At a Glance
- Tasks: Manage and optimise search campaigns to drive targeted traffic and brand visibility.
- Company: Join Colgate-Palmolive, a global leader in consumer products with a caring culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for personal growth.
- Other info: Collaborative team atmosphere with a commitment to diversity and inclusion.
- Why this job: Make a real impact on pet health while working with innovative marketing strategies.
- Qualifications: 3+ years in SEA/GEO & SEO, analytical skills, and experience with Google tools.
The predicted salary is between 49500 - 60500 £ per year.
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Job Purpose
The in-house Search Executive is responsible for working closely with our central agency partners to help manage and optimize our search campaigns across both paid and organic. Predominantly working within the Google ecosystem, the executive's task is to ensure more qualified and targeted traffic via search in order for us to achieve our wider business goals. You will help craft the European SEA strategy generating high-quality, cost-efficient traffic to fuel brand visibility, while providing a contribution to retailer paid search execution. Regarding SEO/GEO, you will work alongside the consumer engagement team, providing keyword research and insights to support and help us scale-up and generate a strategy to increase organic & LLM visibility. Analytics and insights will be a key part of the role, so experience with platforms such as Google Ads and SEMrush are critical.
What you will do
- Implementing the Unified Search Strategy
- Create and execute paid campaigns with external agencies, including keyword and prompt research, ad copy approval, campaign setup and ensuring campaigns are delivering against core business priorities
- Providing insights to help define priorities for GEO/SEO strategy, working in partnership with external agencies and internal content team
- Supporting the regional team when building content for new product launches, to optimize the content for GEO/SEO
- Build and elevate Search capabilities via regular updates and best practices sharing with key stakeholders (Regional Marketing, Global, Countries) as well as through Search Trainings and GA skills integration
- Work closely with EMEA markets to ensure feedback is provided and that the central search team is providing the right support and answering all country needs
Reporting & Insights
- Monitor and understand organic traffic trends for Hill’s as well as our competitors
- Monitor and optimize paid search campaigns alongside our external agency team, including testing of new features and bi-weekly reviews of ad account statuses (budgets, pacing, ad copy etc.)
- Ownership of QBRs (Quarterly Business Reviews)
- Ad hoc reporting as and when required by markets and regional team
- Providing broader industry insights for external customer meetings and budget reviews
Wider support
- Provide strategic guidelines to local eCom teams to adopt a complementary approach to Paid Search at e-Tailers level in order to maximize SEA impact and ROI
- Contributing to retailer/shopper trends via constant keywords/prompts sharing
- Work closely with cross-functional teams within the regional team, to ensure all search activity is aligned with our overall marketing strategy and core business focuses
Qualifications & Experience
- 3+ years of experience within SEA/GEO & SEO
- Experience in CPGs an advantage
- Must have experience of Google suite, including Google Ads, SA 360, Google Analytics, KW Planner & Search Console
- Bonus to have experience using insight platforms such as BrightEdge, Similarweb and SEMrush
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Detail-oriented with excellent organizational and time management abilities
- Foundational knowledge regarding the mechanics of SEA, GEO, and SEO within the broader marketing landscape
- Proven ability to shape campaign outcomes and a history of driving measurable success
- Exceptional verbal and written communication capabilities
- Strong interpersonal aptitude with a collaborative approach to teamwork.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
Search Executive in Surrey employer: Colgate
Colgate-Palmolive is an exceptional employer, offering a dynamic work environment in Surrey, England, where innovation and collaboration thrive. Employees benefit from a strong commitment to work/life balance, professional development opportunities, and a culture that values diversity and inclusion. Join us to be part of a global team dedicated to improving lives through trusted consumer products while enjoying the support and resources needed for personal and career growth.
StudySmarter Expert Advice🤫
We think this is how you could land Search Executive in Surrey
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colgate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colgate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colgate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Colgate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Search Executive in Surrey
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colgate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colgate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colgate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colgate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colgate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colgate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
