At a Glance
- Tasks: Create innovative shopper marketing campaigns that engage customers at the Point of Sale.
- Company: Join Colgate-Palmolive, a global leader in consumer products with a caring culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Collaborate with major retailers and enjoy a dynamic work environment.
- Why this job: Make a real impact by driving sales and enhancing customer experiences.
- Qualifications: 3+ years in consumer goods marketing and strong teamwork skills required.
The predicted salary is between 40000 - 50000 £ per year.
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
An exciting opportunity has arisen for a curious and passionate Omnichannel Shopper Specialist to join our Northern Europe Hub Marketing Team at Colgate-Palmolive. This role is responsible for bringing our trusted household brands to life at the Point of Sale (POS) through insight-led shopper marketing campaigns. You will work collaboratively to ensure physical retail activation is seamlessly integrated into a wider full-funnel approach, delivering effective strategies to convert shoppers at the shelf. This position offers a fantastic platform to specialize in physical shopper engagement and drive execution excellence with our key retail partners.
What you will be doing:
- Drive sales, margin, and customer engagement by delivering innovative Point of Sale (POS) shopper experiences tailored to the right audience, touchpoint, and message.
- Partner closely with the Integrated Media and Digital teams to ensure in-store shopper activation aligns with and elevates Omni Demand Generation (ODG) initiatives across the full funnel.
- Translate brand marketing plans into impactful physical retail activations across the shopper journey, aligning closely with Attention, Consideration, Purchase, and Loyalty (ACPL) frameworks.
- Project manage end-to-end shopper marketing execution, including agency briefing, timeline management, artwork approvals, and physical in-store implementation.
- Collaborate cross-functionally with key stakeholders, including Brand Marketing, Customer Development, Category Management, and retail partners to ensure aligned strategic execution.
- Monitor and report performance metrics across retail environments, utilizing shopper data to optimize physical campaigns and maximize overall Return on Investment (ROI).
Required Skills and Competencies:
- At least 3 years of commercial experience within the consumer packaged goods (CPG) or fast-moving consumer goods (FMCG) industry.
- Operational experience within the retail landscape (or a highly similar market), with a track record of supporting shopper marketing, POS, or commercial retail initiatives.
- Proven experience managing campaign budgets and tracking marketing expenditures.
- Exceptional interpersonal skills with a proven capability to communicate effectively and collaborate across cross-functional, organizational relationships.
- An innovative professional who thrives on data-driven shopper insights and brings a proactive, "can-do" approach to collaborative problem-solving.
Preferred Qualifications:
- Previous experience coordinating or executing creative commercial campaigns with major retailers, such as Tesco, Boots and Superdrug.
- Strong analytical and decision-making skills, with a solid foundational understanding of retail environment strategies and physical shopper touchpoints.
Our Commitment to Inclusion:
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
