At a Glance
- Tasks: Accelerate sales teams with training, tools, and data to boost performance.
- Company: Join a dynamic team redefining the luxury auction industry.
- Benefits: 25 days holiday, private medical insurance, and pension contributions.
- Why this job: Be part of an exciting journey in luxury cars and watches.
- Qualifications: 3-5 years in Sales Enablement and strong communication skills.
- Other info: Work in a vibrant culture with opportunities for growth and amazing events.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Collecting Group (TCG) isn’t your average company; we’re a team of culture curators who live and breathe cars and watches. We’re not just disrupting the auction industry, we’re redefining it. Our brands, Collecting Cars and Watch Collecting, are already leading the pack, but we’re just getting started. We’re expanding, and we’re looking for a Sales Enablement Specialist to join us.
The Mission
You’ll be joining a growing, diverse team that’s currently disrupting the traditional way vehicles are auctioned. The Sales Enablement Specialist is the accelerator for our global consignment and sales teams. Your mission is to make every consignor sharper, faster, and better equipped to win listings through data, tools, training, and content.
You’ll build scalable frameworks to improve sales effectiveness across all markets (UK, EU, APAC, ME, and Watches), working side‑by‑side with Sales, Marketing, and Product. From playbooks to performance insights, you’ll ensure our teams have everything they need to deliver exceptional results and embody the A‑Player mindset that defines The Collecting Group. This is a highly cross‑functional role at the intersection of sales performance, content, process, and culture.
The Gearbox
- To design, deliver, and continuously improve onboarding for new consignors and sales staff.
- Create training modules on sales playbooks, pipeline management, reserve setting, storytelling, and CRM best practice.
- Partner with Sales Manager to identify individual and team skill gaps and design enablement plans to close them.
- Develop and maintain sales playbooks for key verticals (Cars, Watches, Sealed Bids).
- Produce and refresh high‑impact collateral: talk tracks, objection‑handling guides, competitive battlecards, one‑pagers, and decks.
- Partner with Sales Operations to drive CRM excellence which include and are not limited to data hygiene, forecasting accuracy, and adoption of workflows.
- Use performance data to diagnose bottlenecks and design interventions that improve conversion, sale rate, and revenue per consignor.
- Maintain familiarity with sales enablement platforms (Articulate360, or similar) to deliver content efficiently and track engagement.
- Track the impact of enablement initiatives on key KPIs – sale rate, pipeline health, average commission, and revenue per consignor.
- Champion a high performance, A‑Player sales culture, one that values mastery, pace, and ownership.
- Act as the bridge between Sales, Marketing, and Product ensuring market feedback loops inform campaigns and feature roadmaps.
- Own communication channels for updates, wins, and best practice sharing – e.g., Slack channels, newsletters, internal wiki.
The Specs (What We’ll Need From You)
- 3–5 years in Sales Enablement, Revenue Operations, or Commercial Excellence within a high‑growth or performance‑driven business.
- Hands‑on experience building and delivering digital training curricula using Content Management Systems like Articulate360, Reach360, etc.
- Proven success building sales playbooks and enablement content at pace.
- Exceptional written and verbal communication; able to simplify complexity and inspire confidence.
- Strong analytical mindset – you measure what matters and iterate quickly.
- Experience with Salesforce (or similar CRM) and modern sales tooling.
- Comfortable facilitating workshops and presenting to leadership.
- Interest in automotive, watches, or luxury assets is highly desirable.
The Pit Stop
Parsons Green, London.
The Fuel
- 25 days holiday (plus an additional day each year after 2 years tenure).
- Private medical insurance for you and your family.
- Company pension contribution.
- The opportunity to attend amazing automotive and watch events.
The Finish Line
If you’re passionate about cars and culture, and you have the ambition to support buyers and sellers across the world then we want you in the driver’s seat. Buckle up and join us on this exhilarating ride.
Ready to Shift Gears? Apply now and let’s build the future of The Collecting Group together.
Job Details
- Seniority level: Associate
- Employment type: Full‑time
- Job function: Sales and Business Development
- Industries: Motor Vehicle Manufacturing
Sales Enablement Specialist in London employer: Collecting Cars
Contact Detail:
Collecting Cars Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Enablement Specialist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements and projects related to sales enablement. This is a great way for us to demonstrate our expertise and stand out from the crowd when applying through our website.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their culture, and be ready to discuss how we can contribute to their mission. Practising common interview questions will help us feel more confident and ready to impress.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in showing our enthusiasm for the role. It keeps us on their radar and reinforces our interest in being part of their exciting journey at The Collecting Group.
We think you need these skills to ace Sales Enablement Specialist in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for cars and watches shine through! We want to see that you’re not just looking for a job, but that you genuinely care about the industry and what we do at The Collecting Group.
Tailor Your Content: Make sure to customise your application to highlight your relevant experience in sales enablement or revenue operations. We’re looking for specific examples of how you've built training modules or sales playbooks that made a difference in your previous roles.
Be Clear and Concise: We appreciate great communication skills, so keep your application clear and to the point. Use simple language to explain complex ideas, and don’t forget to proofread for any typos or errors before hitting send!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Collecting Cars
✨Know Your Stuff
Before the interview, dive deep into The Collecting Group's mission and values. Familiarise yourself with their brands, Collecting Cars and Watch Collecting, and understand how they’re disrupting the auction industry. This knowledge will help you connect your experience in sales enablement to their goals.
✨Showcase Your Skills
Prepare specific examples of how you've built and delivered training modules or sales playbooks in previous roles. Highlight your hands-on experience with tools like Articulate360 and Salesforce, and be ready to discuss how these have improved sales effectiveness in your past positions.
✨Be Data-Driven
Since the role involves using performance data to diagnose bottlenecks, come prepared with examples of how you've used analytics to drive sales improvements. Discuss key metrics you've tracked and how your interventions led to measurable results, such as increased sale rates or revenue per consignor.
✨Engage and Inspire
During the interview, demonstrate your exceptional communication skills by simplifying complex ideas and inspiring confidence. Practice articulating your thoughts clearly and engagingly, as this will reflect your ability to facilitate workshops and present to leadership effectively.