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- Tasks: Lead e-commerce strategy and drive growth for Colgate-Palmolive on TikTok.
- Company: Join Colgate-Palmolive, a global leader in consumer goods with a focus on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Be at the forefront of social commerce and shape the future of retail.
- Qualifications: 5+ years in Customer Development or Strategic Account Management, with social commerce expertise.
- Other info: Dynamic role with a commitment to diversity and inclusion.
The predicted salary is between 48000 - 72000 Ā£ per year.
A critical and exciting leadership role blending eācommerce strategy and Customer Development execution, responsible for defining, developing, and executing the commercial growth strategy for ColgateāPalmolive brands across the Social Commerce and TikTok ecosystem, including TikTok Shop, ināfeed shopping, and live commerce. The role acts as the primary commercial interface, leveraging eācommerce best practices and managing the strategic partnership with TikTok and other social platforms, ensuring ColgateāPalmolive capitalises on social commerce trends, drives measurable net sales and embeds our brands within one of the world's fastestāgrowing retail channels, driving profitable volume growth and channel share.
Key Responsibilities
- Strategic Commercial Leadership
- Partnership Leadership: Serve as the strategic commercial lead for the TikTok platform partnership across key strategic markets, negotiating joint business plans, securing optimal media placements, and developing trade strategies to drive category growth on the platform.
- P&L Accountability: Own the commercial forecast, budget, and targeted P&L delivery, ensuring GrossātoāNet efficiency, monitoring key performance metrics, Return on Ad Spend, and profitability across all TikTokādriven transactions.
- ContentātoāCommerce Integration: Lead the strategy for connecting organic and paid TikTok content directly to commercial outcomes, working closely with Marketing and Brand teams to build effective content monetisation models.
- Operational Excellence & Execution: Serve as the internal commercial expert on TikTok, ensuring Brand, Supply Chain and Legal teams align on platform requirements, policy updates and optimal inventory flow to minimise outāofāstocks.
- Live Commerce Strategy: Develop and manage the endātoāend strategy for live shopping events, coordinating logistics, host talent, inventory and promotional calendars to maximise viewership and conversion.
- Channel Optimisation: Working closely with Brand & IMC Managers to continuously analyse and optimise the product catalogue, storefront and user experience within the TikTok Shop interface, ensuring products are discoverable, correctly priced and flawlessly executed.
- Campaign Management: Lead the planning and execution of all TikTokāspecific commercial campaigns, sales events and new product launches within the platform.
- Performance Monitoring: Utilize TikTok's native analytics tools and internal data to generate deep commercial insights, identifying trends, forecasting demand shifts and optimising media spend allocation.
- Customer Journey Mapping: Analyse consumer behaviour within the social commerce environment (from discovery to purchase) to refine content strategy and increase conversion rates.
Required Qualifications & Experience
- Education: Bachelor's degree in Business, Marketing, Eācommerce or a related field.
- Experience: Minimum 5 years of experience in Customer Development, Strategic Key Account Management or any other relevant experience.
- Platform Expertise: Handsāon knowledge of social commerce ecosystems, live commerce mechanisms and optimisation strategies.
- Commercial Acumen: Management of the commercial P&L, driving GrossātoāNet efficiency, negotiating complex media/retail deals and achieving ambitious targets.
- Skills: Strong analytical capabilities, excellent negotiation skills, and the ability to effectively collaborate with crossāfunctional teams (Digital Marketing, IMC, Supply Chain, Brand & Finance).
Core Competencies for Success
- Agility & Adaptability: Ability to thrive in a fastāpaced, constantly evolving media and retail environment.
- Creative Commercial Thinking: Capacity to connect creative content trends with measurable commercial outcomes.
- Negotiation & Influence: Proven ability to manage highāstakes external relationships with key platform partners.
Our Commitment to Inclusion
Our journey begins with our peopleādeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
Senior Customer Development Manager TikTok in London employer: Colgate-Palmolive
Contact Detail:
Colgate-Palmolive Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Senior Customer Development Manager TikTok in London
āØTip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or even through TikTok. A friendly message can go a long way, and you never know who might help you land that interview.
āØTip Number 2
Prepare for the interview by researching Colgate-Palmolive and their e-commerce strategies. Show them youāre not just another candidate; youāre genuinely interested in how they leverage TikTok for growth.
āØTip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially around social commerce and customer development. Confidence is key, so rehearse until it feels natural.
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Customer Development Manager TikTok in London
Some tips for your application š«”
Tailor Your CV: Make sure your CV is tailored to the Senior Customer Development Manager role. Highlight your experience in e-commerce and customer development, especially any work with social commerce platforms like TikTok.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven commercial growth and managed partnerships in previous roles.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any tools or methods youāve used to derive insights from data. We want to see how you can leverage analytics to drive performance.
Apply Through Our Website: Donāt forget to apply through our website! Itās the best way for us to receive your application and ensures youāre considered for the role. Plus, it shows youāre keen on joining our team!
How to prepare for a job interview at Colgate-Palmolive
āØKnow Your TikTok Inside Out
Make sure youāre well-versed in TikTokās features, especially those related to e-commerce and live shopping. Familiarise yourself with recent trends and successful campaigns on the platform, as this will show your passion and understanding of the role.
āØShowcase Your Commercial Acumen
Prepare to discuss your experience managing P&L and driving Gross-to-Net efficiency. Bring specific examples of how you've negotiated media deals or achieved sales targets in previous roles, as this will demonstrate your capability to handle the commercial aspects of the position.
āØHighlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share examples of how youāve successfully collaborated with marketing, supply chain, and finance teams in the past. This will illustrate your ability to align different departments towards a common goal.
āØPrepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to social commerce or live events. Think through potential scenarios and your strategic approach to them, as this will showcase your problem-solving skills and creative commercial thinking.
