At a Glance
- Tasks: Shape and execute B2B marketing strategies for global travel partners.
- Company: Join Collinson, a leader in innovative travel experiences and customer engagement.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic team environment focused on innovation and community impact.
- Why this job: Make a real impact in the travel industry while building valuable partnerships.
- Qualifications: Experience in B2B marketing and strong stakeholder management skills required.
The predicted salary is between 51750 - 63250 £ per year.
Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special.
We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
About the role: We're looking for a B2B Marketing Manager, Partnerships to join our Partnerships Marketing team and help shape how we support our global network of airport lounge, travel experience and ancillary travel partners. Working closely with the Head of Partnerships Marketing, you'll translate our global partnerships strategy into clear, insight-led marketing plans — driving partner onboarding, enablement, retention and commercial growth across a diverse international partner base. You'll be the trusted marketing voice for our partner account teams, and the driving force behind campaigns, content, events and initiatives that keep our partners engaged, informed and growing with us.
If you love turning strategy into action, building relationships across a matrixed organisation, and creating marketing that partners genuinely value, we'd like to hear from you.
What you'll be doing:
- Strategy & planning: Help shape and evolve our global Partnerships Marketing strategy, translating priorities into structured annual, quarterly and rolling plans with clear objectives and success measures. Build trusted relationships with partner account teams as their go-to marketing advisor. Contribute to our partner marketing value proposition and messaging, helping us stand out from competitors.
- Partner marketing & ABM campaigns: Support our account-based marketing approach for strategic and priority partners. Develop and deliver tailored marketing plans and content for partners and their audiences. Grow and enrich our partner database to enable smarter segmentation and more personalised communications. Work with our B2C Marketing team to spotlight partners and experiences in consumer marketing. Partner with Campaign Management for seamless execution, and contribute to partner QBRs and strategic reviews.
- Conferences, events & awards: Help shape our strategy for partner conferences, events and award programmes. Plan and deliver a calendar of high-impact events that build credibility and long-term partner loyalty. Manage our flagship partner excellence awards programme. Develop summits, roundtables, webinars and thought leadership sessions, and turn event engagement into commercial and marketing follow-up.
- Measurement & reporting: Analyse campaign performance to demonstrate impact and drive continuous improvement. Deliver clear, actionable reporting and insight to partners and internal stakeholders.
What we're looking for:
- A proven track record delivering sophisticated B2B marketing plans — ideally in travel, hospitality, loyalty or an adjacent sector.
- Experience translating strategy into actionable marketing plans.
- A track record of insight-led campaigns that drive engagement and retention.
- Excellent stakeholder management skills across senior, cross-functional and international teams.
- Strong commercial judgement and the ability to connect marketing to business outcomes.
- Confidence planning and delivering high-impact events.
- A strong analytical mindset — comfortable defining KPIs and interpreting performance data.
- Experience segmenting and tailoring approaches for diverse partner needs.
- Comfortable managing multiple projects in a fast-moving, matrixed environment.
You'll thrive in this role if you're: strategic yet detail-oriented, collaborative, curious about partner priorities, proactive and resourceful, highly organised, and outcome-focused even when priorities shift.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). If you need any extra support throughout the interview process, then please email us at ukrecruitment@collinsongroup.com.
Marketing Manager-B2b-Partnerships in London employer: Collinson
Collinson is an exceptional employer, offering a dynamic work environment in London that fosters innovation and collaboration within the global travel and financial services sectors. With a strong commitment to employee growth, our values-led culture encourages personal development and meaningful contributions, while our family-owned ethos ensures a supportive atmosphere where diverse perspectives are valued. Join us to be part of a pivotal moment in shaping the future of customer experience and enjoy the unique advantages of working with a company that prioritises integrity and long-term thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager-B2b-Partnerships in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Collinson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Collinson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Collinson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Collinson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager-B2b-Partnerships in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Collinson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Collinson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Collinson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Collinson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Collinson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Collinson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
