At a Glance
- Tasks: Lead sales strategy and drive growth for two iconic London venues.
- Company: Prestigious venue group with a focus on corporate and agency events.
- Benefits: Competitive salary, performance-based commission, and career development opportunities.
- Other info: Collaborative environment with autonomy to innovate and inspire teams.
- Why this job: Shape the future of events in London and work with high-profile clients.
- Qualifications: Extensive experience in event sales and exceptional communication skills.
The predicted salary is between 80000 - 80000 £ per year.
My client is seeking an accomplished and strategic Head of Sales to oversee the sales and business development function across two iconic London venues — one in Central London and one in West London. This is a senior leadership role focused on driving commercial growth, expanding market presence, and building strong, long-term partnerships within the corporate and agency events sector. You’ll take full ownership of the proactive sales strategy, lead on high-value client relationships, and work closely with internal teams to ensure both venues deliver exceptional results.
Key responsibilities
- Develop and implement a robust sales strategy to deliver sustained revenue growth across both venues.
- Identify, target, and secure new business opportunities from corporate, agency, and direct clients.
- Build and maintain strong relationships with senior decision-makers, event planners, and agencies.
- Lead on bespoke proposals, negotiations, and high-value pitches.
- Represent the venues at key industry events, trade shows, and networking functions.
- Collaborate with marketing and operations teams to ensure a seamless client journey and aligned brand messaging.
- Analyse sales performance, market trends, and client feedback to inform strategic decisions.
About You
- Extensive experience in event, venue, or hospitality sales, ideally with multi-site or premium venue experience.
- Proven track record of delivering business growth through proactive, strategic sales leadership.
- Exceptional communication, presentation, and negotiation skills.
- Commercially minded, with strong strategic insight and a data-driven approach.
- Confident leading senior client relationships and managing complex deals.
- A natural leader and collaborator who can inspire and influence teams and stakeholders.
- Passionate about the events industry and delivering exceptional client experiences.
Benefits
- Opportunity to lead sales across two of London’s most prestigious event venues — one in Central London and one in West London.
- Competitive salary up to £80,000 + performance-based commission.
- Supportive, collaborative environment with autonomy to shape strategy.
- Exposure to high-profile corporate and commercial clients.
- Genuine scope for career development within a respected venue group.
Head of Sales – Events employer: Collins King & Associates
Join a leading venue group that offers an exceptional work environment, where you can take charge of sales across two iconic London venues. With a competitive salary and performance-based commission, you'll thrive in a supportive and collaborative culture that values your strategic insights and leadership skills. This role not only provides exposure to high-profile clients but also offers genuine opportunities for career development in the vibrant events industry.
Contact Details:
Collins King & Associates Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales – Events
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and networking functions to meet key players in the events sector. Building relationships with decision-makers can open doors that a CV just can't.
✨Tip Number 2
Showcase your expertise! When you get the chance to pitch or present, make it count. Tailor your proposals to highlight how your strategic sales leadership can drive growth for the venues.
✨Tip Number 3
Be proactive! Don’t wait for opportunities to come to you. Identify potential clients and reach out directly. A personal touch can make all the difference in securing high-value deals.
✨Tip Number 4
Apply through our website! We want to see your passion for the events industry and how you can contribute to our team. Your application is just the start of what could be an exciting journey with us.
We think you need these skills to ace Head of Sales – Events
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience that match the Head of Sales role. Highlight your achievements in event sales and any leadership roles you've held. We want to see how you can drive growth and build relationships!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the events industry and how your strategic mindset can benefit our venues. Be sure to mention specific examples of your past successes in sales.
Showcase Your Communication Skills:Since this role involves leading client relationships, make sure your application showcases your exceptional communication skills. Whether it's through your writing style or how you present your experiences, we want to see your ability to engage and influence.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Collins King & Associates
✨Know Your Venues Inside Out
Before the interview, make sure you research both venues thoroughly. Understand their unique selling points, past events, and client demographics. This knowledge will help you demonstrate your strategic thinking and show how you can drive growth in a way that aligns with their brand.
✨Prepare for High-Value Pitches
Since this role involves leading bespoke proposals and negotiations, practice your pitch skills. Think about how you would approach a high-value client and prepare examples of successful pitches you've led in the past. Be ready to discuss your strategies and outcomes.
✨Showcase Your Relationship-Building Skills
This position requires strong relationships with senior decision-makers and event planners. Prepare anecdotes that highlight your ability to build and maintain these connections. Discuss how you've turned potential clients into long-term partners in previous roles.
✨Demonstrate Your Data-Driven Approach
Be prepared to talk about how you've used data to inform your sales strategies in the past. Bring examples of how you've analysed market trends or client feedback to make strategic decisions. This will show that you're not just a people person but also a strategic thinker.
