At a Glance
- Tasks: Drive demand generation and engage with key trade partners in the Vet channel.
- Company: Join Colgate-Palmolive, a global leader in pet nutrition and care.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic environment with a commitment to diversity and inclusion.
- Why this job: Make a real impact on pet families while working with passionate professionals.
- Qualifications: Bachelor's degree and 5+ years in sales or marketing required.
The predicted salary is between 50000 - 80000 £ per year.
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Location: Woking, Surrey
Reporting to: Commercial Country Director and dotted line to the HUB ODG / Marketing Director.
Salary range pa: £53100 - £59000
Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together.
As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.
Position Summary: The Omni Demand Generation (ODG) Activation Manager - Vet is a key driver of local market execution for our demand generation model across Vet Omni and eCommerce customers. He/she is responsible for bringing the Brand Experience Plan (BEP) to life in-market, leveraging the strategic guidance from the Omni Demand Generation Marketing Organization. This is a customer-facing role, focused on engaging with key trade partners and customers to ensure optimal activation success. The ODG Activation Manager - Vet works closely with the Commercial Country teams to ensure flawless execution of the synchronized commercial calendar.
Responsibilities include the following but not limited to:
- Brand Experience (BEP) Implementation: Lead the Vet Channel (Omni and eCommerce) in-market activation and optimization of Brand Experiences to drive brand purchase and advocacy, leveraging the strategic guidance provided by the ODG Marketing Team. Ensure activation plans are deeply rooted and informed by 'Moments that Matter' in the Vet parent journey to drive demand.
- Commercial Excellence: Ensure our 7 P activation plans align to Brand Strategy including pricing implementation, prioritization of distribution opportunities, and digital shelf accuracy.
- Integrated Commercial Calendar Implementation: Flawlessly execute the synchronized commercial calendar that aligns brand activities with commercial execution.
- Shopper Marketing Activation: Execute Vet Omni & eCommerce Shopper strategies and materials to drive consideration, purchase and loyalty. Manage the localization and deployment of omnichannel Point of Purchase (POP) assets.
- Local Insights Application: Actionable insights derived from competitive landscape and category developments to optimize local execution and drive measurable growth.
- Performance Management: Plays an active role in the monthly discipline through brand performance reviews and MoDi (Monthly Discipline) analytics, focusing on execution KPIs.
- Commercial Capability & External Engagement: Act as a customer-facing representative to deliver 7P strategies, manage the rollout of detailing and customer materials, and ensure effective training for sales teams on in-market programs.
Skills and Competencies:
- Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.
- External Stakeholder Engagement: Demonstrated ability to effectively engage, influence, and negotiate with key external customers and trade partners.
- Omnichannel Oriented: Understanding of the Shopper journey & 'Moments that Matter' across the vet, Brick & Mortar and eCommerce channels.
- Analytical Proficiency: Ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground.
- Strategic Syncing: Experience working as 'One Commercial Team' with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.
Required Qualifications:
- Bachelor's degree in Business, Marketing, Customer Development or related field.
- 5+ years of commercial (sales or marketing) experience ideally in matrixed organizations.
- Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets.
- Demonstrated ability to create and implement strong plans for business growth.
- Strong understanding of the Consumer Journey Methodology.
- Strong collaboration skills and project management capabilities.
- Excellent oral and written communication skills.
- Fluency in English (written and oral).
Preferred Qualifications:
- Prior experience in Brand Management, Retail Marketing Manager or Customer Development Management.
- Pet Nutrition or related industry experience.
- Knowledge of Retail Environment strategy.
- Experience with and understanding of the Profession as a recommendation and selling channel.
- Strong tech-fluency and experience using AI-powered tools.
- Able to communicate in one of the HUB languages.
Our Commitment to Inclusion: Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
ODG Activation Specialist - Vet in Surrey employer: Colgate
Colgate-Palmolive is an exceptional employer, offering a dynamic work environment in Surrey, England, where innovation and collaboration thrive. Employees benefit from a strong commitment to work/life balance, professional development opportunities, and a culture that values diversity and inclusion. Join us to be part of a global team dedicated to improving lives through trusted consumer products while enjoying the support and resources needed for personal and career growth.
StudySmarter Expert Advice🤫
We think this is how you could land ODG Activation Specialist - Vet in Surrey
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colgate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colgate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colgate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Colgate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ODG Activation Specialist - Vet in Surrey
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colgate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colgate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colgate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colgate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colgate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colgate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
