At a Glance
- Tasks: Create and deliver impactful marketing events and strategies to elevate brand awareness.
- Company: Join Collinson, a dynamic company focused on innovation and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Be part of a diverse team that values your unique perspective and contributions.
- Why this job: Make a real impact in a global role while working with top brands and thought leaders.
- Qualifications: Experience in marketing or events, strong communication skills, and a creative mindset.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Communications and Events Manager, Global
Join to apply for the Marketing Communications and Events Manager, Global role at Collinson.
Purpose of the role
This global position will work closely with the Head of Marketing Communications and Senior PR and Communications Manager to support the delivery of a refreshed, impactful marketing communications strategy that (critically) supports core business objectives. Empowered to make a difference, breaking free from legacy working practices will be fundamental.
A core focus will be on building and protecting our core brands – particularly Priority Pass – through creating and delivering a global event, executive profiling and brand partnerships strategy that serves to elevate brand awareness and credibility amongst key B2B and B2C audiences, in focus markets.
In line with the content and PR strategy, the event strategy will serve as a key channel through which executive profiling efforts will be brought to life – further positioning them as inspiring thought leaders – while helping commercial teams build closer relations with clients and prospects.
Aligned to core business objectives, the event strategy will feature sponsored industry events, Collinson-hosted client events, media roundtables as well as hospitality engagements for key global accounts. Devising and advising on an effective event framework for our regional marketing teams to leverage will be important to ensure quality and consistency in approach.
The role will also help define our approach to wider brand activations tied to our communication pillar of sport and wellness, alongside Brand and Marketing teams, e.g. brand engagement activities at global sporting events, sponsored by key clients.
Key Responsibilities
- Support with the creation and delivery of a global event and hospitality strategy – including regional event framework – alongside the Head of Marketing Communications – that enables the brand to engage with key clients and prospects in a meaningful way. Be it sponsorship of an industry event, a media roundtable, or a client event with our top global accounts – the plan will help align key stakeholders behind a focused approach.
- Align with the Senior PR and Communications Manager to leverage events as a channel through which to position select C-Suite employees as informed, inspired and engaging thought leaders through event speaking opportunities.
- Work with key industry event organisers to secure impactful sponsorship packages that meet objectives and budget allowances.
- Manage activations at sponsored industry events, to ensure our brand presence is as impactful as possible – owning the wrap-around strategy to drive booth footfall, lead generation and brand awareness efforts pre, during and post-event (aligned to the specific objectives of the event).
- Manage the event strategy for Global Collinson-run events, including alignment with commercial teams (from strategy, to venue sourcing, to content, to briefings, to lead management and nurturing).
- Work closely with the Brand and Marketing teams, and Head of Marketing Communications, to conceive a global brand partnership strategy designed to help bring our core communication pillar around sports and wellness to life, while elevating Priority Pass’ position as an aspirational lifestyle benefit. Considerations should include brand advocate engagement and sporting event sponsorship or hosting.
Knowledge, skills and experience required
- Strong experience in a marketing, communications or events-related role. Event management experience is essential.
- Extremely creative, collaborative, with excellent stakeholder and communication skills.
- University degree in relevant topic, eg Marketing, English, Journalism, or equivalent professional qualification.
- Excellent planning and organisational skills with the ability to work to strict deadlines and manage multiple projects simultaneously within a dynamic and growing business.
- Ability to demonstrate ROI and learnings from the ownership of marketing plans, activities and budget.
- Self-motivated with high level of initiative and strong sense of ownership.
- A team player, ideally with experience of working with colleagues at all levels. Experience of working with C-Suite is advantageous.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com
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Marketing Communications and Events Manager, Global in London employer: Collinson
Collinson is an excellent employer that fosters a dynamic and collaborative work culture, where creativity and innovation are encouraged. With a strong focus on employee growth, the company offers numerous opportunities for professional development and career advancement, particularly in the vibrant travel sector. Located in a thriving industry hub, employees benefit from a supportive environment that values client engagement and meaningful contributions to the business.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Communications and Events Manager, Global in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Collinson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Collinson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Collinson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Collinson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Communications and Events Manager, Global in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Collinson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Collinson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Collinson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Collinson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Collinson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Collinson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
