At a Glance
- Tasks: Shape customer journeys and promote Collinson's products through innovative marketing strategies.
- Company: Join a global leader in travel experiences and customer engagement.
- Benefits: Flexible working, competitive salary, and opportunities for personal growth.
- Other info: Be part of a purpose-driven culture that values diversity and innovation.
- Why this job: Make a real impact in the travel industry while collaborating with diverse teams.
- Qualifications: Experience in product marketing and a passion for understanding customer needs.
The predicted salary is between 50000 - 60000 £ per year.
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass, the world's original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special.
We work with the world's leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Purpose of the job
As the maternity cover for the Product Marketing Manager, America's your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends. You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinson's products and services. This will entail developing effective go-to-market strategies, crafting compelling messaging and content, determining pricing and packaging strategies, facilitating sales channels worldwide, specifying regional/market demands, and formulating business justifications for potential future product line investments.
Key Responsibilities
- Craft product narrative, positioning, segmentation, and align communication with partner teams.
- Lead go-to-market planning, coordinating global and regional launches effectively.
- Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience.
- Take ownership of the entire product marketing lifecycle, including messaging, and competitive intelligence for a new product launch.
- Analyse the market landscape and assess alternative technologies to focus the company's messaging on product differentiation and unique advantages.
- Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams.
- Collaborate with sales, client success, and the research teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
- Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
- Liaise with the design team to ensure product positioning and value messaging are seamlessly integrated into user interfaces.
- Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
- Gather regional customer needs and commercial inputs, incorporating design thinking practices to ensure user-centric product development.
- Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.
- Monitor industry trends and competitive shifts, optimizing and adjusting product positioning, marketing messaging, and product investments accordingly.
- Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.
Knowledge, skills and experience required
- Proven experience in Product Marketing
- Data driven and results oriented
- Proven success developing and delivering product positioning, value propositions, and narratives
- Comprehensive understanding of the product development and go-to-market process
- Understanding of the technical aspects of product development
- Developed interpersonal skills with the ability to listen and socialise ideas across functions
- Ability to channel the voice of the customer into practical recommendations
- Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment
- Ability to translate technical specifications and capabilities into customer and business value statements
- Strong structured problem-solving skills and attention to detail
- Excellent project management, organizational, analytical, and creative thinking skills
- Exceptional written and oral communication skills, good at facilitation of the meetings and discussions, excellent presentation skills
- Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to direct others' work
- Experience in the travel industry is a plus
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com.
Product Marketing Manager (Fixed Term Contract) in London employer: Collinson
Collinson is an exceptional employer that fosters a purpose-driven, high-performing culture where employees are encouraged to achieve their full potential while engaging in meaningful work. With a commitment to innovation and collaboration, the company offers extensive growth opportunities and values diversity, ensuring a supportive environment for all team members. Located at the heart of the travel industry, employees benefit from being part of a global network that shapes unique customer experiences across 148 countries.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (Fixed Term Contract) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Collinson and its products. Understand their market position and think about how your skills can contribute to their mission. Tailor your responses to show you're the perfect fit!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience in product marketing and how it aligns with the role.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make decisions.
We think you need these skills to ace Product Marketing Manager (Fixed Term Contract) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your relevant experience and skills that align with the job description, especially around product positioning and go-to-market strategies.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven results in product marketing.
Be Authentic:Let your personality shine through in your application. We want to see who you are beyond your qualifications, so feel free to share your passion for travel and how it connects to your professional journey.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at Collinson.
How to prepare for a job interview at Collinson
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Collinson's products and services. Familiarise yourself with their unique selling points, customer benefits, and how they stand out in the market. This knowledge will help you articulate compelling product narratives during the interview.
✨Showcase Your Data-Driven Mindset
As a Product Marketing Manager, being data-driven is crucial. Prepare examples of how you've used data to inform marketing strategies or product positioning in the past. Highlight your analytical skills and how they can contribute to measuring product marketing effectiveness at Collinson.
✨Demonstrate Cross-Functional Collaboration
Collinson values teamwork across various departments. Be ready to discuss your experience working with sales, client success, and product management teams. Share specific instances where your collaboration led to successful product launches or improved customer experiences.
✨Emphasise Adaptability and Problem-Solving Skills
The travel industry is fast-paced and ever-changing. Prepare to discuss how you've adapted to changes in previous roles and how you approach problem-solving. Show that you're a self-starter who can thrive in dynamic environments, which is essential for this role.
