At a Glance
- Tasks: Lead exciting advertising and marketing projects across digital and print channels.
- Company: Join a forward-thinking college expanding its marketing and commercial function.
- Benefits: Competitive salary, full-time hours, and a creative work environment.
- Other info: Enjoy a dynamic role with opportunities for professional growth.
- Why this job: Make a real impact in the vocational education sector with your creative vision.
- Qualifications: Proven experience in advertising and marketing, with strong leadership skills.
The predicted salary is between 45000 - 56000 £ per year.
Role Overview
The college is expanding its marketing and commercial function and is recruiting a senior leader to drive advertising and marketing projects across digital and print channels. The post-holder will provide creative direction, manage advertising accounts and external agencies, and lead brand and market positioning within the vocational education sector.
Key Responsibilities
- Plan, develop and deliver integrated advertising and marketing campaigns.
- Provide creative direction across digital and print media.
- Manage the college’s advertising accounts and external creative agencies.
- Direct brand and market positioning for the vocational education sector.
- Carry strategic responsibility for campaign strategy, creative output and account management.
Qualifications & Details
Experience: Required
Languages: English – Advanced
Employment: Full-time
Schedule: Monday to Friday 09:00 am to 05:00 pm
Salary: £45,000 – £56,000 yearly
Compensation
Salary range: £45,000 to £56,000 per annum.
Advertising / Business Development Manager employer: College of London
As a leading institution in vocational education, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and innovation. Our commitment to employee growth is reflected in our comprehensive training programmes and opportunities for advancement, making us an excellent employer for those looking to make a meaningful impact in the advertising and marketing sector. Located in a vibrant community, we offer a supportive environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising / Business Development Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for College of London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like College of London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with College of London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at College of London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Advertising / Business Development Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit College of London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of College of London:Show us that you’ve done your homework! In your application, briefly mention what you admire about College of London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at College of London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at College of London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At College of London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
