Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Transform complex advertising data into impactful global media plans and optimise campaigns.
- Company: Join Yoto, a fast-growing tech company creating screen-free audio experiences for kids.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and fun perks like a Yoto player!
- Why this job: Make a real impact in children's lives while working with innovative media strategies.
- Qualifications: Experience in media planning and data analysis, with strong communication skills.
- Other info: Be part of a diverse team committed to flexibility, equity, and inclusion.
The predicted salary is between 60000 - 84000 £ per year.
We are looking for a data-driven Senior Media Planner to transform complex advertising data into impactful global media plans. You will be responsible for paid media measurement and global media planning, with a focus on the US, Canada, UK&I, France and Australia.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
What you’ll be doing:
- Lead Paid Media measurement and campaign analysis, working with our data teams and external partners to create actionable insights to optimise media plans and in-flight campaigns.
- Alongside Head of Acquisition Marketing, oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives.
- Collaborate with local market teams and external agencies on developing media plans in their respective markets.
- Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels.
- Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness.
- Analyze market trends, audience insights, and campaign performance data to inform future media strategies.
- Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams.
- Stay ahead of industry trends and best practices to continuously refine Yoto’s media planning approach.
What you’ll bring:
- Analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis.
- Strong experience in applying data measurement learnings into impactful media campaigns leading to revenue growth.
- Proven extensive experience in media planning, ideally in a global or multi-market role.
- Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast.
- Experience working with media agencies and local market teams to develop and execute campaigns.
- Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets.
- Ability to manage multiple projects in a fast-paced environment.
- Comfortable with the ambiguity of working in a fast paced scaleup environment.
Salary: £70,000 - £75,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Time Off: 25 days of holiday per year, plus bank holidays.
- Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
- People & Planet: Up to 2 volunteer days a year.
- Fun Perks: You receive your very own Yoto player and starter pack of cards!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported.
Senior Media Planner employer: Colossyan
Contact Detail:
Colossyan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Planner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Yoto and understanding their mission. Tailor your responses to show how your skills align with their goals, especially in media planning and data analysis. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience in media planning and how you've used data to drive results in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Yoto team and contributing to their exciting journey.
We think you need these skills to ace Senior Media Planner
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Media Planner role. Highlight your experience with data-driven media planning and how it aligns with our mission at Yoto. We want to see how you can transform complex advertising data into impactful media plans!
Showcase Your Analytical Skills: Since we're looking for someone with an analytical mindset, don’t shy away from sharing specific examples of how you've used data measurement to drive campaign effectiveness. We love numbers, so let’s see those stats that demonstrate your success!
Be Authentic: Let your personality shine through in your application! We value collaboration and communication, so share your unique approach to working with teams and stakeholders. Show us how you can influence and inspire others in a fast-paced environment.
Apply Through Our Website: Remember to apply directly through our careers page! This ensures your application gets to the right people and helps us keep track of all candidates. Plus, it’s the best way to stay updated on your application status with us at Yoto.
How to prepare for a job interview at Colossyan
✨Know Your Data
As a Senior Media Planner, you'll need to demonstrate your analytical mindset. Brush up on econometrics and be ready to discuss how you've used data measurement to drive impactful media campaigns. Prepare specific examples of how your insights have led to revenue growth.
✨Understand the Market
Familiarise yourself with the media landscape in the US, Canada, UK&I, France, and Australia. Research current trends and be prepared to discuss how these can influence Yoto's media strategies. Showing that you understand local market nuances will set you apart.
✨Collaboration is Key
Yoto values teamwork, so be ready to talk about your experience working with cross-functional teams and external agencies. Highlight instances where your collaboration led to successful media planning or campaign execution, showcasing your excellent communication skills.
✨Stay Ahead of Trends
The media industry is always evolving, so show your passion for staying updated on best practices and emerging trends. Discuss any recent developments you've followed and how they could apply to Yoto's mission of inspiring independent play through audio.
