At a Glance
- Tasks: Drive organic growth through SEO content creation, optimisation, and authority building.
- Company: Join Collingwood, a growing insurance provider with a collaborative marketing team.
- Benefits: Exclusive employee benefits, discounts, and opportunities for professional development.
- Other info: Dynamic environment with opportunities to shape the future of SEO.
- Why this job: Make a real impact on traffic and revenue while developing your SEO skills.
- Qualifications: 1+ years of SEO experience and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We are on the lookout for a highly motivated SEO Executive to join our in-house marketing team and help grow organic visibility across our insurance products. In this role, you will take ownership of key SEO activities across content creation, technical optimisation, and authority building. You will work closely with the wider marketing team to identify opportunities, improve performance, and drive measurable growth.
If you are someone who enjoys blending analytical data, content, and problem solving, and wants to develop into an all-round SEO specialist, this could be the opportunity for you!
About Us: Collingwood are a specialist insurance provider based in North Shields, offering learner driver, courier, and taxi driver insurance. We are currently experiencing a strong growth phase, with SEO playing a key role in how we scale our acquisition. You will be joining a collaborative marketing team where your work will have a direct impact on traffic, generating leads, and ultimately revenue.
What you will be doing:
- Plan, create, and optimise SEO-focused content across key product and blog pages
- Identify opportunities to grow organic traffic through keyword research, search intent analysis, analytical data, and competitor insights
- Monitor, improve, and report on website performance using tools such as Google Analytics, Search Console, and Ahrefs
- Identify opportunities for link acquisition with a view to building website authority
- Track, analyse, and report on SEO performance, providing clear actionable insights
- Work closely with internal stakeholders to ensure SEO best practices are implemented across the website
- Stay up to date on SEO trends, algorithm updates, and industry developments, whilst sharing this information and knowledge with the wider marketing team
What success in this role looks like:
- Growth in organic traffic
- Improved rankings for priority keywords
- Increase the overall number of keywords in top ranking positions
- Increase conversion and revenue driven by SEO activity
What we are looking for:
- Ideally 1+ years of hands-on SEO experience
- Good understanding of on-page SEO, keyword research, and search intent
- Experience analysing organic performance using tools such as Google Analytics (GA4), Google Search Console, and Ahrefs/Moz (or similar)
- Confident writing new and optimising existing content for search
- Excellent MS Office skills, particularly Excel
- Experience of editing and publishing content on WordPress along with best practice principles
- Strong attention to detail and an ability to manage own workload
- Strong communication, copywriting, and reporting skills
- Comfortable analysing and reporting on data and turning insight into action
- Interest in and awareness of how AI could shape the future of SEO/AEO
- Exposure to technical SEO (site audits, indexing, and crawl analyses)
- Experience of outreach and external link building or Digital PR
- Broader digital marketing knowledge (PPC, Social, Email, or CRO etc.)
Why join Collingwood?
- Opportunity to develop across all areas of SEO (content, technical, and strategy)
- Work on an established website with real traffic where your input and work will have a direct impact on revenue
- Opportunity to shape the future of SEO in a growing business
- Access to exclusive employee benefits and discount platform
SEO Executive employer: Collingwood
Collingwood is an exceptional employer, offering a dynamic work environment in North Shields where your contributions as an SEO Executive will directly influence the growth of our insurance products. With a strong focus on employee development, you'll have the opportunity to enhance your skills across all areas of SEO while collaborating with a supportive marketing team. Enjoy exclusive employee benefits and be part of a company that values innovation and personal growth during this exciting phase of expansion.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend SEO meetups or webinars, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a personal project or blog where you can demonstrate your SEO knowledge. This not only showcases your abilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and case studies. We recommend practising your answers with a friend or in front of a mirror to build confidence and clarity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Collingwood.
We think you need these skills to ace SEO Executive
Some tips for your application 🫡
Show Your SEO Passion:When you're writing your application, let your enthusiasm for SEO shine through! Share any personal projects or experiences that highlight your skills and interest in the field. We love seeing candidates who are genuinely excited about what they do.
Tailor Your Content:Make sure to customise your application to align with our job description. Highlight your relevant experience in content creation, technical optimisation, and authority building. This shows us that you understand what we're looking for and how you can contribute.
Data-Driven Insights:Since we value analytical skills, include examples of how you've used data to drive SEO performance in your previous roles. Mention specific tools like Google Analytics or Ahrefs that you've worked with, as this will resonate with us and demonstrate your expertise.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to maintain professionalism in your application. Use clear language, check for typos, and structure your content well. A polished application reflects your attention to detail, which is crucial for an SEO role!
How to prepare for a job interview at Collingwood
✨Know Your SEO Basics
Before the interview, brush up on your understanding of on-page SEO, keyword research, and search intent. Be ready to discuss how you've applied these concepts in your previous roles or projects. This will show that you’re not just familiar with the terms but can also implement them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with tools like Google Analytics, Search Console, and Ahrefs. Bring specific examples of how you've used data to drive decisions or improve performance. This will demonstrate your ability to turn insights into actionable strategies, which is crucial for the role.
✨Be Ready to Discuss Content Creation
Since content is a big part of the job, think of examples where you've created or optimised content for SEO. Highlight your writing skills and any experience you have with WordPress. Being able to articulate your process will show that you can contribute to the team right away.
✨Stay Updated on SEO Trends
Make sure you're aware of the latest SEO trends and algorithm updates. You might be asked about recent changes in the industry, so having this knowledge will impress your interviewers. It shows that you're proactive and genuinely interested in the field, which is exactly what they’re looking for.
