At a Glance
- Tasks: Lead digital initiatives to enhance brand visibility across major platforms.
- Company: Join Colgate-Palmolive, a global leader in consumer products with a caring culture.
- Benefits: Gain global experience, competitive salary, and continuous learning opportunities.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Be at the forefront of omnichannel demand generation and AI innovation.
- Qualifications: Passion for search marketing and experience in digital analytics or performance marketing.
The predicted salary is between 60000 - 80000 £ per year.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness. Travel Required?: Up to 10% of time.
Location: Woking, UK
Reporting to: Director, Digital Transformation, Northern Europe
About the Role: Colgate-Palmolive is undergoing an exciting strategic pivot toward omnichannel demand generation. As our Omnichannel Search Specialist, you will be at the heart of this evolution. You’ll spearhead digital initiatives that accelerate brand expansion, reporting directly to the Director of Digital Transformation, Northern Europe. Your work will be pivotal in maintaining high visibility and brand integrity across Amazon, Google, and retailer platforms. You will pioneer Generative Engine Optimization (GEO) strategies, ensuring our brands thrive in AI-driven search environments.
Key Responsibilities:
- Strategy & Execution: Design and deliver omnichannel search campaigns that drive meaningful connections and conversions.
- AI Innovation: Monitor our presence across AI engines (e.g., Google AI Overviews, ChatGPT), identifying opportunities to optimize our messaging and authority.
- Data-Driven Insights: Translate complex marketing data into clear, actionable insights that help us reach our performance goals.
- Collaboration: Partner with eCommerce, Media, Data, and Marketing teams to implement AI-friendly content (like FAQs and clear summaries) and maintain consistent, high-quality messaging.
- Continuous Improvement: Execute A/B and customer experience testing throughout the customer journey—from ad creative to post-conversion loyalty.
What You Bring:
- A passion for the evolving search landscape and a curious mind—especially regarding Generative Engine Optimization (GEO) and optimising for LLM-based platforms.
- The ability to bridge the gap between technical data and human behavior, looking beyond traditional clickstream metrics.
- Experience in search, digital analytics, or performance marketing (agency or client side).
- A 'can-do' attitude! You’re a self-starter who enjoys working in a fast-paced environment, raising consensus, and inspiring colleagues at all levels.
- A collaborative spirit—you’re not afraid to roll up your sleeves and lead by example.
Our Commitment to Inclusion: Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Omnichannel Search Specialist in Woking employer: Colgate
Colgate-Palmolive is an exceptional employer that offers a dynamic work environment in Woking, UK, where innovation and collaboration thrive. With a strong commitment to employee development, you will have access to global career opportunities and the chance to work with renowned brands while contributing to meaningful projects that enhance consumer lives. Our inclusive culture, guided by core values of Caring, Inclusive, and Courageous, ensures that every team member feels valued and empowered to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Search Specialist in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colgate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colgate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colgate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Colgate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Omnichannel Search Specialist in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colgate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colgate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colgate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colgate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colgate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colgate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
