At a Glance
- Tasks: Lead creative strategies for paid media, using data to enhance storytelling and ad performance.
- Company: Join Yoto, a fast-growing tech company dedicated to enriching kids' audio experiences.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and career advancement.
- Why this job: Be part of a mission to inspire creativity in children through innovative audio products.
- Qualifications: Experience in creative strategy and data analysis, with a passion for storytelling.
The predicted salary is between 40000 - 50000 € per year.
Yoto is on a mission to give kids the magic of audio - and paid media is one of our most powerful growth engines. We're looking for a Creative Strategist to own the creative side of our paid acquisition efforts: not just briefing creatives, but building the system that makes every ad smarter than the last. This role sits at the intersection of data and storytelling. You'll dig into Meta & TikTok performance data to understand what's working, translate those insights into sharp creative briefs, and build the infrastructure - including AI tooling - that lets the function scale. You'll own the brief, the testing framework, and the creative feedback loop from end to end.
About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
What you’ll be doing:
- Creative Audit & Strategy: Conduct a full audit of the existing Meta & TikTok.
Creative Strategist, Paid Acquisition & AI-Driven Creative in London employer: Colossyan
Yoto is an exceptional employer that fosters a vibrant and innovative work culture, where creativity meets data-driven strategy. Located at Yoto HQ in the UK, employees benefit from a hybrid working model that promotes flexibility and work-life balance, alongside opportunities for professional growth in a rapidly expanding tech environment. Join us in our mission to inspire childhood adventures through audio, and be part of a team recognised as one of the fastest-growing and most innovative companies in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist, Paid Acquisition & AI-Driven Creative in London
✨Tip Number 1
Get to know Yoto inside out! Dive into their mission and values, and think about how your creative strategies can align with their goal of inspiring kids through audio. This will help you stand out in interviews and show that you're genuinely interested.
✨Tip Number 2
Show off your data skills! Be ready to discuss how you've used performance data in past roles to drive creative decisions. Bring examples of campaigns where your insights led to smarter ads – this is key for a role that sits at the intersection of data and storytelling.
✨Tip Number 3
Don’t just talk about your ideas; be prepared to demonstrate them! Create a mini portfolio or case study showcasing your best work in paid acquisition. This could include mock briefs or creative concepts that highlight your strategic thinking and creativity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the Yoto team. Let’s make some magic happen together!
We think you need these skills to ace Creative Strategist, Paid Acquisition & AI-Driven Creative in London
Some tips for your application 🫡
Show Your Creative Side:When applying for the Creative Strategist role, let your creativity shine through in your written application. Use engaging language and showcase your unique approach to storytelling and data-driven insights.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with our mission at Yoto. Highlight any relevant experience with paid media and creative strategy to catch our eye!
Be Data-Savvy:Since this role sits at the intersection of data and storytelling, don’t forget to mention your experience with performance data analysis. Show us how you’ve used data to inform creative decisions in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to help shape the future of audio for kids!
How to prepare for a job interview at Colossyan
✨Know Your Data
Dive deep into Meta and TikTok performance data before your interview. Understand what metrics matter for paid acquisition and be ready to discuss how you would leverage this data to inform creative strategies.
✨Craft Compelling Creative Briefs
Prepare examples of creative briefs you've developed in the past. Highlight how you translated insights into actionable strategies, and be ready to share your thought process on building a feedback loop for continuous improvement.
✨Showcase Your Storytelling Skills
Yoto is all about storytelling through audio. Be prepared to discuss how you can blend data with narrative to create engaging campaigns. Think of specific examples where your storytelling made a difference in a campaign's success.
✨Embrace AI Tools
Since the role involves building AI tooling, brush up on the latest AI trends in creative strategy. Be ready to discuss how you envision using AI to enhance ad performance and streamline the creative process.
