At a Glance
- Tasks: Drive innovative shopper experiences and collaborate on impactful marketing campaigns.
- Company: Join Colgate-Palmolive, a global leader in consumer products with a caring culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for personal growth.
- Other info: Dynamic role with excellent career development in a supportive team.
- Why this job: Make a real impact on shopper engagement and brand visibility at retail.
- Qualifications: 3 years in CPG/FMCG, strong teamwork skills, and a data-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
An exciting opportunity has arisen for a curious and passionate Omnichannel Shopper Specialist to join our Northern Europe Hub Marketing Team at Colgate-Palmolive. This role is responsible for bringing our trusted household brands to life at the Point of Sale (POS) through insight-led shopper marketing campaigns. You will work collaboratively to ensure physical retail activation is seamlessly integrated into a wider full-funnel approach, delivering effective strategies to convert shoppers at the shelf. This position offers a fantastic platform to specialize in physical shopper engagement and drive execution excellence with our key retail partners.
What you will be doing:
- Drive sales, margin, and customer engagement by delivering innovative Point of Sale (POS) shopper experiences tailored to the right audience, touchpoint, and message.
- Partner closely with the Integrated Media and Digital teams to ensure in-store shopper activation aligns with and elevates Omni Demand Generation (ODG) initiatives across the full funnel.
- Translate brand marketing plans into impactful physical retail activations across the shopper journey, aligning closely with Attention, Consideration, Purchase, and Loyalty (ACPL) frameworks.
- Project manage end-to-end shopper marketing execution, including agency briefing, timeline management, artwork approvals, and physical in-store implementation.
- Collaborate cross-functionally with key stakeholders, including Brand Marketing, Customer Development, Category Management, and retail partners to ensure aligned strategic execution.
- Monitor and report performance metrics across retail environments, utilizing shopper data to optimize physical campaigns and maximize overall Return on Investment (ROI).
Required Skills and Competencies:
- At least 3 years of commercial experience within the consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) industry.
- Operational experience within the retail landscape (or a highly similar market), with a track record of supporting shopper marketing, POS, or commercial retail initiatives.
- Proven experience managing campaign budgets and tracking marketing expenditures.
- Exceptional interpersonal skills with a proven capability to communicate effectively and collaborate across cross-functional, organizational relationships.
- An innovative professional who thrives on data-driven shopper insights and brings a proactive, 'can-do' approach to collaborative problem-solving.
Preferred Qualifications:
- Previous experience coordinating or executing creative commercial campaigns with major retailers, such as Tesco, Boots and Superdrug.
- Strong analytical and decision-making skills, with a solid foundational understanding of retail environment strategies and physical shopper touchpoints.
Our Commitment to Inclusion:
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
Omnichannel Shopper Specialist (174087) in Woking employer: Colgate-Palmolive
Colgate-Palmolive is an exceptional employer that prioritises a caring and inclusive work culture, fostering innovation and collaboration among its employees. Located in Surrey, UK, the role of Omnichannel Shopper Specialist offers unique opportunities for professional growth within a global leader in consumer products, where you can make a meaningful impact on shopper engagement and brand success. With a commitment to employee development and a focus on building a healthier future, Colgate-Palmolive stands out as a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Shopper Specialist (174087) in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colgate-Palmolive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colgate-Palmolive are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colgate-Palmolive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Omnichannel Shopper Specialist (174087) in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colgate-Palmolive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colgate-Palmolive:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colgate-Palmolive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colgate-Palmolive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colgate-Palmolive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colgate-Palmolive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.