how you would reconnect with dormant accounts and what specific solutions you could offer to meet their current challenges. This shows your strategic thinking and understanding of the role.
✨Showcase Your Success Stories
Be ready to share examples from your past experiences where you've successfully re-engaged dormant accounts or generated new business. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements effectively.
✨Engage with Key Decision-Makers
Discuss your experience in engaging with C-level executives and other key stakeholders. Prepare to talk about how you’ve positioned value propositions in the past and how you plan to do so at Colt. This will demonstrate your communication skills and ability to build relationships.
