At a Glance
- Tasks: Lead creative strategies for paid media, analysing data to enhance ad performance.
- Company: Join Yoto, a fast-growing tech company dedicated to enriching kids' audio experiences.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
- Why this job: Be part of a mission-driven team that inspires creativity and learning in children.
- Qualifications: Experience in creative strategy and data analysis, with a passion for storytelling.
The predicted salary is between 40000 - 50000 € per year.
Yoto is on a mission to give kids the magic of audio – and paid media is one of our most powerful growth engines. We’re looking for a Creative Strategist to own the creative side of our paid acquisition efforts: not just briefing creatives, but building the system that makes every ad smarter than the last.
This role sits at the intersection of data and storytelling. You’ll dig into Meta & TikTok performance data to understand what’s working, translate those insights into sharp creative briefs, and build the infrastructure – including AI tooling – that lets the function scale. You’ll own the brief, the testing framework, and the creative feedback loop from end to end.
About Yoto
Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
We’re over 200 employees spread across the world and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!
What you’ll be doing
- Creative Audit & Strategy: Conduct a full audit of the existing Meta & TikTok.
Creative Strategist, Paid Acquisition (6 month FTC) in London employer: Colossyan
Yoto is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the heart of the tech industry. With a strong focus on employee growth and development, team members are encouraged to explore new ideas and leverage cutting-edge AI tools to enhance their skills. Located in a vibrant environment, Yoto not only champions a screen-free approach to children's audio but also provides a supportive atmosphere where every voice is valued, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist, Paid Acquisition (6 month FTC) in London
✨Tip Number 1
Get to know Yoto inside out! Dive into their mission and values, and think about how your creative strategies can align with their goal of inspiring kids through audio. This will help you stand out in interviews and show that you're genuinely interested.
✨Tip Number 2
Show off your data skills! Be ready to discuss how you've used performance data in past roles to inform your creative decisions. Bring examples of campaigns where your insights led to smarter ads – this is key for a role that sits at the intersection of data and storytelling.
✨Tip Number 3
Don’t just talk about your ideas; be prepared to demonstrate them! Create a mini-portfolio or mock briefs that showcase your creative thinking and how you would approach Yoto's paid acquisition efforts. This hands-on approach can really impress.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining the Yoto team. Let’s get you on board!
We think you need these skills to ace Creative Strategist, Paid Acquisition (6 month FTC) in London
Some tips for your application 🫡
Show Your Creative Side:When applying for the Creative Strategist role, let your creativity shine through in your written application. Use engaging language and showcase your unique ideas that align with Yoto's mission to inspire kids through audio.
Data Meets Storytelling:Remember, this role is all about blending data with storytelling. Highlight any experience you have in analysing performance data and translating those insights into compelling creative briefs. We want to see how you can make numbers tell a story!
Tailor Your Application:Make sure to tailor your application specifically for Yoto. Research our products and values, and reflect that understanding in your writing. This shows us you’re genuinely interested in being part of our mission to create magical audio experiences for kids.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Yoto!
How to prepare for a job interview at Colossyan
✨Know Your Data
Dive deep into Meta and TikTok performance data before your interview. Understand the metrics that matter and be ready to discuss how you would leverage this data to inform creative strategies. This shows you’re not just a creative thinker but also data-driven, which is crucial for the role.
✨Craft Compelling Creative Briefs
Prepare examples of creative briefs you've developed in the past. Be specific about the process you followed and the outcomes achieved. This will demonstrate your ability to translate insights into actionable creative strategies, which is key for the position.
✨Showcase Your Testing Framework Knowledge
Familiarise yourself with different testing frameworks used in paid acquisition campaigns. Be ready to discuss how you would implement a feedback loop for creative optimisation. This will highlight your strategic thinking and understanding of continuous improvement in ad performance.
✨Emphasise Collaboration Skills
Since this role involves working closely with creatives and other teams, prepare to share examples of successful collaborations. Discuss how you’ve built systems or processes that enhance teamwork and creativity. This will show that you can effectively bridge the gap between data and storytelling.
