At a Glance
- Tasks: Create and execute retail media strategies to boost brand visibility and sales.
- Company: Join Hill's Pet Nutrition, a leader in pet care with a global presence.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for personal growth.
- Other info: Be part of a diverse team that values inclusion and personal development.
- Why this job: Make a real impact in the pet nutrition industry while working with innovative media strategies.
- Qualifications: 5+ years in media, strong analytical skills, and a passion for pets.
The predicted salary is between 50000 - 65000 £ per year.
A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet and Science Diet. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food. Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods. We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life. A career at Hill's Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Location: United Kingdom
Reporting to: Media Strategy Director
Position Summary
The purpose of this role is to translate commercial and media goals into high performing retail media strategies within the Hill's EMEA team working across multiple markets and ensuring alignment between central and local priorities. Although your background is likely to be media, you will be an integral part of both the Marketing teams and the Customer Development team and work together to generate demand for Hill's brands both on and off the retailers platform. You will lead the relationship with our Retail Media agency partner to ensure complex paid search and DSP strategies are executed flawlessly, and that campaigns align to the broader businesses priorities. You will be responsible for the budgets and ensuring spend is optimised across a number of KPI's including New to Brand, ROAS and conversion and ensure media efficiency using advanced analytics such as MMM, marketplace data clean rooms, and innovative test and learn frameworks.
Responsibilities
- Support the Customer Development team: The role involves supporting the Customer Development team to activate brand growth plans within online retailers. You will work to align the commercial priorities of the business with media execution. Additionally, you will attend commercial planning meetings and own the strategy for activating media within the retailer's advertising ecosystem.
- Management of the Retail Media Agency & Retailer Advertising team: Serving as the primary point of contact for our retail media agency in Europe, you will ensure budgets are correctly paced and optimized to align with commercial and marketing priorities. You will educate the agency on Hill's brand goals, collaborating to build and execute strategies that drive performance. Your role includes leading media analytics initiatives like Market Mix Modelling and Brand Health tracking to demonstrate ROI. Additionally, you will design and execute Test & Learn roadmaps encompassing modular content and new platform betas. Finally, you will partner closely with the agency to ensure all media plans remain synchronized with overarching business objectives and key events.
- Retail Media Strategy & Execution: You will plan and execute comprehensive online retail media programs across Search, DSP, and other platforms, ensuring all strategies are localized for European markets. You will actively manage retail media budgets and investment tracking while continuously evolving the media plan through new 'Test and Learn' capabilities. Additionally, you will own the end-to-end performance measurement of retail media spend, driving ongoing optimization with both internal teams and external agency partners. Finally, you will take ownership of the Data Clean Room strategy, collaborating closely with CRM and data teams to maximise insights.
Skills and Competencies
- Media Expertise: Proven experience activating campaigns across retail media channels and broader digital media landscapes.
- Analytical Rigor: Ability to interpret Market Mix Modelling (MMM) data and Brand Health metrics to drive decision-making.
- Agility: Ability to remain agile in an ever-changing marketing landscape and prioritize workload under pressure.
- Commercial Acumen: Understanding of how both brand and retail marketing drive commercial value and how to execute commercial priorities via media.
- Communication: Excellent skills in dealing with customers and stakeholders, including Country GMs & Marketing Directors.
- Technical Proficiency: Proficient in English.
Required Qualifications
- Degree in Business, Marketing, Digital or a similar field.
- 5+ years of media experience ideally in global, matrixed organizations.
- Proven critical thinking and advanced problem solving capabilities.
- Excellent understanding of media measurement and optimisation strategy.
- Strong collaboration skills and project management capabilities.
- Excellent oral and written communication skills.
- Fluency in English (written and oral).
Preferred Qualifications
- Prior experience working in or directly with a digital media agency.
- Pet Nutrition or related industry experience.
- Knowledge of eCommerce performance management.
- Strong experience using AI-powered tools.
- Working proficiency in a second core European language (e.g., French, German, Spanish, or Italian).
- Master's degree in Business, Marketing, Digital or a similar field.
Our Commitment to Inclusion
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable Accommodation during the application process
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
Retail Media Manager employer: Colgate
Colgate-Palmolive is an exceptional employer, offering a dynamic work environment in Surrey, England, where innovation and collaboration thrive. Employees benefit from a strong commitment to work/life balance, professional development opportunities, and a culture that values diversity and inclusion. Join us to be part of a global team dedicated to improving lives through trusted consumer products while enjoying the support and resources needed for personal and career growth.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colgate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colgate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colgate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Colgate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colgate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colgate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colgate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colgate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colgate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colgate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
