Marketing Media and Data Specialist

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under internationally recognized brand names. Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Role Summary

The Marketing Media and Data Specialist plays a pivotal role within the Northern Europe Digital Transformation Team by driving the governance and flawless execution of integrated marketing communications and paid media campaigns. This position offers an exciting opportunity to act as a central connector between internal cross‑functional stakeholders, agency partners, and the CRM team. You will maximize brand impact by optimizing media plans and pioneering technical data‑driven marketing via first‑party data (1PD) activation.

Responsibilities

• Lead the governance and seamless execution of integrated marketing communications (IMC) and paid media plans to ensure alignment with strategic brand priorities.
• Orchestrate day‑to‑day coordination, briefing cycles, and alignment meetings with external agency partners and internal cross‑functional teams.
• Provide critical technical execution support for data‑driven marketing initiatives and first‑party data (1PD) activation in close collaboration with the CRM Manager.
• Manage end‑to‑end purchase order (PO) generation and regular financial invoice tracking alongside the IMC Lead and Corporate Finance team.
• Evaluate campaign performance tracking data to identify optimization opportunities that drive maximum ROI on media investments.

Required Qualifications

• Professional experience in digital marketing, media planning, or advertising agency account coordination.
• Demonstrated experience handling financial management administrative duties, including PO generation and invoice tracking.
• Excellent collaborative agility, attention to detail, and stakeholder management skills.

Preferred Qualifications

• Prior experience working within the Consumer Packaged Goods (CPG) or Fast‑Moving Consumer Goods (FMCG) industry is a plus but not required.
• Proven technical proficiency with data‑driven marketing tools, CRM databases, or first‑party data (1PD) activation platforms.
• Understanding of media ecosystem navigation, budget governance, and multi‑channel campaign measurement.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.