At a Glance
- Tasks: Manage HubSpot CRM, optimise marketing automation, and deliver impactful campaigns.
- Company: Join a dynamic marketing team in a hybrid working environment.
- Benefits: Competitive salary, bonus incentives, generous holiday allowance, and employee perks.
- Other info: Exciting opportunity for growth in a B2B marketing role.
- Why this job: Make a real impact on marketing performance and customer engagement.
- Qualifications: Experience with HubSpot CRM and strong analytical skills required.
Our client is looking for an experienced Marketing Automation Manager with strong HubSpot CRM experience to join their growing marketing team. This is an exciting opportunity for a marketing professional with a background in marketing automation, CRM management, email marketing and campaign optimisation to take ownership of HubSpot, helping to improve lead generation, customer engagement and marketing performance across the business.
Working closely with both Marketing and Sales teams, you will play a key role in developing automated customer journeys, improving lead management processes, delivering targeted campaigns and providing valuable reporting and insights to support business growth.
Key Responsibilities:
- Manage and optimise the HubSpot Marketing & Sales Hub, ensuring best practice across marketing automation, workflows and CRM management.
- Plan, build and deliver multi-channel marketing campaigns, including email marketing, lead nurturing and automated customer journeys.
- Create and manage audience segmentation, lead scoring and lifecycle management to improve lead quality and conversion.
- Work closely with Marketing and Sales teams to ensure effective lead routing, qualification and pipeline visibility.
- Develop dashboards and reports to measure campaign performance, lead generation, ROI and sales pipeline activity.
- Analyse campaign performance and use data-driven insights to continually improve marketing effectiveness.
- Carry out A/B testing and campaign optimisation to increase engagement and conversion rates.
- Maintain CRM data quality, database integrity and GDPR compliance.
- Support ongoing HubSpot development, integrations and future system improvements.
- Keep up to date with developments in marketing automation, CRM technology and AI-driven marketing tools.
Skills & Experience:
- Previous experience in a Marketing Automation Manager, CRM Manager, Marketing Campaign Manager, Marketing Operations or similar B2B marketing role.
- Strong hands-on experience using HubSpot CRM (Marketing Hub and/or Sales Hub).
- Experience with marketing automation, email marketing, customer journeys, lead nurturing and workflow creation.
- Good understanding of CRM management, lead scoring, segmentation and sales pipeline processes.
- Experience producing marketing reports, dashboards and campaign performance analysis.
- Strong analytical skills with the ability to turn data into actionable insights.
- Excellent project management and organisational skills.
- Knowledge of GDPR and CRM data management best practice.
- Experience within a B2B environment is essential. Experience within distribution, wholesale or FMCG would be advantageous.
Benefits:
- Competitive annual salary circa £45k
- Company Bonus incentive
- Hybrid working arrangement
- Free parking on site
- Additional employee benefits to be discussed (discounted products and services etc)
- Employee assistance programme
- Generous holiday allowance
If you are an experienced HubSpot user with a passion for marketing automation, CRM, email marketing and campaign performance, and you are looking for a role where you can make a real impact across both Marketing and Sales, we would love to discuss this opportunity with you.
Marketing Automation Manager - HubSpot CRM in Parkstone employer: Collaborate Recruitment
Join Collaborate Recruitment as a Strategic Marketing Manager and thrive in a vibrant work culture that values innovation and teamwork. With a focus on employee growth, we offer generous packages and clear career progression opportunities, making it an excellent place for professionals looking to make a meaningful impact in the construction sector. Our dynamic environment encourages creativity and collaboration, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager - HubSpot CRM in Parkstone
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Collaborate Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Collaborate Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Collaborate Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Collaborate Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Manager - HubSpot CRM in Parkstone
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Collaborate Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Collaborate Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Collaborate Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Collaborate Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Collaborate Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Collaborate Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
