At a Glance
- Tasks: Drive organic growth through SEO content creation, optimisation, and authority building.
- Company: Join Collingwood, a growing insurance provider with a collaborative marketing team.
- Benefits: Exclusive employee benefits, discounts, and opportunities for professional development.
- Other info: Dynamic environment with a focus on innovation and growth in the SEO field.
- Why this job: Make a real impact on traffic and revenue while developing your SEO skills.
- Qualifications: 1+ years of SEO experience and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We are on the lookout for a highly motivated SEO Executive to join our in-house marketing team and help grow organic visibility across our insurance products. In this role, you will take ownership of key SEO activities across content creation, technical optimisation, and authority building. You will work closely with the wider marketing team to identify opportunities, improve performance, and drive measurable growth. If you enjoy blending analytical data, content, and problem solving, and want to develop into an all-round SEO specialist, this could be the opportunity for you!
About Us: Collingwood is a specialist insurance provider based in North Shields, offering learner driver, courier, and taxi driver insurance. We are currently experiencing a strong growth phase, with SEO playing a key role in how we scale our acquisition. You will be joining a collaborative marketing team where your work will have a direct impact on traffic, generating leads, and ultimately revenue.
What you will be doing:
- Plan, create, and optimise SEO-focused content across key product and blog pages.
- Identify opportunities to grow organic traffic through keyword research, search intent analysis, analytical data, and competitor insights.
- Monitor, improve, and report on website performance using tools such as Google Analytics, Search Console, and Ahrefs.
- Identify opportunities for link acquisition with a view to building website authority.
- Track, analyse, and report on SEO performance, providing clear actionable insights.
- Work closely with internal stakeholders to ensure SEO best practices are implemented across the website.
- Stay up to date on SEO trends, algorithm updates, and industry developments, whilst sharing this information and knowledge with the wider marketing team.
What success in this role looks like:
- Growth in organic traffic.
- Improved rankings for priority keywords.
- Increase the overall number of keywords in top ranking positions.
- Increase conversion and revenue driven by SEO activity.
What we are looking for:
- Ideally 1+ years of hands-on SEO experience.
- Good understanding of on-page SEO, keyword research, and search intent.
- Experience analysing organic performance using tools such as Google Analytics (GA4), Google Search Console, and Ahrefs/Moz (or similar).
- Confident writing new and optimising existing content for search.
- Excellent MS Office skills, particularly Excel.
- Experience of editing and publishing content on WordPress along with best practice principles.
- Strong attention to detail and an ability to manage own workload.
- Strong communication, copywriting, and reporting skills.
- Comfortable analysing and reporting on data and turning insight into action.
- Interest in and awareness of how AI could shape the future of SEO/AEO.
- Exposure to technical SEO (site audits, indexing, and crawl analyses).
- Experience of outreach and external link building or Digital PR.
- Broader digital marketing knowledge (PPC, Social, Email, or CRO etc.).
Why join Collingwood?
- Opportunity to develop across all areas of SEO (content, technical, and strategy).
- Work on an established website with real traffic where your input and work will have a direct impact on revenue.
- Opportunity to shape the future of SEO in a growing business.
- Access to exclusive employee benefits and discount platform.
SEO Executive in Cardiff employer: Collingwood
Collingwood is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. With a strong emphasis on employee growth, we offer tailored development opportunities and a supportive environment that encourages strategic thinking and leadership. Located in a vibrant area, our team enjoys not only competitive benefits but also the chance to engage with diverse clients, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Executive in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Collingwood and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Collingwood are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Collingwood on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Collingwood. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Executive in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Collingwood. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Collingwood:Show us that you’ve done your homework! In your application, briefly mention what you admire about Collingwood’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Collingwood
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Collingwood will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Collingwood, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
