Senior Product Analyst

We’re looking for a Senior Product Analyst to join our Data Team to help provide insights across our products and business and provide the foundations to grow the business to the next level.

About Yoto

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels—think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

Yoto’s Data Team

We’re a small team at the heart of all the decisions Yoto makes. We work in a high‑trust environment with a lot of independence. Everyone can contribute ideas and be part of the decision making process. We tackle a broad range of problems, from developing cutting‑edge data product solutions to maintaining and building data ingestion pipelines, query and orchestration platforms, our work spans across all the key strategic projects throughout the company.

What you’ll be doing:

• Partner with tech, design and product teams to understand their needs, providing actionable analysis to inform roadmaps, measure initiatives and drive decisions.
• Own end‑to‑end analysis projects: define problems and hypotheses, gather requirements, analyse data, present findings with recommendations, drive decision‑making discussions.
• Support strategic decision‑making at leadership and team levels, ensuring alignment with Yoto’s goals.
• Drive adoption of data literacy across the organisation by mentoring colleagues and leading data education initiatives.
• Be a leader within the Data team, helping us grow, defining standards and best practices as well as sharing knowledge and capabilities.
• Design, analyse, and interpret experiments (e.g. A/B tests) to assess product changes and guide iteration.
• Develop and maintain robust product metrics, dashboards, and self‑serve insights that teams trust and use.

What you’ll bring:

• Proven experience in analytics roles, with a track record of influencing product or business decision making with data and insights.
• Proficiency in SQL and experience working with modern data stacks. dbt is essential, GCP, AWS are nice to haves.
• Strong analytical and statistical skills, with experience in data visualisation tools (e.g., Lightdash (advantageous), Looker or Tableau).
• Solid understanding of experimentation techniques and statistical analysis (e.g., A/B testing).
• Ability to translate complex data findings into clear, compelling narratives for both technical and non‑technical audiences.
• Experience in working cross‑functionally (with tech disciplines advantageous) and building strong relationships with stakeholders.
• Comfortable with ambiguity and excited by the opportunity to shape how data drives decision‑making at Yoto.
• Bonus: experience with Python, R, or similar for advanced analytics.

Salary £75,000 – £85,000 based on experience. We never want to miss out on great candidates, so don’t let our banding put you off reaching out – there’s sometimes flexibility for the right fit!

What you can expect from Yoto:

• Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between June and August.
• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family‑friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool‑aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive—both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences—we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.