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- Tasks: Lead product marketing strategies and craft compelling narratives for innovative audio products.
- Company: Join Yoto, a fast-growing tech company creating screen-free audio experiences for kids.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and fun company socials.
- Why this job: Be the creative force behind exciting product launches that inspire childhood adventures.
- Qualifications: 7+ years in product marketing with strong storytelling and strategic thinking skills.
- Other info: Join a diverse team committed to flexibility, equity, and inclusion.
The predicted salary is between 60000 - 84000 £ per year.
We're looking for a Product Marketing Lead to be the strategic linchpin between product, brand and growth marketing teams. You'll lead the go-to-market (GTM) strategy for all new product launches and own the positioning, messaging, and narrative across the entire product portfolio. This is a highly cross‐functional role — ideal for a commercially minded storyteller who can think both strategically and creatively, understands the nuances of consumer behaviour, and is obsessed with how product, brand, and customer experience intersect.
About Yoto
Yoto is a screen‐free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We're on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!
What you'll be doing:
- Develop compelling positioning, messaging, and value propositions for each product, audience, and market segment.
- Craft product narratives that clearly articulate benefits, differentiators, and emotional resonance.
- Lead end‐to‐end GTM planning for all product launches, from concept to commercialization.
- Collaborate closely across our product, brand, creative, eCommerce, and growth teams to build and execute integrated launch plans.
- Deeply understand our customer, market trends, and competitors – and translate insights into actionable strategies.
- Drive consumer research, surveys, and testing to validate positioning and inform product strategy.
- Support retention team with messaging frameworks that nurture and upsell across the customer lifecycle.
- Own and execute our packaging and POS approach, clearly articulating the Yoto brand story and product benefits in a retail environment.
- Build & nurture a high‐performing team of product marketing managers & insights specialists.
What you'll bring:
- 7+ years of experience in product marketing, brand strategy, or consumer marketing in a high‐growth DTC or eCommerce environment.
- Proven track record of launching products & owning GTM strategies end to end.
- Strong strategic thinking with a deep understanding of consumer psychology and storytelling.
- Comfortable with data, insight gathering, and turning qualitative and quantitative inputs into clear action.
- Highly collaborative, with experience working cross‐functionally across product, creative, and commercial teams.
- Experienced leader, who builds & develops brilliant teams.
- Excellent communication and presentation skills – confident in influencing at all levels.
- Agile, curious, and energised by building in a fast‐paced, entrepreneurial environment.
- Bachelor's degree.
- A passion for audio content and technology.
- Ability to think on your feet, and learn fast.
Salary: £70,000 – £80,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Financial: Receive Income Protection, covering long‐term sickness for up to 2 years and company sick pay that increases with length of service.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Time Off: 25 days of holiday per year, plus bank holidays.
- Helping Families: Variety of family‐friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
- People & Planet: Up to 2 volunteer days a year.
- Fun Perks: You receive your very own Yoto player and starter pack of cards!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We're also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
Product Marketing Lead in London employer: Colossyan
Contact Detail:
Colossyan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you’re genuinely interested in Yoto and how you can contribute to our mission of inspiring childhood adventures.
✨Tip Number 3
Practice your storytelling skills! We want to hear how your experiences align with our values and how you can help shape the narrative around our products.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Yoto family.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Show Your Storytelling Skills: As a Product Marketing Lead, storytelling is key! Make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences to showcase how you've effectively communicated product benefits and engaged audiences.
Highlight Cross-Functional Collaboration: This role is all about teamwork! In your application, emphasise your experience working with different teams like product, brand, and growth marketing. Share specific instances where you’ve been the 'glue' that brought various functions together for successful launches.
Demonstrate Your Data Savvy: We love data-driven decisions! Include details in your application about how you've used consumer insights and market trends to shape your strategies. Show us how you turn numbers into actionable plans that resonate with customers.
Tailor Your Application: Make your application stand out by tailoring it to our mission and values. Research Yoto and reflect on how your passion for audio content aligns with what we do. Remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Colossyan
✨Know Your Product Inside Out
Before the interview, dive deep into Yoto's products and understand their unique selling points. Be ready to discuss how you would position these products in the market and what makes them stand out from competitors.
✨Craft Your Story
As a storyteller, you need to articulate your journey and experiences effectively. Prepare examples of past product launches you've led, focusing on your strategic thinking and how you’ve collaborated with cross-functional teams.
✨Understand the Audience
Research Yoto's target audience and their behaviours. Be prepared to discuss how you would tailor messaging and value propositions for different segments, showcasing your understanding of consumer psychology.
✨Show Your Passion for Audio Content
Yoto is all about audio experiences for kids, so express your enthusiasm for audio content and technology during the interview. Share any relevant experiences or insights that demonstrate your passion and how it aligns with Yoto's mission.
