At a Glance
- Tasks: Lead and deliver insights projects to help clients understand their audiences and market opportunities.
- Company: Collingwood Group, a purpose-built advisory firm for B2B information and media businesses.
- Benefits: Hybrid working, enhanced pension, private medical insurance, and life insurance.
- Other info: Collaborate with founders and senior teams while mentoring others in research methodology.
- Why this job: Make impactful decisions in a fast-paced environment with industry experts.
- Qualifications: 10+ years in B2B publishing, strong research skills, and project management experience.
The predicted salary is between 70000 - 90000 £ per year.
The opportunity
Do you know B2B publishing from the inside? Have you spent time close to the audience, whether through research, editorial, or marketing, and built strong instincts about what subscribers actually value? Collingwood is the only advisory firm purpose-built for B2B information, media, and events businesses. We help ambitious founders and leadership teams scale, create value, and exit well. We are looking for a Principal Adviser with a specialism in customer research to join our Advisory team.
The role
This is a generalist advisory role with a clear specialism. You will lead and deliver Insights projects: primary research programmes that help our clients understand their audiences, assess market opportunity, and make better decisions about their products and businesses. You will design surveys and interview guides, lead qualitative and quantitative research, and turn findings into sharp, actionable recommendations. You will also contribute to broader advisory work across content, marketing, sales, and value creation strategy.
The role is hands-on. You will work directly with founders and senior leadership teams, present findings, and facilitate difficult conversations. You will be a core part of the delivery team, collaborating with Client Directors and Advisers across multiple engagements at a time.
What we are looking for
- At least 10 years in B2B publishing, either in customer or market research, or in a function with similar demands such as editorial or marketing
- Direct experience with subscription or paid content products: you understand what drives acquisition, retention, and churn
- Highly experienced in qualitative and/or quantitative market research
- Strong data analysis, report writing, and client communication skills
- Proven ability to deliver findings workshops and present recommendations to senior audiences
- Project management capability: able to run multiple Insights projects concurrently to schedule
- London-based, able to work from our Bloomsbury office 3+ days per week
Preferred:
- Background in a research agency or in-house insights function
- Commercial awareness: able to identify growth opportunities within accounts and contribute to new business conversations
- Experience mentoring clients or teams on research methodology
Why Collingwood
Our team comes from the industry we serve. The work is real and fast-moving. You will be advising businesses on decisions that matter, with colleagues who understand the sector as well as you do. We will train you in Collingwood's Advisory methodology, including our Insights approach. Your domain expertise is what we need. The rest we can teach.
What we offer
- Hybrid working from our Bloomsbury office (3+ days per week)
- Enhanced pension contribution
- Private medical and group life insurance (4x salary)
Principal Adviser - Insights employer: Collingwood Group
Collingwood Group is an exceptional employer for those passionate about B2B publishing and insights, offering a dynamic work environment in the heart of Bloomsbury. With a strong focus on employee growth, we provide comprehensive training in our Advisory methodology and foster a collaborative culture where your expertise is valued. Enjoy hybrid working arrangements, enhanced pension contributions, and private medical insurance, all while making impactful decisions that drive success for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Adviser - Insights
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Collingwood Group!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Principal Adviser - Insights
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Collingwood Group, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Collingwood Group
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Collingwood Group’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
