At a Glance
- Tasks: Drive event attendance and convert attendees into qualified sales meetings.
- Company: Join a dynamic team at Colibri Digital, leading innovative events.
- Benefits: Enjoy remote-first work, exclusive training, and competitive salary.
- Other info: Flexible working with opportunities for growth and learning.
- Why this job: Make an impact in the exciting world of events and marketing.
- Qualifications: Experience in event planning and strong organisational skills required.
The predicted salary is between 31500 - 38500 £ per year.
We are looking for an Events and Field Marketing Executive to drive the attendance, delivery, and commercial return of Colibri Digital’s event programme. Working across our own hosted events, industry exhibitions, and high-profile partner showcases with AWS and Databricks, you will be instrumental in converting attendees into qualified sales meetings. By leveraging targeted CRM marketing, you will ensure the pipeline you generate is nurtured, sustained, and translated into tangible business success.
Most events will be in central London; however, regular travel across the UK is required to attend and host events, with occasional international travel for partner events.
Key Responsibilities
- Event planning and delivery – own end-to-end delivery of Colibri and partner (AWS, Microsoft, Databricks) events, including webinars, roundtables, conferences and sponsorships: venue sourcing, logistics, budget management and on-site hosting.
- Attendance generation – build and execute invitation campaigns, partner co-marketing activity and targeted prospect lists to drive registrations and maximise show-up rate.
- Post-event conversion – run a disciplined follow-up cadence, book meetings and work closely with the sales team to convert attendees into pipeline.
- CRM marketing – build segmentation, campaigns and nurture flows in CRM systems, maintaining accurate data to support attendance generation, follow-up and reporting.
- Reporting and continuous improvement – track attendance, conversion and pipeline sourced from events, feeding insights back into event strategy and budget allocation.
Skills, Knowledge and Expertise
Essential skills
- Proven track record planning, organising and hosting events – conferences, roadshows, exhibitions or client hospitality.
- Experience driving attendance and registrations for in-person and virtual events, using invitation and follow-up campaigns.
- Broad event and client-facing experience; a background outside B2B technology is welcomed – hospitality, professional services or agency experience is equally relevant.
- Experience working closely with sales or SDR functions to convert leads into booked meetings.
- Highly organised, with the ability to manage multiple events and supplier relationships simultaneously.
- Confident and personable, comfortable hosting and engaging senior stakeholders face to face.
- Relentless follow-up discipline and a conversion-focused, closer mindset.
- Commercially minded, understanding events as a pipeline-generation activity rather than delivery for its own sake.
Nice to have's:
- Experience using a CRM (e.g. Salesforce, HubSpot) for campaign management, segmentation and data hygiene.
- Experience operating within a PE-backed, high-growth or fast-changing business.
Benefits
- Remote-first working with flexibility around customer needs.
- Exclusive access to AWS & Databricks certifications, training, and partner tools.
- A collaborative culture of technical excellence and continuous learning.
- Competitive salary and long-term growth opportunities.
Events and Field Marketing Executive in London employer: Colibri Digital
Colibri Digital is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the realm of Account-Based Marketing. With a focus on employee growth, we offer ample opportunities for professional development and innovation, all while working remotely from the UK. Join us to be part of a forward-thinking team that values creativity and strategic thinking, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Events and Field Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colibri Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colibri Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colibri Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Colibri Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Events and Field Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colibri Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colibri Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colibri Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colibri Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colibri Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colibri Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
