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- Tasks: Lead the vision for Yoto's eCommerce experience and enhance the buying journey.
- Company: Join Yoto, a fun and innovative audio platform for kids.
- Benefits: Hybrid working, competitive salary, health perks, and generous holiday allowance.
- Why this job: Shape the future of eCommerce while making a positive impact on families.
- Qualifications: Strong product management experience in eCommerce and a data-driven mindset.
- Other info: Flexible work environment with opportunities for professional development and community engagement.
The predicted salary is between 68000 - 76000 ÂŁ per year.
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalog of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels. We also create Yoto Originals like BrainBots.
Responsibilities
- Define, own and champion the product vision for Yoto’s eCommerce experience across Web and App, shaping how families discover, explore and purchase Yoto products and content.
- Improve conversion by continuously refining the path to purchase – removing friction and making the buying experience seamless.
- Help shape the evolution of our eCommerce platform, guiding decisions around tools and architecture (CMS, merchandising, ranking systems) while balancing speed, scalability, and long-term impact.
- Unlock growth by increasing the speed and scale of our eCommerce capabilities – from automating internal processes to enabling faster launches in new markets.
- Partner closely with Engineering, UX/UI, Data and eCommerce teams to prioritise the right opportunities and deliver measurable commercial outcomes.
- Use data, experimentation, and deep customer understanding to guide strategy, combining behavioural insights with strong product judgement.
- Explore how AI can enhance both the product development process and the customer experience for Yoto families.
Qualifications and experience
- Strong product management experience, ideally in eCommerce, subscriptions, marketplaces, or other transactional platforms.
- A deep understanding of what makes a great eCommerce experience across Web and App.
- A track record of improving conversion, purchase journeys, or commercial performance at scale.
- Experience working on platform or systems-level problems with multiple stakeholders and competing priorities.
- Strong commercial instinct and familiarity with eCommerce metrics such as CAC, Conversion Rate, AOV and IBP.
- Confidence making build vs buy decisions across the wider eCommerce toolkit (CMS, payments, merchandising tools). Experience with Shopify, DatoCMS or headless architectures is a plus.
- A data-driven approach to decision making, using tools such as Google Analytics, Mixpanel or similar.
- A structured, insight-led approach to problem solving that combines data, customer understanding and sound judgement.
- Clear communication skills and the ability to influence across cross-functional teams.
- Comfort operating in ambiguity and helping create clarity in a scaling organisation.
Salary and expectations
Salary: ÂŁ80,000 - ÂŁ90,000 based on experience. We may consider flexibility for the right fit.
What you can expect from Yoto
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, with the option to come in more. Our “work from anywhere” policy allows location flexibility for up to 6 weeks per year, plus Summer Hours in June–August.
- Financial: Income Protection, company sick pay, Life Assurance from day one, workplace pension up to 3% employer contributions, and an employee referral bonus scheme.
- Health & Wellness: Private Medical Insurance via Aviva, Wellbeing Allowance, 24/7 EAP, dental guidance, and Bike to work scheme.
- Time Off: 25 days of holiday per year plus bank holidays, birthday off, extra day per year after 2 years up to 5 extra days, and a sabbatical after 4 years (up to 3 months unpaid).
- Family: Family-friendly leave, enhanced maternity/paternity/adoption/fertility/pregnancy loss and carers leave, plus nursery scheme.
- People & Planet: Up to 2 volunteer days per year, book allowance for professional development.
- Perks: Yoto player and starter pack, regular socials and YotoFest.
Equity and Diversity
We value flexibility and want a workplace where everyone can thrive. We are committed to a diverse, safe and inclusive environment and invite candidates from all backgrounds to explore opportunities with us.
Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will come through our application tracking system.
Senior Product Manager - eCommerce employer: Colossyan
Contact Detail:
Colossyan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager - eCommerce
✨Tip Number 1
Network like a pro! Reach out to folks in the eCommerce space, especially those who work at Yoto or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into Yoto’s products and their eCommerce experience. Show us you understand our mission and how you can enhance the buying journey for families. Bring your ideas to the table!
✨Tip Number 3
Don’t just wait for job openings; be proactive! Keep an eye on our careers page and apply directly through it. This shows your enthusiasm and commitment to joining the Yoto family.
✨Tip Number 4
Stay data-driven in your approach. Be ready to discuss how you've used metrics to improve conversion rates in past roles. We love candidates who can back up their strategies with solid data!
We think you need these skills to ace Senior Product Manager - eCommerce
Some tips for your application 🫡
Show Your Passion for eCommerce: When you're writing your application, let your enthusiasm for eCommerce shine through! We want to see how your experience aligns with our mission at Yoto and how you can contribute to creating a seamless shopping experience for families.
Be Data-Driven: Make sure to highlight your data-driven approach in your application. Share specific examples of how you've used metrics like conversion rates or AOV to improve eCommerce performance. This will show us that you understand the importance of analytics in shaping product strategy.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that are most relevant to the Senior Product Manager role. We love seeing candidates who take the time to connect their background with what we’re looking for.
Apply Through Our Website: Remember to apply through our careers page! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us that you’re genuinely interested in joining the Yoto team.
How to prepare for a job interview at Colossyan
✨Know Your eCommerce Inside Out
Make sure you brush up on the latest trends and best practices in eCommerce. Understand what makes a great online shopping experience, especially for families. Be ready to discuss how you've improved conversion rates or streamlined purchase journeys in your previous roles.
✨Data is Your Best Friend
Familiarise yourself with key eCommerce metrics like CAC, Conversion Rate, and AOV. Prepare examples of how you've used data to drive decisions and improve performance. Being able to speak confidently about your data-driven approach will impress the interviewers.
✨Collaboration is Key
Yoto values teamwork, so be prepared to share experiences where you've successfully partnered with cross-functional teams. Highlight how you've navigated competing priorities and influenced stakeholders to achieve common goals in your past projects.
✨Embrace Ambiguity
Show that you're comfortable operating in uncertain environments. Discuss times when you've created clarity in complex situations or helped guide teams through change. This will demonstrate your adaptability and problem-solving skills, which are crucial for a Senior Product Manager role.