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- Tasks: Lead global brand strategy and create impactful marketing campaigns for innovative audio products.
- Company: Join Yoto, a fast-growing tech company revolutionising childhood audio experiences.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and fun perks like a Yoto player!
- Why this job: Make a real impact on how kids experience audio and storytelling in their lives.
- Qualifications: 8-12 years in brand marketing with strong leadership and creative storytelling skills.
- Other info: Be part of a diverse team committed to fostering an inclusive workplace.
The predicted salary is between 95000 - 105000 £ per year.
We are looking for an exceptional Brand & Product Marketing Director to bridge the gap between "what we build" and "how customers see us." In this role, you will own the global brand identity, the go-to-market (GTM) strategy for our product portfolio, and our communications & advocacy programmes. This is a high impact leadership role, blending strategy, creativity and storytelling across all customer touchpoints.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
What you’ll be doing:
- Own and iterate our Global Brand Strategy & identity, including ensuring a consistent narrative, look & feel across all customer touchpoints.
- Develop and execute high-impact brand awareness campaigns that move the needle on top-of-funnel growth.
- Identify and execute strategic partnerships, collaborations, and activations.
- Adapt global strategies for regional nuances (NA, EMEA, APAC) without diluting the core brand essence.
- Deliver beautiful and impactful creative through our in-house creative studio.
- Own and execute our Product Marketing & GTM strategy, leading the global GTM strategy for all new product launches.
- Translate complex product features into compelling, benefit-driven messaging that resonates with diverse global personas.
- Own and execute our Content Marketing strategy, developing and executing a multi-channel content roadmap that supports product launches & seasonal campaigns.
- Work with Acquisition & Retention marketing teams to maximise the potential of our content proposition.
- Own and execute our Global Communications strategy across all corporate and consumer PR.
- Nurture and grow the Yoto community to create a sustained engine of stories, user content, creators, superfans, local advocates, and insights.
- Develop a consumer research roadmap which enables a rich understanding of customer needs.
- Lead, mentor, and develop a high-performing team, fostering collaboration, accountability, and career growth.
What you’ll bring:
- You are equal parts creative storyteller and data-driven strategist.
- 8–12+ years of experience in brand and product marketing, with at least 3 years in a senior leadership role.
- Proven experience scaling a brand & launching new products across multiple international markets.
- Exceptional writing and presentation skills.
- Experience managing multimillion-dollar budgets.
- Analytical rigour - proficient in using data to inform both creative and go-to-market decisions.
- Exceptional leadership skills & ability to collaborate cross-functionally.
- Comfortable in a fast-paced, constantly evolving scale-up environment.
- A passion for audio content and technology.
Salary: £110,000 - £120,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working with an expectation of 1 day a week in our London office.
- Financial: Income Protection, Life Assurance cover, Workplace Pension offering up to 3% employer contributions.
- Health & Wellness: Private Medical Insurance, Wellbeing Allowance, access to Employee Assistance Programme.
- Time Off: 25 days of holiday per year, plus bank holidays and additional leave for long service.
- Helping Families: Enhanced family-friendly leave policies.
- People & Planet: Up to 2 volunteer days a year and a Book Allowance for professional development.
- Fun Perks: Regular company socials and celebrations.
Equity and Diversity:
At Yoto, we are committed to fostering a safe, diverse, and inclusive environment where all individuals feel valued and supported. We invite candidates from all walks of life to explore opportunities with us.
Recruitment Process:
Please only apply or engage with Yoto jobs posted on our careers page.
Brand & Product Marketing Director in London employer: Colossyan
Contact Detail:
Colossyan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Product Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for the role shine through. Share stories that highlight your creativity and strategic thinking.
✨Tip Number 3
Research the company culture! Understand Yoto’s mission and values, and think about how you can contribute. Tailor your conversations to show you’re a perfect fit.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s just good manners!
We think you need these skills to ace Brand & Product Marketing Director in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for audio content and technology shine through. We want to see how your passion aligns with our mission to inspire independent play in children.
Tailor Your Message: Make sure to customise your application to reflect the specific requirements of the Brand & Product Marketing Director role. Highlight your experience in brand strategy and product marketing, and how it relates to what we do at Yoto.
Be Creative: Since this role is all about storytelling and creativity, don’t be afraid to showcase your unique style in your written application. Use engaging language and examples that demonstrate your ability to connect with audiences.
Apply Through Our Website: Remember, the best way to apply is through our careers page. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Colossyan
✨Know Your Brand Inside Out
Before the interview, dive deep into Yoto's brand identity and product offerings. Understand their mission to inspire independent play and how they position themselves in the market. This knowledge will help you articulate how your vision aligns with theirs.
✨Showcase Your Storytelling Skills
As a Brand & Product Marketing Director, storytelling is key. Prepare examples of how you've successfully crafted narratives that resonate with customers. Be ready to discuss specific campaigns you've led and the impact they had on brand perception.
✨Demonstrate Data-Driven Decision Making
Yoto values analytical rigour, so come prepared with data that supports your past marketing strategies. Discuss how you've used metrics to inform creative decisions and drive growth, especially in international markets.
✨Highlight Leadership Experience
This role requires exceptional leadership skills. Be ready to share your experiences in mentoring teams and fostering collaboration. Discuss how you've navigated cross-functional challenges and led teams to achieve high-impact results.
