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For Companies At a Glance
- Tasks: Lead sales strategies, engage with clients, and develop impactful sales advisory products.
- Company: Join a growing advisory firm focused on high-growth B2B media businesses.
- Benefits: Permanent role with opportunities for professional growth and networking.
- Other info: Dynamic role with a mix of client delivery and business development.
- Why this job: Make a real impact by helping businesses scale their revenue and succeed.
- Qualifications: Proven sales strategy experience and strong client engagement skills.
The predicted salary is between 80000 - 100000 £ per year.
Our Principal Advisers work directly with founders, CEOs, and Boards of high-growth B2B media businesses to lead specialist scaleup programmes and build lasting value. The Principal Adviser – Sales brings deep commercial expertise to help clients build more predictable, scalable revenue — while also winning new business and shaping the firm's sales advisory product. If you're a seasoned sales strategist or consultant ready to do work that matters, we'd like to hear from you.
Collingwood is growing, and we are looking for a Principal Adviser – Sales to join our UK Advisory team. This is a permanent role with three equal dimensions: expert client delivery, leading new business from prospect to close, and building the sales advisory products that underpin our work. It is designed for someone who wants to do all three — not just one.
The role
You will lead sales-focused client engagements end-to-end: diagnosing commercial challenges, running workshops, and leaving clients with the tools and structures to build stronger, more scalable revenue. Sales strategy is the primary anchor, with the wider module suite spanning pitch and narrative development, customer journey optimisation, incentive scheme design, and rebooking strategy.
Alongside delivery, you will act as deal lead for new business — owning the full journey from prospect identification through to scoping, proposal, pitch, and signed engagement. You will bring your own network and use it.
You will also take a hands‑on role in building and improving Collingwood’s sales advisory product: developing frameworks, playbooks, and templates that can be used consistently across the team, and working with the Chief Product Officer to productise the module suite.
Key responsibilities
- Lead sales strategy engagements: conducting sales team audits, assessing team structure and capability, developing strategic selling playbooks, and creating business cases for sales enablement investment.
- Deliver sales narrative and pitch development work, including building and refining master pitch decks and coaching client teams through live opportunities with key accounts.
- Map and optimise client buying journeys to increase conversion, improve retention, and grow customer lifetime value.
- Design and implement sales incentive and commission schemes aligned to the client’s strategic goals and growth plans.
- Develop rebooking strategies that transform rebooking from a reactive tactic into a scalable, year-round revenue programme.
- Develop high quality, insight-led client outputs, including sales audits, playbooks, frameworks, and implementation plans.
- Provide clients with clear, actionable recommendations grounded in their own data and commercial context, in line with the Collingwood Way.
- Work within the engagement structure set by the Strategic Adviser and Client Director, keeping the wider programme team aligned on sales workstream progress.
- Take “AI Audit” responsibility for all sales workstream deliverables, validating and enhancing Associate Adviser outputs against The Collingwood Way.
- Deliver other non-sales modules from the Collingwood product offering.
Business development and deal lead
- Own the full new business journey through scoping, proposal, pitch, and signed engagement.
- Build and actively work a pipeline of advisory prospects, targeting B2B media businesses within Collingwood’s ICP.
- Lead or co‑lead discovery meetings with prospective clients, diagnosing commercial challenges and positioning the right engagement scope.
- Write and present compelling proposals and pitches that articulate the value of Collingwood’s advisory work clearly and specifically.
- Maintain and grow a personal network across the B2B media sector, generating introductions and referrals that feed the firm’s pipeline.
- Attend industry events and engage consistently with prospects and referrers on social media.
- Identify upsell and cross‑sell opportunities within existing engagements; contribute to renewals.
Principal Adviser – Sales in London employer: Collingwood Advisory Limited
Contact Detail:
Collingwood Advisory Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Adviser – Sales in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and engage on social media. The more people you know, the better your chances of landing that Principal Adviser role.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential clients or during interviews, share your insights and experiences in sales strategy. Make it clear how you can help them scale their revenue.
✨Tip Number 3
Prepare for those pitches! Practice makes perfect, so refine your pitch decks and be ready to present compelling proposals. Remember, it’s all about articulating the value you bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Principal Adviser – Sales in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Principal Adviser – Sales role. Highlight your relevant experience in sales strategy and client engagement, showing us how you can bring value to our team.
Showcase Your Expertise: We want to see your deep commercial expertise shine through! Share specific examples of how you've helped businesses scale their revenue or improve their sales processes. This is your chance to impress us with your success stories.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured documents that are easy to read. Make sure your key achievements stand out so we can quickly see why you're a great fit for the role.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Collingwood Advisory Limited
✨Know Your Sales Strategies
Make sure you brush up on the latest sales strategies and frameworks relevant to B2B media businesses. Be ready to discuss how you've successfully implemented these in past roles, as this will show your deep commercial expertise.
✨Prepare for Client Engagement Scenarios
Think about potential client scenarios you might face in the role. Prepare examples of how you've diagnosed commercial challenges and led workshops. This will demonstrate your ability to deliver expert client engagements effectively.
✨Showcase Your Networking Skills
Since building a personal network is crucial, come prepared with examples of how you've leveraged your connections in the past. Discuss how you can tap into your network to generate new business opportunities for the firm.
✨Understand the Collingwood Way
Familiarise yourself with the Collingwood Way and be ready to explain how your approach aligns with their values. This will show that you're not just interested in the role, but also in contributing to the firm's culture and objectives.