At a Glance
- Tasks: Drive organic growth through SEO content creation, optimisation, and authority building.
- Company: Join Collingwood, a dynamic insurance provider in North Shields.
- Benefits: Exclusive employee perks, professional development, and a chance to shape SEO strategy.
- Other info: Collaborative team environment with opportunities for career growth.
- Why this job: Make a real impact on traffic and revenue while developing your SEO skills.
- Qualifications: 1+ years of SEO experience and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We’re on the lookout for a highly motivated SEO Executive to join our in-house marketing team and help grow organic visibility across our insurance products. In this role you’ll take ownership of key SEO activities across content creation, technical optimisation and authority building. You’ll work closely with the wider marketing team to identify opportunities, improve performance, and drive measurable growth. If you’re someone who enjoys blending analytical data, content and problem solving, and wants to develop into an all round SEO specialist, this could be the opportunity for you!
About Us: Collingwood are a specialist insurance provider based in North Shields, offering learner driver, courier and taxi driver insurance. We’re currently experiencing a strong growth phase, with SEO playing a key role in how we scale our acquisition. You’ll be joining a collaborative marketing team where your work will have a direct impact on traffic, generating leads and ultimately revenue.
What you’ll be doing:
- Plan, create and optimise SEO-focused content across key product and blog pages
- Identify opportunities to grow organic traffic through keyword research, search intent analysis, analytical data and competitor insights
- Monitor, improve and report on website performance using tools such as Google Analytics, Search Console and Ahrefs
- Identify opportunities for link acquisition with a view to building website authority
- Track, analyse and report on SEO performance, providing clear actionable insights
- Work closely with internal stakeholders to ensure SEO best practices are implemented across the website
- Stay up to date on SEO trends, algorithm updates and industry developments, whilst sharing this information and knowledge with the wider marketing team
What success in this role looks like:
- Growth in organic traffic
- Improved rankings for priority keywords
- Increase the overall number of keywords in top ranking positions
- Increase conversion and revenue driven by SEO activity
What we’re looking for:
- Ideally 1+ years of hands-on SEO Experience
- Good understanding of on page SEO, keyword research and search intent
- Experience analysing organic performance using tools such as Google Analytics (GA4), Google Search Console and Ahrefs/Moz (or similar)
- Confident writing new and optimising existing content for search
- Excellent MS Office skills, particularly Excel
- Experience of editing and publishing content on WordPress along with best practice principles
- Strong attention to detail and an ability to manage own workload
- Strong communication, copywriting and reporting skills
- Comfortable analysing and reporting on data and turning insight into action
- Interest in and awareness of how AI could shape the future of SEO/AEO
- Exposure to technical SEO (site audits, indexing and crawl analyses)
- Experience of outreach and external link building or Digital PR
- Broader digital marketing knowledge (PPC, Social, Email or CRO etc.)
Why join Collingwood?
- Opportunity to develop across all areas of SEO (content, technical and strategy)
- Work on an established website with real traffic where your input and work will have a direct impact on revenue
- Opportunity to shape the future of SEO in a growing business
- Access to exclusive employee benefits and discount platform
Growth-Driven SEO Specialist in North Shields employer: Collingwood
Collingwood is an exceptional employer located in North Shields, offering a dynamic work environment where your contributions directly influence the growth of our insurance products. As part of our collaborative marketing team, you'll have access to exclusive employee benefits and opportunities for professional development across all areas of SEO, ensuring a rewarding career path in a thriving company. Join us to make a meaningful impact while enjoying a supportive culture that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Driven SEO Specialist in North Shields
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local meetups. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio showcasing your SEO work. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and trends. We want to see your passion for SEO, so be ready to discuss your favourite tools and strategies!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Growth-Driven SEO Specialist in North Shields
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of SEO Executive. Highlight your hands-on SEO experience, especially with content creation and technical optimisation. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for SEO and how you can contribute to our growth at Collingwood. Don’t forget to mention any relevant tools you’ve used, like Google Analytics or Ahrefs.
Showcase Your Analytical Skills:We love data-driven insights! In your application, include examples of how you've used analytical tools to improve SEO performance. This will show us that you can turn data into actionable strategies.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Collingwood
✨Know Your SEO Basics
Before the interview, brush up on your understanding of on-page SEO, keyword research, and search intent. Be ready to discuss how you've applied these concepts in your previous roles, as this will show your potential employer that you’re not just familiar with the terms but can also implement them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with tools like Google Analytics, Search Console, and Ahrefs. Bring specific examples of how you've used data to drive decisions or improve performance. This will demonstrate your ability to turn insights into actionable strategies, which is crucial for the role.
✨Be Ready to Discuss Content Creation
Since content is a big part of the job, think about examples where you've created or optimised content for SEO. Highlight your writing skills and any experience you have with WordPress. Being able to articulate your process will show that you can contribute to the team right away.
✨Stay Updated on SEO Trends
Make sure you're aware of the latest SEO trends and algorithm updates. You might be asked about recent changes in the industry, so having a few talking points ready will impress your interviewers. It shows that you’re proactive and genuinely interested in the field.
