ODG Activation Specialist - Vet (175096) in Woking

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets.

The Omni Demand Generation (ODG) Activation Manager - Vet is a key driver of local market execution for our demand generation model across Vet Omni and eCommerce customers. He/she is responsible for bringing the Brand Experience Plan (BEP) to life in-market, leveraging the strategic guidance from the Omni Demand Generation Marketing Organization. This is a customer-facing role, focused on engaging with key trade partners and customers to ensure optimal activation success.

Responsibilities:

• Brand Experience (BEP) Implementation: Lead the Vet Channel (Omni and eCommerce) in-market activation and optimization of Brand Experiences to drive brand purchase and advocacy.
• Commercial Excellence: Ensure our 7 P activation plans align to Brand Strategy including pricing implementation, prioritization of distribution opportunities, and digital shelf accuracy.
• Integrated Commercial Calendar Implementation: Flawlessly execute the synchronized commercial calendar that aligns brand activities with commercial execution.
• Shopper Marketing Activation: Execute Vet Omni & eCommerce Shopper strategies and materials to drive consideration, purchase and loyalty.
• Local Insights Application: Apply actionable insights derived from competitive landscape and category developments to optimize local execution and drive measurable growth.
• Performance Management: Plays an active role in the monthly discipline through brand performance reviews and MoDi (Monthly Discipline) analytics, focusing on execution KPIs.
• Commercial Capability & External Engagement: Act as a customer-facing representative to deliver 7P strategies, manage the rollout of detailing and customer materials, and ensure effective training for sales teams on in-market programs.

Skills and Competencies:

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.
• External Stakeholder Engagement: Demonstrated ability to effectively engage, influence, and negotiate with key external customers and trade partners.
• Omnichannel Oriented: Understanding of the Shopper journey & ‘Moments that Matter’ across the vet, Brick & Mortar and eCommerce channels.
• Analytical Proficiency: Ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground.
• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.

Qualifications:

• Bachelor's degree in Business, Marketing, Customer Development or related field
• 5+ years of commercial (sales or marketing) experience ideally in matrixed organizations
• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets
• Demonstrated ability to create and implement strong plans for business growth
• Strong understanding of the Consumer Journey Methodology
• Strong collaboration skills and project management capabilities
• Excellent oral and written communication skills
• Fluency in English (written and oral)

Preferred Qualifications:

• Prior experience in Brand Management, Retail Marketing Manager or Customer Development Management
• Pet Nutrition or related industry experience
• Knowledge of Retail Environment strategy
• Experience with and understanding of the Profession as a recommendation and selling channel
• Strong tech-fluency and experience using AI-powered tools
• Able to communicate in one of the HUB languages

Our Commitment to Inclusion: Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging.

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities.