At a Glance
- Tasks: Drive data insights and measure marketing effectiveness to boost business growth.
- Company: Join a leading company committed to diversity and inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic team environment with strong career advancement potential.
- Why this job: Make an impact by analysing data and shaping marketing strategies.
- Qualifications: Degree in Business or related field; 3+ years in Data Analytics.
The predicted salary is between 40000 - 50000 £ per year.
The Omni Demand Generation (ODG) Analyst is the key driver of data‑driven insights and measurement for the demand generation model. This highly analytical role focuses on measuring the effectiveness of activation strategies and providing strategic recommendations to drive measurable business growth. The analyst works closely with the Commercial Country teams to ensure all activities are measured and optimized based on performance data, leveraging modern data visualization and cross‑commercial analytics to support omnichannel strategies.
Responsibilities
- Performance Measurement & Modeling: Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster’s commercial efforts, quantifying demand drivers along the pet parent journey.
- Competitive Intelligence & RGM Support: Monitor competitor activity, including promotional pricing and mechanics, and support Revenue Growth Management strategies, pricing tracking, and SKU rationalization analytics.
- Shopper Marketing Measurement: Measure the performance of shopper strategies and materials to drive demand, analyzing the effectiveness of localization and deployment of omnichannel point‑of‑purchase assets.
- Insights Generation: Generate actionable insights from competitive landscape, category developments, and internal execution data to inform strategic decisions and drive measurable growth.
- Content Performance Analysis: Monitor and evaluate the performance of the localized content strategy, ensuring local and cultural overlays contribute to marketing objectives.
- Performance Management: Own the analytics discipline for monthly reviews, performance dashboards, and deep‑dive analysis, focusing on ODG KPIs and ROI.
- Data & Tool Proficiency: Act as the cluster expert on ODG data sources and AI‑enabled internal and external tools, driving commercial capability by training stakeholders on performance dashboards and analytical methodologies.
Required Qualifications
- Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related quantitative field.
- 3+ years of experience in Data Analytics, Business Intelligence, Sales, or related quantitative role, ideally in matrixed organizations.
- Proven critical thinking and advanced problem‑solving capabilities, including the ability to uncover measurable insights from large datasets.
- High proficiency with data visualization tools (e.g., Domo, Tableau, Power BI, Looker, Sigma).
- Strong understanding of the Consumer Journey Methodology and the ability to measure its impact.
- Strong collaboration skills and project management capabilities.
- Excellent oral and written communication skills with the ability to tell a story with data.
- Fluency in English (written and oral).
Preferred Qualifications
- Prior experience in Data Analytics/Business Intelligence, Marketing, or Customer Development.
- Pet Nutrition or related industry experience.
- Experience with advanced analytics tools (e.g., SQL, Python, R) and data visualization platforms.
- Experience with and understanding of the Profession as a recommendation and selling channel.
- Strong tech‑fluency and experience using AI‑powered tools.
- Able to communicate in one of the cluster languages.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
ODG Marketing Analyst in Woking employer: Colgate
Colgate-Palmolive is an exceptional employer, offering a dynamic work environment in Surrey, England, where innovation and collaboration thrive. Employees benefit from a strong commitment to work/life balance, professional development opportunities, and a culture that values diversity and inclusion. Join us to be part of a global team dedicated to improving lives through trusted consumer products while enjoying the support and resources needed for personal and career growth.
StudySmarter Expert Advice🤫
We think this is how you could land ODG Marketing Analyst in Woking
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Colgate!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace ODG Marketing Analyst in Woking
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Colgate, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Colgate
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Colgate’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
