At a Glance
- Tasks: Lead marketing strategies for our Ostomy portfolio, engaging healthcare professionals and driving innovation.
- Company: Join Coloplast, a global leader in improving intimate healthcare.
- Benefits: High exposure to leadership, professional growth, and a supportive culture.
- Why this job: Make a meaningful impact on healthcare and improve lives with innovative solutions.
- Qualifications: 8-10 years in healthcare marketing, strong leadership, and strategic planning skills.
- Other info: Collaborative environment with opportunities for personal and professional development.
The predicted salary is between 43200 - 72000 Β£ per year.
Coloplast is seeking a dynamic, strategic, and people-centred marketing leader to take ownership of our Ostomy portfolio in the UK & Ireland, one of the most critical and fast-evolving segments within our Chronic Care business. This is a rare opportunity to join a market-leading organisation with a strong, innovative pipeline.
You will play a pivotal role in redefining how we engage healthcare professionals, elevate brand communication, and bring meaningful innovation to people living with intimate healthcare needs. This role is ideal for a driven, hands-on leader who thrives in a specialised healthcare environment, enjoys working close to the field, and is motivated by the chance to influence strategy, execution and culture in equal measure.
OverviewAs Head of Marketing for Ostomy Care, you will lead the strategic direction and execution of the Ostomy portfolio across the UK & Ireland. You will ensure strong stakeholder engagement by coordinating multiple workstreams, maintaining regular communication, and presenting business cases and updates to both UK and global leadership teams. You will work closely with product management, consumer marketing, sales, digital, clinical services and P&E to develop robust commercial forecasts and business plans for new pipeline innovations, securing alignment and sign-off at local and global levels.
You will design and deliver comprehensive launch strategies, set KPIs, and ensure cross-functional delivery of all launch activities, while driving sustained post-launch success through the OC Market Managers. You will also ensure our advisory boards deliver real value by shaping agendas, gathering insights, and strengthening relationships with national KOLs to support brand advocacy and market understanding. A key part of your remit will be aligning commercial priorities with the Coloplast professional agenda, ensuring competitive advantage and meaningful business impact. As a senior leader, you will guide, empower, and develop the OC marketing team, while contributing actively to the wider Marketing Leadership Team.
Responsibilities- Lead strategic direction and execution of the Ostomy portfolio across the UK & Ireland.
- Coordinate multiple workstreams, maintain regular communication, and present business cases and updates to UK and global leadership teams.
- Collaborate with product management, consumer marketing, sales, digital, clinical services and P&E to develop robust forecasts and business plans for new pipeline innovations, securing alignment and sign-off at local and global levels.
- Design and deliver launch strategies, set KPIs, and ensure cross-functional delivery of all launch activities; drive post-launch success through the OC Market Managers.
- Shape advisory boards to deliver real value by outlining agendas, gathering insights, and strengthening relationships with national KOLs.
- Align commercial priorities with the Coloplast professional agenda to maintain competitive advantage and business impact.
- Lead, empower, and develop the OC marketing team; contribute to the Marketing Leadership Team.
Experienced healthcare marketeer with a strong track record in strategic launch planning, brand management, and operational execution, ideally within a specialised chronic care environment. 8β10 years of proven marketing success, with experience managing people and leading diverse teams for at least 2 years. Strong communicator who presents with impact, a self-starter who delivers independently, and a leader who empowers others to perform at a high level. Curious, analytical, and able to bring structure to data and insights; works to high standards with accountability; thrives in a fast-paced environment. Understanding of the NHS landscape, needs of HCPs, and grounding activity in real customer insight. Commercially astute with the ability to spot growth opportunities and provide innovative solutions for future direction. BSc/MSc in business, marketing, or health sciences is preferred. Must be comfortable working a minimum of two days per week in the office to contribute to collaborative culture.
Why ColoplastJoining Coloplast means joining a global leader with a strong purpose and a deep commitment to improving the lives of people with intimate healthcare needs. You will gain high exposure to senior leadership in the UK&I and globally, and you will have the opportunity to grow professionally within a stable, supportive, and people-first organisation. You will work with an experienced, high-performing marketing and sales team, supported by a strong portfolio and a robust pipeline of innovation. You will contribute as a key member of the Marketing Leadership Team, reporting directly to the Director of HCP Marketing. This is a chance to make a meaningful impact, on the business, on the healthcare professionals we serve, and on the thousands of people who rely on our products every day.
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about ****** people and with products available in more than 143 countries, we are one of the worldβs leading medical device companies. We are constantly growing our business and always looking for new ways to move forward β we explore, learn and look for new ways of doing things. Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because β and not despite β of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
Head Of Marketing employer: Coloplast
Contact Detail:
Coloplast Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Head Of Marketing
β¨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare marketing space, especially those who might have insights into Coloplast. A friendly chat can sometimes lead to opportunities that arenβt even advertised.
β¨Tip Number 2
Prepare for interviews by diving deep into Coloplastβs values and recent innovations. Show us youβre not just another candidate; demonstrate how your experience aligns with our mission to improve lives in chronic care.
β¨Tip Number 3
Donβt underestimate the power of follow-ups! After an interview, drop a quick thank-you note. It shows your enthusiasm and keeps you fresh in our minds as we make decisions.
β¨Tip Number 4
Apply through our website! Itβs the best way to ensure your application gets seen by the right people. Plus, it shows youβre genuinely interested in joining our team at Coloplast.
We think you need these skills to ace Head Of Marketing
Some tips for your application π«‘
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Head of Marketing role. Highlight your strategic launch planning and brand management successes, especially in healthcare.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about improving lives through marketing in the healthcare sector. Share specific examples of how you've influenced strategy and execution in previous roles.
Showcase Your Leadership Style: As a senior leader, it's crucial to demonstrate how you empower and develop teams. Share anecdotes that illustrate your approach to leadership and collaboration with diverse teams.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. This way, we can ensure your application gets the attention it deserves!
How to prepare for a job interview at Coloplast
β¨Know Your Stuff
Before the interview, dive deep into Coloplast's Ostomy portfolio and understand their market position. Familiarise yourself with their products, recent innovations, and how they engage healthcare professionals. This knowledge will help you speak confidently about how you can contribute to their strategic direction.
β¨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to demonstrate your ability to lead and empower teams. Prepare examples from your past experiences where you've successfully managed diverse teams or driven strategic initiatives. Highlight how you foster collaboration and communication within your team.
β¨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios related to launch strategies or stakeholder engagement in a healthcare context. Be ready to discuss how you would approach these challenges and what metrics you would use to measure success.
β¨Engage with Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask your interviewers. Inquire about their vision for the Ostomy portfolio or how they see the role evolving in the next few years. This shows your genuine interest in the position and helps you gauge if it's the right fit for you.