At a Glance
- Tasks: Lead digital transformation in retail media and eCommerce for top brands.
- Company: Dynamic company focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven insights and career advancement.
- Why this job: Make a real impact on consumer experiences and drive digital growth.
- Qualifications: 4+ years in eCommerce or Digital Marketing, with social commerce experience preferred.
As a Retail Media & eCommerce Marketing Manager, you will spearhead our digital transformation by integrating retail media and social commerce strategies to drive exceptional consumer experiences and ROI. You will own the strategic direction of our Amazon and TikTok Shop presence, ensuring consistent measurement, financial discipline, and operational excellence across EU markets. This role is pivotal in influencing the omnichannel shopper and accelerating our digital growth through data-driven insights and cross-functional leadership.
Responsibilities
- Strategic Integration: Drive retail media strategy (Amazon/Social Commerce) across EU markets, ensuring integration into brand planning and optimizing media spend allocation for high-impact performance.
- Performance Measurement: Develop and implement standardized cross-market measurement frameworks, including ROI dashboards and marketing mix modeling, to track critical KPIs and demonstrate contribution to commercial growth.
- Operational Excellence: Oversee the digital shelf and content creation process, utilizing PIM/DAM tools and data-driven insights (A/B testing) to automate and enhance retailer requirements.
- Financial & Stakeholder Governance: Lead financial best practices, including A&P vs. Gross to Net categorization, while collaborating with internal teams (GDIO, IBE, Analytics) to close capability gaps and upskill regional teams.
- Agency & Partner Management: Manage external retail media agency relationships and service delivery, ensuring adherence to European governance and strategic goals.
Qualifications
- Experience: Minimum 4 years of experience (including 1 year exp in Social Commerce) in eCommerce, Retail Media, or Digital Marketing, with a strong preference for background within the FMCG/CPG sector.
- Education: Bachelor’s degree in Marketing, Business, Economics, or a related field; a Master’s degree is a plus.
- Track Record: Proven success in driving digital strategy, preferably with specific experience in managing large-scale budgets and agency relationships.
Retail Media & eCommerce Marketing Mgr employer: Colgate-Palmolive
As a Retail Media & eCommerce Marketing Manager, you will thrive in a dynamic and innovative environment that champions digital transformation and consumer engagement. Our company prioritises employee growth through continuous learning opportunities and fosters a collaborative work culture that values creativity and strategic thinking. Located in the heart of the EU markets, we offer unique advantages such as access to diverse consumer insights and the chance to lead impactful projects that drive both personal and professional success.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media & eCommerce Marketing Mgr
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Colgate-Palmolive are looking for when hiring for a Retail Media & eCommerce Marketing Mgr.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Colgate-Palmolive for the Retail Media & eCommerce Marketing Mgr, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Colgate-Palmolive as a Retail Media & eCommerce Marketing Mgr, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Colgate-Palmolive’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Retail Media & eCommerce Marketing Mgr.
We think you need these skills to ace Retail Media & eCommerce Marketing Mgr
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Colgate-Palmolive, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Colgate-Palmolive's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Colgate-Palmolive. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Colgate-Palmolive
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Colgate-Palmolive uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Colgate-Palmolive. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
