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- Tasks: Support consumer marketing strategies for healthcare products and manage ambassador relationships.
- Company: Coloplast is a leading medical device company focused on improving intimate healthcare.
- Benefits: Enjoy a rewarding environment, comprehensive training, and an excellent benefits package including bonuses and health insurance.
- Why this job: Make a real impact in healthcare while growing your marketing skills in a collaborative team.
- Qualifications: Bachelor's degree and experience in B2C marketing, preferably in healthcare.
- Other info: This is a 12-month maternity cover role based in Peterborough, with flexible onsite work.
The predicted salary is between 28800 - 43200 £ per year.
Location: Peterborough, East Anglia, GB
Job Family: Marketing
Country/Region: United Kingdom
Join Coloplast – Making life easier for people with intimate healthcare needs. At Coloplast, we believe in making life easier for people with intimate healthcare needs. We are looking for a Consumer Marketing Specialist to support our Ostomy Care (OC) and Intermittent Self-Catheterisation (ISC) product ranges. If you’re a detail-driven marketer with a passion for consumers and a curious, collaborative mindset, this is your chance to help us shape the journey for people who rely on our products every day. This is a graduate role that may be ideal for someone early on in their B2C Marketing career.
About the Role
Reporting to the Senior Consumer Marketing Manager, you’ll support the implementation of consumer marketing strategies that drive awareness, engagement, and retention. You’ll collaborate cross-functionally to ensure our work reflects both our commercial priorities and the needs of our consumers. This role offers an exciting mix of project delivery, campaign execution, and ambassador management, providing an ideal opportunity for a marketer ready to grow their skills and make an impact in a meaningful healthcare space.
Key Responsibilities
- Support the delivery of consumer marketing initiatives across OC & ISC products and support new product launches.
- Work closely with key internal teams (HCP/Product Managers, Clinical Services, Digital, Global Marketing) to deliver aligned, effective campaigns.
- Become a champion of consumer insights bringing curiosity and analysis to understand motivations, needs, and barriers.
- Help ensure consumer experience is central to everything we do, from communication to product use.
- Manage day-to-day relationships with new and existing Coloplast Consumer Ambassadors, ensuring they’re engaged and their stories are effectively integrated into our marketing.
- Collaborate with internal marketing teams to shape engaging content for social media, print, digital campaigns, and live/online events.
- Monitor and report on competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated.
- Support ad hoc marketing tasks and projects that contribute to team goals and innovation.
About You
- You’re a clear communicator and relationship builder who thrives in a collaborative environment.
- Curious by nature, you’re eager to learn how things work and find new ways to improve them.
- Detail-oriented with strong organisational skills – comfortable managing multiple tasks and processes.
- Passionate about making a difference and helping people feel supported and understood.
- Digitally fluent and confident using MS Office with an awareness of broader tech and marketing tools.
- A team player who’s eager to share best practices and continuously grow.
Requirements
- Bachelor’s degree (BA/BSc or equivalent).
- Experience in B2C consumer marketing, ideally with a focus on brand storytelling or healthcare-related communications.
- Solid understanding of how to use ambassador/advocate voices in campaigns.
- Strong analytical skills and a data-driven approach to tracking performance and insight.
- Experience working cross-functionally with internal stakeholders.
What We Offer
In return, Coloplast is committed to offering you a rewarding and supportive environment where your talents are recognised and valued. You’ll have the opportunity to work with cutting-edge products and solutions that make a real difference in patients' lives. We provide comprehensive training and development programs to help you excel in your role and advance your career within the organisation. Additionally, you’ll receive an excellent benefits package including a healthy bonus plan, PMI and choice of company car or allowance. Join us in our mission to improve the lives of patients worldwide, and together, we’ll make a meaningful difference in healthcare.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
Consumer Marketing Specialist - 12 Month Maternity Cover employer: Coloplast
Contact Detail:
Coloplast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Specialist - 12 Month Maternity Cover
✨Tip Number 1
Familiarise yourself with Coloplast's products and their impact on consumer health. Understanding the Ostomy Care and Intermittent Self-Catheterisation ranges will help you speak confidently about how you can contribute to their marketing strategies.
✨Tip Number 2
Network with professionals in the healthcare marketing field, especially those who have experience with B2C campaigns. Engaging with industry experts can provide insights into effective strategies and may even lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles or projects. Being able to discuss specific metrics and outcomes will demonstrate your data-driven approach.
✨Tip Number 4
Prepare to discuss your experience with ambassador programmes. Think of ways you've successfully engaged advocates in previous roles, as this is a key aspect of the position and will highlight your relevant experience.
We think you need these skills to ace Consumer Marketing Specialist - 12 Month Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C consumer marketing, especially any work related to healthcare or brand storytelling. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for consumer marketing and your understanding of Coloplast's mission. Mention specific skills that align with the responsibilities listed, such as your analytical skills and ability to manage relationships with ambassadors.
Showcase Your Curiosity: In your application, emphasise your curiosity and eagerness to learn. Provide examples of how you've sought to understand consumer needs in previous roles or projects, as this aligns with the company's focus on consumer insights.
Highlight Collaborative Experience: Since the role involves working cross-functionally, include examples of past experiences where you successfully collaborated with different teams. This will demonstrate your ability to thrive in a team-oriented environment, which is crucial for this position.
How to prepare for a job interview at Coloplast
✨Understand the Company and Its Mission
Before your interview, take some time to research Coloplast and its commitment to improving lives through healthcare. Familiarise yourself with their products, especially in Ostomy Care and Intermittent Self-Catheterisation, as this will show your genuine interest in the role.
✨Showcase Your Analytical Skills
Since the role requires a data-driven approach, be prepared to discuss how you've used analytics in past projects. Bring examples of how you've tracked performance and insights, particularly in B2C marketing contexts.
✨Demonstrate Your Collaborative Spirit
Coloplast values teamwork, so highlight experiences where you've successfully collaborated with cross-functional teams. Share specific instances where your contributions led to effective campaigns or improved processes.
✨Prepare for Questions on Consumer Insights
As a Consumer Marketing Specialist, understanding consumer motivations is key. Be ready to discuss how you gather and analyse consumer insights, and how these insights can shape marketing strategies and campaigns.
