At a Glance
- Tasks: Drive our TikTok strategy to boost brand awareness and engagement.
- Company: Join a leading brand in the social media space.
- Benefits: Competitive salary, flexible hours, and creative freedom.
- Other info: Collaborative environment with opportunities for growth and innovation.
- Why this job: Be at the forefront of social media trends and make a real impact.
- Qualifications: 7+ years in social media strategy with a focus on TikTok.
The predicted salary is between 60000 - 80000 € per year.
Responsibilities
- Develop and drive the Division's social media strategy, with a primary focus on the TikTok platform, to increase brand awareness, engagement, and conversion.
- Elevate the social creative framework, velocity, and overall impact of content.
- Identify emerging social media trends, platforms, and content formats, translating them into actionable strategies.
- Collaborate across teams to unlock new opportunities and implement best‑in‑class practices to maximize our commercial performance in the social space.
- Develop and implement full‑funnel strategies that seamlessly integrate social media, social commerce, and e‑commerce platforms.
- Manage the content calendar and opportunity spaces across the Europe Division social channels.
- Establish monitoring, analytics, and reporting on performance across European social media, providing data‑driven recommendations for optimization.
- Lead the strategy for engaging social communities, loyalty programmes, and influencer/creator/affiliate partnerships.
- Utilise social listening to monitor channels for trends, conversations, and sentiment related to our brand, industry, and competitors.
- Act as the central strategic expert for Division and European Hubs, consulting on best‑in‑class social execution and troubleshooting performance bottlenecks for rapid cross‑market scaling.
- Own holistic measurement, defining regional KPIs that track social effectiveness and TikTok growth.
- Oversee the creation and production of high‑quality, platform‑specific social media content, ensuring brand consistency and legal compliance.
- Develop and govern the social content framework, transitioning from linear marketing to a high‑velocity, collapsed funnel model where brand discovery and conversion are unified.
- Build the infrastructure for content scalability, enabling hubs to produce high‑volume, native‑first assets efficiently by leveraging creators, agencies, and partners.
- Coordinate with external agencies and internal creative teams on content execution.
- Act as the Division's subject matter expert on TikTok content creation best practices.
- Ensure social strategies align with overall marketing campaigns and brand messaging.
- Identify opportunities for social commerce integration and supporting sales objectives.
- Establish 'big bets,' support localisation, and share best practices across different markets.
- Drive data‑driven content development and analysis for effective content.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (typically 7+ years) in developing and managing social media strategies for a major brand, with a demonstrable track record of success on TikTok and the broader social commerce ecosystem.
- Expert knowledge of social media platforms, analytics tools, and content management systems.
- Experience in social media management with a strong interest in all relevant technologies, content creation, influencer marketing, engagement initiatives, and AI advancement.
- Experience working in a complex, cross‑functional, or matrixed organisational environment.
- Strong analytical skills with the ability to interpret data and provide clear, actionable insights.
- Excellent written and verbal communication skills, including presentation skills for executive audiences.
- Proficiency in social media management tools (such as Hootsuite, Buffer, Sprout Social, Sprinklr, Emplify, etc.) and analytics platforms (such as TikTok Marketscope, Google Analytics, Meta Insights, etc.).
- Intimate familiarity with platform toolkits required for social commerce, including TikTok Ads Manager, TikTok Creator Marketplace, and TikTok Seller Center.
Social Strategist in Surrey employer: Colgate-Palmolive
As a leading employer in the dynamic field of social media strategy, we offer an innovative work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and the chance to work with cutting-edge technologies on platforms like TikTok. Located in a vibrant European hub, we provide a unique environment where your contributions directly impact brand engagement and commercial success, making this a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Strategist in Surrey
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those who are already working in social media or at companies you admire. Attend events, join online forums, and don’t be shy to slide into DMs – you never know where a casual chat might lead!
✨Tip Number 2
Show off your TikTok skills! Create a portfolio that highlights your best social media campaigns, especially those that have gone viral or had a significant impact. Use this as a conversation starter during interviews to demonstrate your expertise and creativity.
✨Tip Number 3
Stay ahead of the trends! Regularly check out what’s hot on TikTok and other platforms. Bring fresh ideas to the table during interviews by discussing how you can leverage these trends for the company’s benefit – it shows you’re proactive and in tune with the social landscape.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us – it shows you’re serious about joining the team!
We think you need these skills to ace Social Strategist in Surrey
Some tips for your application 🫡
Show Off Your Social Savvy:When you're crafting your application, make sure to highlight your experience with social media strategies, especially on TikTok. We want to see how you've driven engagement and conversions in the past, so share specific examples that showcase your skills!
Be Data-Driven:We love numbers! Include any metrics or analytics that demonstrate your success in previous roles. Whether it's increased followers, engagement rates, or conversion stats, showing us the impact of your work will definitely catch our eye.
Tailor Your Content:Just like you would for a social media post, tailor your application to fit our brand voice and values. Use language that resonates with us and reflects your understanding of our mission. This is your chance to show how well you know our brand!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, you'll find all the details you need about the role there!
How to prepare for a job interview at Colgate-Palmolive
✨Know Your TikTok Inside Out
Since the role focuses heavily on TikTok, make sure you’re up to speed with the latest trends, features, and best practices on the platform. Prepare examples of successful TikTok campaigns you've managed or admired, and be ready to discuss how you would apply those insights to the company's strategy.
✨Showcase Your Analytical Skills
This position requires strong analytical skills, so come prepared with examples of how you've used data to drive social media strategies. Be ready to discuss specific metrics you've tracked, tools you've used, and how your insights led to actionable changes in previous roles.
✨Collaborative Spirit is Key
The job involves working across teams, so highlight your experience in collaboration. Share stories about how you’ve successfully partnered with different departments or external agencies to achieve a common goal, and emphasise your ability to communicate effectively with diverse stakeholders.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges in social media management and how you would tackle them. For instance, how would you handle a sudden drop in engagement or a negative trend on TikTok? Having clear, structured responses will impress your interviewers.
