Head of Product Propositions - B2C (Retail)

Collinson is the global, privately‑owned company dedicated to helping the world travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market‑leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special.

We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Purpose of the job

As the Head of Product Propositions - B2C, you will lead the strategy definition and execution for our retail offerings, including Priority Pass, focusing on creating compelling value propositions that resonate with consumers. You will be responsible for developing a long‑term, cohesive product roadmap and defining solutions that meet the needs of our customers while aligning with our broader organisational goals. Your leadership will guide cross‑functional teams through the entire lifecycle of proposition development—from ideation to market launch and iteration, ensuring that our B2C propositions consistently deliver value to all stakeholder groups, and support business growth.

You will work closely with internal and external stakeholders to ensure we stay ahead of market trends, consumer needs, and leverage emerging technologies. As the Head of Product Propositions - B2C (Retail), you will also manage the B2C propositions team, empowering them to execute the strategy effectively while fostering a collaborative and innovative environment across the organisation.

Key Responsibilities

• Develop a deep understanding of our current and potential target audience, working closely with the analytics and research teams, to understand consumer motivations, needs and opportunity size.
• Develop the product strategy for our B2C propositions, ensuring alignment with business objectives, consumer trends, and market needs.
• Lead the creation and prioritisation of the product roadmap, balancing long‑term vision with short‑term deliverables that deliver value to customers and drive business success.
• Drive innovation across the proposition lifecycle, from ideation through to market launch and iteration, by leading cross‑functional teams including engineering, design, marketing, and commercial stakeholders.
• Ensure B2C propositions meet customer expectations while delivering seamless user experiences that align with brand values and business goals.
• Build and maintain strong relationships with key internal and external stakeholders to ensure the success and competitiveness of our propositions in the market.
• Act as a thought leader within the B2C space, staying informed on consumer behaviour, market trends, and technological advancements to ensure our propositions remain relevant and innovative.
• Define, measure and monitor key performance metrics and KPIs, using data to guide decisions and refine product and proposition offerings.
• Mentor and develop a high‑performing B2C propositions team, ensuring they have the resources, tools, and support needed to effectively execute the product strategy.
• Collaborate with other departments, including commercial, marketing, customer support, and operations, to ensure the success and continuous improvement of propositions.

Knowledge, skills and experience required

• Proven track record of leading B2C proposition strategies, preferably in industries such as retail, travel or other global direct‑to‑consumer products.
• Strong experience of consumer needs, pain points, and preferences, with the ability to design propositions that meet and exceed these expectations.
• Experience managing a cross‑functional team and delivering consumer‑focused products in a fast‑paced, agile environment.
• Demonstrated ability to balance strategic vision with practical execution, ensuring propositions are both customer‑centric and aligned with business goals.
• Excellent communication and relationship‑building skills, with the ability to influence stakeholders, customers, and partners at all levels.
• Strong analytical mindset, with experience using data and KPIs to inform proposition decisions and optimise customer experience.
• Ability to manage competing priorities, lead complex projects, and deliver impactful propositions on time and within scope.

Collinson is an equal‑opportunity employer and welcomes differences in all their forms including colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our ongoing success.