Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead creative marketing strategies for Yoto's audio content and engage families with our unique offerings.
- Company: Join Yoto, a fast-growing tech company revolutionising screen-free learning for kids.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and fun perks like a Yoto player!
- Why this job: Be part of a mission to inspire childhood adventures through innovative audio content.
- Qualifications: 6+ years in content marketing, strong storytelling skills, and a passion for audio technology.
- Other info: Flexible work environment with opportunities for professional growth and community engagement.
The predicted salary is between 60000 - 80000 ÂŁ per year.
We are looking for a creative, data-driven Marketing Lead, Audio Content to spearhead our marketing of Yoto’s content proposition. At Yoto we are building a world of imagination, screen-free learning, and family rituals, with brilliant content (over 1000 cards!) at its heart. This role owns and executes our strategy for how we use content to acquire new families to Yoto (both through new releases and existing catalogue), and to drive loyalty from existing families by helping them build a library of content that they love.
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
What you’ll be doing:
- Develop and execute a multi-channel content roadmap that supports product launches & seasonal campaigns, localising for regional or market specific nuances as appropriate.
- Work with Acquisition marketing team to maximise the potential of our content proposition in acquiring new families to Yoto, by deeply understanding which content properties are family acquisition drivers.
- Work closely with the Retention, Organic Social & Community teams to grow LTV of our existing families, bringing our content to life & enabling them to build a library they love.
- Identify and execute strategic partnerships, collaborations, and activations.
- Work closely with the Brand Marketing team to champion our unique value proposition—the power of audio for children’s entertainment & development.
- Be the “glue” between our Content, Brand and Acquisition & Retention Marketing teams to ensure a unified roadmap & communications strategy for our content across all customer touchpoints.
What you’ll bring:
- 6+ years of experience in content marketing, preferably within a high-growth DTC, EdTech, or Media environment.
- Omnichannel marketing experience, with a deep understanding of how to use each channel most effectively for impactful storytelling.
- A deep understanding of the nuances of marketing to parents (the buyers) while keeping the joy of the child (the user) at the center of everything.
- Proven experience launching new products effectively across multiple international markets, localising where appropriate.
- Exceptional stakeholder management skills, from external partners to multiple internal teams.
- Highly analytical, comfortable using data to identify and iterate on strategies which have worked.
- Exceptional writing and presentation skills.
- Comfortable in a fast-paced, constantly evolving scale-up environment, with a strong bias for action.
- Bachelor’s degree.
- Experience in the audio, podcasting, or publishing industry.
- A passion for audio content and technology.
Salary: ÂŁ70,000 - ÂŁ80,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Time Off: 25 days of holiday per year, plus bank holidays.
- Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
- People & Planet: Up to 2 volunteer days a year.
- Fun Perks: You receive your very own Yoto player and starter pack of cards!
Equity and Diversity: At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
Marketing Lead, Audio Content employer: Colossyan
Contact Detail:
Colossyan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, Audio Content
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for audio content! When you get the chance to chat with hiring managers or during interviews, share your love for storytelling and how it connects with kids. Let them see your enthusiasm for Yoto's mission!
✨Tip Number 3
Prepare for interviews by researching Yoto’s products and recent campaigns. Bring fresh ideas to the table about how you could enhance their marketing strategy. This shows you’re not just interested in the role but also invested in the company’s success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Yoto family.
We think you need these skills to ace Marketing Lead, Audio Content
Some tips for your application 🫡
Show Your Passion for Audio: When you're writing your application, let your love for audio content shine through! Share any personal experiences or projects that highlight your enthusiasm for storytelling through sound. We want to see how you connect with our mission!
Tailor Your Experience: Make sure to customise your application to reflect the skills and experiences that align with the role. Highlight your previous work in content marketing, especially in DTC or EdTech environments. We’re looking for someone who can hit the ground running!
Be Data-Driven: Since this role is all about being data-driven, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to inform your marketing strategies in the past. We love numbers as much as we love creativity!
Keep It Engaging: Your written application should be as engaging as the content we create! Use a conversational tone, and don’t forget to proofread for clarity and impact. Remember, we’re looking for someone who can tell stories about stories!
How to prepare for a job interview at Colossyan
✨Know Your Audience
Before the interview, take some time to understand Yoto's target audience—families and children. Familiarise yourself with their content offerings and think about how your marketing strategies can resonate with both parents and kids. This will show that you’re not just a marketer, but someone who truly understands the brand’s mission.
✨Showcase Your Data Skills
Since this role is data-driven, be prepared to discuss how you've used analytics in past campaigns. Bring examples of how you’ve identified trends or insights that led to successful marketing strategies. This will demonstrate your ability to leverage data for impactful storytelling.
✨Be Creative with Content Ideas
Yoto thrives on creativity, so come armed with innovative ideas for multi-channel content campaigns. Think about how you can localise content for different markets or create partnerships that align with Yoto’s values. Presenting fresh concepts will highlight your fit for the role.
✨Prepare for Stakeholder Management Questions
Expect questions about how you manage relationships with various stakeholders. Be ready to share specific examples of how you’ve collaborated with teams or external partners in the past. This will showcase your exceptional stakeholder management skills, which are crucial for this position.
