At a Glance
- Tasks: Drive organic growth through SEO content creation, optimisation, and authority building.
- Company: Join Collingwood, a dynamic insurance provider in North Shields.
- Benefits: Exclusive employee perks, professional development, and a chance to shape SEO strategy.
- Other info: Collaborative team environment with opportunities for career growth.
- Why this job: Make a real impact on traffic and revenue while developing your SEO skills.
- Qualifications: 1+ years of SEO experience and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We’re on the lookout for a highly motivated SEO Executive to join our in-house marketing team and help grow organic visibility across our insurance products. In this role you’ll take ownership of key SEO activities across content creation, technical optimisation and authority building. You’ll work closely with the wider marketing team to identify opportunities, improve performance, and drive measurable growth.
If you’re someone who enjoys blending analytical data, content and problem solving, and wants to develop into an all round SEO specialist, this could be the opportunity for you!
About Us: Collingwood are a specialist insurance provider based in North Shields, offering learner driver, courier and taxi driver insurance. We’re currently experiencing a strong growth phase, with SEO playing a key role in how we scale our acquisition. You’ll be joining a collaborative marketing team where your work will have a direct impact on traffic, generating leads and ultimately revenue.
What you’ll be doing:
- Plan, create and optimise SEO-focused content across key product and blog pages
- Identify opportunities to grow organic traffic through keyword research, search intent analysis, analytical data and competitor insights
- Monitor, improve and report on website performance using tools such as Google Analytics, Search Console and Ahrefs
- Identify opportunities for link acquisition with a view to building website authority
- Track, analyse and report on SEO performance, providing clear actionable insights
- Work closely with internal stakeholders to ensure SEO best practices are implemented across the website
- Stay up to date on SEO trends, algorithm updates and industry developments, whilst sharing this information and knowledge with the wider marketing team
What success in this role looks like:
- Growth in organic traffic
- Improved rankings for priority keywords
- Increase the overall number of keywords in top ranking positions
- Increase conversion and revenue driven by SEO activity
What we’re looking for:
- Ideally 1+ years of hands-on SEO Experience
- Good understanding of on page SEO, keyword research and search intent
- Experience analysing organic performance using tools such as Google Analytics (GA4), Google Search Console and Ahrefs/Moz (or similar)
- Confident writing new and optimising existing content for search
- Excellent MS Office skills, particularly Excel
- Experience of editing and publishing content on WordPress along with best practice principles
- Strong attention to detail and an ability to manage own workload
- Strong communication, copywriting and reporting skills
- Comfortable analysing and reporting on data and turning insight into action
- Interest in and awareness of how AI could shape the future of SEO/AEO
- Exposure to technical SEO (site audits, indexing and crawl analyses)
- Experience of outreach and external link building or Digital PR
- Broader digital marketing knowledge (PPC, Social, Email or CRO etc.)
Why join Collingwood?
- Opportunity to develop across all areas of SEO (content, technical and strategy)
- Work on an established website with real traffic where your input and work will have a direct impact on revenue
- Opportunity to shape the future of SEO in a growing business
- Access to exclusive employee benefits and discount platform
Growth-Driven SEO Specialist employer: Collingwood
Collingwood is an exceptional employer, offering a dynamic work environment in North Shields where your contributions as a Growth-Driven SEO Specialist will directly influence the growth of our insurance products. With a strong focus on employee development, you will have the opportunity to enhance your skills across all areas of SEO while collaborating with a supportive marketing team. Enjoy exclusive employee benefits and be part of a company that values innovation and personal growth during this exciting phase of expansion.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Driven SEO Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local meetups. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or blog where you can demonstrate your SEO expertise. This not only showcases your abilities but also gives you something tangible to discuss in interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO strategies. Bring insights and suggestions to the table; it shows you’re proactive and genuinely interested in helping them grow.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly!
We think you need these skills to ace Growth-Driven SEO Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEO role we're offering. Highlight your hands-on experience with SEO tools like Google Analytics and Ahrefs, and showcase any relevant projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our growth at Collingwood. Be sure to mention specific achievements or experiences that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your ability to interpret data and turn insights into actionable strategies. Mention any tools you're familiar with and how you've used them to improve SEO performance in the past.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. This way, we can easily track your application and get back to you quicker. Plus, it shows us you're genuinely interested in joining our team!
How to prepare for a job interview at Collingwood
✨Know Your SEO Basics
Before the interview, brush up on your understanding of on-page SEO, keyword research, and search intent. Be ready to discuss how you've applied these concepts in past roles or projects, as this will show your practical knowledge and enthusiasm for the position.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with tools like Google Analytics, Search Console, and Ahrefs. Bring specific examples of how you've used data to drive SEO performance improvements. This will demonstrate your ability to turn insights into actionable strategies.
✨Be Ready to Discuss Content Creation
Since content is a key part of the role, think about examples where you've created or optimised SEO-focused content. Highlight your writing skills and any experience you have with WordPress, as this will be crucial for the team at Collingwood.
✨Stay Updated on SEO Trends
Make sure you're aware of the latest SEO trends and algorithm updates. Being able to discuss recent changes in the industry will show that you're proactive and genuinely interested in the field, which is something we value at StudySmarter.
