Associate PVA Manager UK

This role is instrumental in the company’s efforts to grow sales and market share by its focus on veterinary recommendation and Brand Recommended Most Often’ (BRMO) leadership, by providing education, and technical and business development support to the profession, and by bringing veterinary insights to the company.

Under the leadership of the country PVA Manager, the A-PVA-M owns the Professional Consulting Veterinarian team to implement the UK & IE PVA strategy focussed on all parts of the veterinary profession (practicing vets in corporate and independent practice, vet students, nurses, receptionists), and internal audiences and accomplishes the yearly goals set by the PVA-M.

Strong positive impression of the Hill’s company, its products, and its services

Continued scientific leadership of Hill’s

Leadership in active veterinary team endorsement and BRMO. Continued market share and top and bottom line growth

What you will do

Manage the UK & IE Professional Consulting Veterinarians. Following the PVA strategy and with PVA-M alignment, set individual objectives for team of 2.5 PCVs, and provide support with prioritisation, mentor, and developing the team to meet their important metrics. Allocate the team’s time and effort in ways that deliver the best return on time spent. PCV and PCV Management responsibilities include:

• Improve the technical skills of the field sales team and further develop their expertise through ongoing training and in-field mentor

• Influence practice success through nutritional and business education, prioritising support based on company strategy.

• Implement engagement activities at veterinary universities in their geographies, including leading student reps and providing education activities.

• In collaboration with PVA-M, champion the European professional digital initiatives leading to a full implementation of Hills4Me digital tools.

• Running the country’s technical helpline (50% of PCV role), including setting and achieving helpline KPI’s and leading sensitive cases for the country

Vet Corporates

• Winning the hearts and minds of Vet Key Accounts via outstanding PVA Relationship – Lead & coordinate PVA involvement in cross-functional work.

• Vet Key Account Agile Team – Be the PVA lead on the VKA agile team, co-developing the strategy and the day to day results for PVA (by obtaining tenders and delivering growth of nutrition)

• Own and lead the PVA relationship with all Vet Corporates Head Office teams, working closely with the Regional and Country Vet Corporate Managers. Develop a strong external network with key clinic and head office contacts.

• Based on customer discovery and understanding, devise and complete a 6 month engagement & education calendar for each of the Top 5 VKAs, along with relevant critical metrics. Identify appropriate customer feedback to ensure on track.

• Leverage PVA-M where required to increase reach and influence with the VKA Clinical boards and deploy PCVs at clinic or HO level where appropriate.

PCV – Southeast and London region

• Support the SEL sales team as a PCV dedicating 20% of your time to their needs (on the ground, , ICS, etc)

• Align with SEL Field Sales Manager on technical and development needs of SEL team and devise coaching plan

Academic & Professional Affairs

• Implement Territory Manager and other internal collaborator technical education to ensure best in class field team known for their scientific expertise and support TMs to provide One to Many education approaches in clinic, developing tools and communications to reach multiple contact points in each clinic beyond individual face to face visits.

• Oversee execution of external educational programs, such as webinars and CPD events in line with commercial priorities and budget guidelines, in partnership with FSMs.

• In conjunction with PVA-M, build strong, lasting, and effective relationships with UK professional associations, Key Thought Leaders (KTLs) and specialists in private practice.

• Manage veterinary university programmes, including management of student reps, leading all aspects of PCV educational activities in university, growing student/staff feeding programme.

• Collaborate & support the Nurse Program Specialist (NPS) with priorities for nurse and receptionist engagement:

• Be fully conversant with the NPS priorities, especially the Nutritional Ambassador Programme, and allowing for PCV support in clinic as needed.

• Align on ownership for the development of educational content, materials and delivery in clinic or external forums to avoid duplication, * Reporting manager: PVA- M UK & IE

• Supervises the 2.5 x PCVs

• Internal customers: Marketing, customer development, FSM’s, VKA Manager(s),

• External customers: veterinarians, nurses, vet and trade associations, academia, veterinary researchers

Travel Requirements

• Encouraged percentage of travel: Up to 50%

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people – ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

• Basic qualifications include: DVM (or equivalent country qualification)

• Preferred qualifications include: MBA, Diplomate or equivalent experience in Internal Medicine or Nutrition

Expected Areas of Skills

• Proven experience in a veterinary practice (or a similar job)

• Has built or can quickly build a strong network in the veterinary community, including the local Small Animal Veterinary Association, and country specialist societies

• Knowledge of the pet food business

• Experience in Hill’s or other commercial business

• Business and practice management experience

• Proficient in English, additional language(s) a plus

Leadership Competencies

• Partnership & Collaboration

• Consumer & Customer focused

• Influence/Negotiation

• Communicate Effectively

• Relationship Building

Functional Proficiencies

• Veterinary insights

• Maintain veterinary (and appropriate other) technical credentials

• Keep up-to-date with latest developments in veterinary medicine, nutrition, surgery and diagnostics

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.