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- Tasks: Lead brand events and activations across the UK and Europe, creating unforgettable experiences.
- Company: COLLAB is a global beverage company reshaping the drinks industry with creator-led products.
- Benefits: Enjoy a 4-day work week, hybrid working, wellness perks, and free beverages.
- Why this job: Join a creative team making cultural waves in the beverage space with exciting partnerships.
- Qualifications: Experience in event management, strong communication skills, and a relevant degree or equivalent experience.
- Other info: Work in a vibrant environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About COLLAB
COLLAB is a global beverage company pioneering the creator-led drinks space. We partner with international talent, A-List celebrities, and iconic brands to reshape how consumers experience and buy beverages—from coffee to functional drinks and beyond. Our mission is to fuse two explosive industries: creators + drinks. The result? Culturally relevant, commercially powerful products that turn fans into customers.
With a wave of high-profile partnerships landing, we’re growing our team and looking for an Events & Activations Manager to take the lead on brand experiences that leave a mark. We’re building a collective of future change-makers who thrive on creativity, collaboration, and doing things better—together.
The Role
Reporting to the Operations Director, you’ll be the mastermind behind our brand events and activations across the UK and Europe. From bespoke hospitality experiences to high-impact influencer launches, you'll build, manage, and deliver COLLAB’s physical presence in culture.
Hybrid Working
You’ll join us at our Maidstone HQ up to 3 days a week as part of a 4-day work week.
Key Responsibilities
- Strategy & Planning
- Create and execute our UK & EU annual events and activations calendar
- Design standout hospitality packages with our partners and sponsors
- Build immersive experiences aligned with brand goals
- Partner Activation
- Cultivate relationships with new and existing partners
- Develop tailored activation strategies to maximise brand exposure
- Event Coordination
- Oversee logistics, staffing, timelines, and supplier management
- Work cross-functionally with internal teams and external vendors
- Budget Management
- Own event budgets, track spend, and ensure cost-efficiency
- Deliver clear reporting on ROI and performance metrics
- On-Site Leadership
- Lead staff, volunteers, and contractors on event days
- Problem-solve in real time and ensure seamless delivery
- Post-Event Reporting
- Analyse feedback, compile learnings, and improve future events
- Provide ROI analysis and stakeholder reports
- Marketing Integration
- Collaborate with marketing to promote events pre/during/post
- Support content creation and promotional campaign alignment
- Compliance & Legal
- Ensure contracts and activations meet legal and ethical standards
What We’re Looking For
- Proven experience in event management, activations, and brand partnerships
- Strong organisational, communication, and negotiation skills
- Hands-on and solutions-focused—you make it happen
- Ability to lead cross-functional teams and juggle multiple projects
- Budget-savvy with a strategic mindset
- Proficient in event software + tools
- Comfortable travelling and working non-traditional hours
- Degree in marketing, events, hospitality, or relevant field (or equivalent experience)
Perks & Benefits
- Salary based on experience + Annual Bonus Scheme
- 28 Days Holiday + 1 Week Summer Break
- Wellness Summer Fridays
- Hybrid & Flexible Working
- Brand Access (e.g. VIP Game Days & Events)
- Pension Scheme
- Paid Sick Leave
- Optical Cashback
- FREE Coffee & Beverages
- Full Health Cover including: Online GP & Mental Health Services, Dental Cashback, Cancer & Hospital Treatment, Annual Private Health Check
- Employee Assistance Program
- Optional Perks: Gym Discounts, Cycle to Work Scheme, New Tech Scheme, Financial Wellness Perks
Join Us
We’re not just building drinks—we’re building culture. If you’re ready to bring bold ideas to life and thrive in a fast-growing, creator-first company, we’d love to meet you. Apply now or share with someone who’d be perfect.
Event & Activations Manager employer: COLLAB
Contact Detail:
COLLAB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event & Activations Manager
✨Tip Number 1
Network with professionals in the events and beverage industries. Attend industry conferences, workshops, or local meetups to connect with potential colleagues and partners. Building relationships can give you insights into the role and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with COLLAB's brand and its recent events. Understanding their mission and past activations will help you tailor your approach and demonstrate your genuine interest in the company during interviews.
✨Tip Number 3
Showcase your event management skills through practical examples. Prepare to discuss specific events you've managed, focusing on your role in strategy, execution, and post-event analysis. This will highlight your hands-on experience and problem-solving abilities.
✨Tip Number 4
Stay updated on trends in the creator economy and beverage industry. Being knowledgeable about current market dynamics and consumer preferences will position you as a forward-thinking candidate who can contribute innovative ideas to COLLAB.
We think you need these skills to ace Event & Activations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event management and brand partnerships. Use specific examples that demonstrate your organisational and negotiation skills, as these are key for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beverage industry and your understanding of the creator-led market. Mention how your previous experiences align with COLLAB's mission and values.
Showcase Your Creativity: In your application, include examples of past events or activations you've managed that were particularly innovative or successful. This will help demonstrate your ability to create standout experiences.
Highlight Team Leadership Skills: Since the role involves leading cross-functional teams, emphasise any experience you have in managing teams or coordinating with various stakeholders. Provide examples of how you’ve successfully led projects to completion.
How to prepare for a job interview at COLLAB
✨Showcase Your Event Management Experience
Be prepared to discuss your previous event management roles in detail. Highlight specific events you've organised, the challenges you faced, and how you overcame them. This will demonstrate your hands-on experience and problem-solving skills.
✨Demonstrate Your Creativity
Since COLLAB is all about innovative brand experiences, come ready with ideas for unique activations or events. Think outside the box and be ready to share how you would align these ideas with the company's mission of merging creators and drinks.
✨Know the Brand and Its Partnerships
Research COLLAB's current partnerships and recent events. Understanding their brand ethos and how they engage with influencers will show your genuine interest in the company and its goals, making you a more appealing candidate.
✨Prepare for Budget Discussions
As budget management is a key responsibility, be ready to discuss your experience with budgeting for events. Bring examples of how you've tracked spending and maximised ROI in past roles, as this will highlight your strategic mindset.
