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- Tasks: Transform complex advertising data into impactful global media plans and optimise campaigns.
- Company: Join Yoto, a fast-growing tech company creating screen-free audio experiences for kids.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and a supportive work culture.
- Why this job: Make a real impact on childhood adventures while working with top creators and brands.
- Qualifications: Strong analytical skills and extensive experience in media planning across various channels.
- Other info: Be part of a dynamic team in a rapidly growing company with excellent career opportunities.
The predicted salary is between 60000 - 84000 £ per year.
We are looking for a data-driven Senior Media Planner to transform complex advertising data into impactful global media plans. You will be responsible for paid media measurement and global media planning, with a focus on the US, Canada, UK&I, France and Australia.
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
What you’ll be doing:
- Lead Paid Media measurement and campaign analysis, working with our data teams and external partners to create actionable insights to optimise media plans and in-flight campaigns.
- Alongside Head of Acquisition Marketing, oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives.
- Collaborate with local market teams and external agencies on developing media plans in their respective markets.
- Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels.
- Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness.
- Analyze market trends, audience insights, and campaign performance data to inform future media strategies.
- Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams.
- Stay ahead of industry trends and best practices to continuously refine Yoto’s media planning approach.
What you’ll bring:
- Analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis.
- Strong experience in applying data measurement learnings into impactful media campaigns leading to revenue growth.
- Proven extensive experience in media planning, ideally in a global or multi-market role.
- Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast.
- Experience working with media agencies and local market teams to develop and execute campaigns.
- Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets.
- Ability to manage multiple projects in a fast-paced environment.
- Comfortable with the ambiguity of working in a fast-paced scaleup environment.
Salary: £70,000 - £75,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Time Off: 25 days of holiday per year.
Senior Media Planner in London employer: Colossyan
Contact Detail:
Colossyan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Planner in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Yoto or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your media planning successes. When you get the chance to chat with hiring managers, let them see how you've turned data into impactful campaigns.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest in media planning and advertising. Being able to discuss current trends during interviews shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Yoto team and its mission.
We think you need these skills to ace Senior Media Planner in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Media Planner role. Highlight your experience with data-driven media planning and any relevant campaigns you've worked on. We want to see how your skills align with our mission at Yoto!
Showcase Your Analytical Skills: Since this role is all about transforming complex data into actionable insights, be sure to include specific examples of how you've used analytics in past roles. We love numbers, so don't shy away from showcasing your achievements!
Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language and avoid jargon. We appreciate a well-structured application that gets straight to the point, making it easy for us to see why you're a great fit.
Apply Through Our Website: We encourage you to apply directly through our website. This way, we can ensure your application gets the attention it deserves. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Colossyan
✨Know Your Data
As a Senior Media Planner, you'll need to demonstrate your analytical mindset. Brush up on econometrics and measurement techniques before the interview. Be ready to discuss how you've transformed complex data into actionable insights in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of media campaigns you've led that resulted in revenue growth. Highlight your experience across various channels like TV, OOH, and Podcasts. This will show your potential employer that you can apply your knowledge effectively.
✨Understand Yoto's Mission
Familiarise yourself with Yoto’s products and their mission to inspire independent play through audio. Being able to articulate how your skills align with their goals will set you apart from other candidates.
✨Collaborate and Communicate
Since the role involves working with local market teams and external agencies, be prepared to discuss your collaboration experiences. Share how you've influenced stakeholders and managed multiple projects in fast-paced environments to showcase your adaptability.
