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- Tasks: Support consumer marketing strategies for healthcare products and manage ambassador relationships.
- Company: Join Coloplast, a leading medical device company improving lives globally.
- Benefits: Enjoy a rewarding environment, comprehensive training, and an excellent benefits package including bonuses.
- Why this job: Make a meaningful impact in healthcare while growing your marketing skills in a collaborative team.
- Qualifications: Bachelor's degree and experience in B2C marketing, preferably in healthcare.
- Other info: Flexible working 2-3 times a week on-site in Peterborough.
The predicted salary is between 28800 - 48000 £ per year.
Join Coloplast – Making life easier for people with intimate healthcare needs. We are looking for a Consumer Marketing Specialist to support our Ostomy Care (OC) and Intermittent Self-Catheterisation (ISC) product ranges. If you’re a detail-driven marketer with a passion for consumers and a curious, collaborative mindset, this is your chance to help us shape the journey for people who rely on our products every day. This is a graduate role that may be ideal for someone early on in their B2C Marketing career.
About the Role
Reporting to the Senior Consumer Marketing Manager, you’ll support the implementation of consumer marketing strategies that drive awareness, engagement, and retention. You’ll collaborate cross-functionally to ensure our work reflects both our commercial priorities and the needs of our consumers. This role offers an exciting mix of project delivery, campaign execution, and ambassador management, providing an ideal opportunity for a marketer ready to grow their skills and make an impact in a meaningful healthcare space.
Key Responsibilities
- Support the delivery of consumer marketing initiatives across OC & ISC products and support new product launches.
- Work closely with key internal teams (HCP/Product Managers, Clinical Services, Digital, Global Marketing) to deliver aligned, effective campaigns.
- Become a champion of consumer insights bringing curiosity and analysis to understand motivations, needs, and barriers.
- Help ensure consumer experience is central to everything we do, from communication to product use.
- Manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they’re engaged and their stories are effectively integrated into our marketing.
- Collaborate with internal marketing teams to shape engaging content for social media, print, digital campaigns, and live/online events.
- Monitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated.
- Support ad hoc marketing tasks and projects that contribute to team goals and innovation.
About You
- You’re a clear communicator and relationship builder who thrives in a collaborative environment.
- Curious by nature, you’re eager to learn how things work and find new ways to improve them.
- Detail-oriented with strong organisational skills – comfortable managing multiple tasks and processes.
- Passionate about making a difference and helping people feel supported and understood.
- Digitally fluent and confident using MS Office with an awareness of broader tech and marketing tools.
- A team player who’s eager to share best practices and continuously grow.
Requirements
- Bachelor’s degree (BA/BSc or equivalent).
- Experience in B2C consumer marketing, ideally with a focus on brand storytelling or healthcare-related communications.
- Solid understanding of how to use ambassador/advocate voices in campaigns.
- Strong analytical skills and a data-driven approach to tracking performance and insight.
- Experience working cross-functionally with internal stakeholders.
What We Offer
In return, Coloplast is committed to offering you a rewarding and supportive environment where your talents are recognised and valued. You'll have the opportunity to work with cutting-edge products and solutions that make a real difference in patients' lives. We provide comprehensive training and development programs to help you excel in your role and advance your career within the organisation. Additionally, you'll receive an excellent benefits package including a healthy bonus plan, PMI and choice of company car or allowance.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
Consumer Marketing Specialist employer: Coloplast
Contact Detail:
Coloplast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Specialist
✨Tip Number 1
Familiarise yourself with Coloplast's products, especially in the Ostomy Care and Intermittent Self-Catheterisation ranges. Understanding these products will not only help you during interviews but also demonstrate your genuine interest in making a difference in healthcare.
✨Tip Number 2
Network with current or former employees of Coloplast on platforms like LinkedIn. Engaging with them can provide you with insider knowledge about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Stay updated on the latest trends in B2C marketing, particularly in the healthcare sector. Being able to discuss recent campaigns or innovations during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 4
Prepare to discuss how you would leverage consumer insights in your marketing strategies. Think of examples where understanding consumer needs led to successful outcomes, as this aligns perfectly with the role's focus on consumer experience.
We think you need these skills to ace Consumer Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing, especially any work related to healthcare or brand storytelling. Use specific examples that demonstrate your skills and achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for consumer marketing and how it aligns with Coloplast's mission. Mention your curiosity and collaborative mindset, and provide examples of how you've successfully worked in teams.
Showcase Analytical Skills: Since the role requires strong analytical skills, include instances where you've used data to drive marketing decisions. Highlight any tools or methods you’ve used to track performance and insights.
Demonstrate Communication Skills: As a clear communicator, ensure your application reflects this. Use concise language and structure your application well. Consider including examples of how you've built relationships in previous roles.
How to prepare for a job interview at Coloplast
✨Understand the Company and Its Mission
Before your interview, take some time to research Coloplast and its commitment to improving lives through healthcare. Familiarise yourself with their products, especially in Ostomy Care and Intermittent Self-Catheterisation, as this will show your genuine interest in the role.
✨Showcase Your Analytical Skills
As a Consumer Marketing Specialist, you'll need strong analytical skills. Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've worked on and how you measured their success.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with various teams. Highlight your experience in cross-functional collaboration during the interview. Share specific instances where you successfully worked with others to achieve a common goal.
✨Prepare Questions About Consumer Insights
Since understanding consumer motivations is key to this role, prepare thoughtful questions about how Coloplast gathers and utilises consumer insights. This will demonstrate your curiosity and eagerness to contribute to their marketing strategies.
