At a Glance
- Tasks: Lead and deliver innovative marketing strategies across various channels to drive brand growth.
- Company: Dynamic construction company with a supportive and collaborative culture.
- Benefits: Competitive salary, annual bonus, private medical insurance, and 25 days holiday.
- Other info: Exciting prospects for career progression and a hands-on role in a fast-paced environment.
- Why this job: Shape the company's marketing strategy and make a real impact in a growing business.
- Qualifications: Experience in marketing management within construction or technical industries, strong leadership skills.
Are you an experienced Marketing Manager looking for an exciting new opportunity, where you can take ownership of the Marketing Strategy, and work closely with a high performing team, in a growing organisation?
We are looking for a proactive and commercially minded Marketing Manager to lead and deliver strategic marketing initiatives that drive brand awareness, lead generation, and business growth. This is an exciting opportunity for a creative and hands-on marketer who enjoys working in a fast-paced technical environment and collaborates well with internal teams to deliver results.
The ideal candidate will have previous experience within construction or a similar environment, and be comfortable managing a team, as well as being very hands on to deliver outstanding results across the Marketing remit.
Key responsibilities of the Marketing Manager:- Develop and deliver integrated marketing strategies across digital, print, exhibitions, PR, and social media channels.
- Oversee marketing campaigns from concept to execution while managing the company's online presence, CRM systems, and promotional activities.
- Play key role in supporting sales activity, strengthening customer engagement, and enhancing the company's market presence.
- Develop and implement strategic marketing plans aligned with business objectives.
- Manage integrated multi-channel marketing campaigns across digital, social media, email, PPC, SEO, exhibitions, and traditional marketing channels.
- Lead and support the wider marketing team to achieve departmental goals.
- Create engaging marketing materials including brochures, exhibition graphics, press releases, case studies, and online content.
- Manage and optimise CRM systems to improve customer engagement and repeat business.
- Drive social media activity and increase audience engagement across platforms.
- Organise and coordinate industry exhibitions, trade shows, and events to generate leads and strengthen brand visibility.
- Oversee website development, content updates, SEO performance, and PPC campaigns to maximise online traffic and conversions.
- Explore and implement AI and marketing automation tools to improve efficiency and campaign performance.
- Manage advertising and promotional budgets effectively.
- Liaise with clients, architects, surveyors, contractors, and industry stakeholders to support business development activities.
- Confident, driven marketing professional with strong leadership skills and a hands-on approach.
- Previous marketing management experience within construction, building products, manufacturing, or a similar, technical industry.
- Strong people management and leadership skills - managing a team of marketing and support staff across more than one location in the UK.
- Proven experience developing and delivering successful marketing strategies and campaigns.
- Strong digital marketing knowledge including SEO, PPC, email marketing, website management, and social media.
- Excellent written and verbal communication skills.
- Creative mindset with experience producing high-quality marketing materials.
- Strong project management and organisational skills.
- Ability to analyse marketing performance data and identify opportunities for improvement.
- Experience using Adobe InDesign, Photoshop, Canva, Spotler, or similar marketing software.
- Ability to work collaboratively across departments and manage multiple priorities.
- Strong experience managing CRM systems.
- Exhibition and event planning experience.
- Knowledge of AI marketing tools and automation platforms.
- Budget management experience.
- PR and media relations experience.
- Content marketing and copywriting skills.
- Understanding of the roofing or wider construction industry.
Our client offers a generous package, and this role also has exciting prospects for progression in the future.
- Competitive basic salary.
- Annual bonus incentive.
- Free parking on site.
- 25 days holiday, plus bank holidays.
- Earlier finish on a Friday!
- Additional employee benefits including: Private medical insurance, Company pension scheme.
- A genuine opportunity to shape and influence the company's marketing strategy.
- Supportive and collaborative working environment.
- Varied and hands-on role within a growing business.
If you are a creative and commercially focused Marketing Manager looking for your next challenge within a technical or construction-related sector, we would love to discuss this opportunity with you in more detail.
Group Marketing Manager in Poole employer: Collaborate Recruitment
Join a dynamic and growing organisation as a Group Marketing Manager, where you will have the opportunity to lead innovative marketing strategies in a supportive and collaborative environment. With a competitive salary, annual bonus incentives, and comprehensive benefits including private medical insurance and a company pension scheme, this role offers not only a chance to make a significant impact but also exciting prospects for career progression. Enjoy a hands-on role that allows you to shape the company's marketing direction while working closely with a high-performing team in the construction sector.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager in Poole
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Collaborate Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Collaborate Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Collaborate Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Collaborate Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Marketing Manager in Poole
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Collaborate Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Collaborate Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Collaborate Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Collaborate Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Collaborate Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Collaborate Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
