At a Glance
- Tasks: Drive data insights and optimise marketing strategies for pet nutrition.
- Company: Join Colgate-Palmolive, a global leader in consumer products.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real impact on pet families through innovative marketing.
- Qualifications: Degree in Business or related field; 3+ years in analytics.
The predicted salary is between 63000 - 77000 £ per year.
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values - Caring, Inclusive, and Courageous - we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Location: Woking, Surrey
Reporting to: Director, Marketing ODG (West Europe Cluster)
Salary range pa: £40050 - £44500
Position Summary
The Omni Demand Generation (ODG) Analyst is the key driver of data-driven insights and measurement for our demand generation model. This role is responsible for establishing one unified view of performance connecting our cross-functional Omni KPIs to inform the fluid optimization and reallocation of budgets and resources across all commercial levers. This is a highly analytical role, focused on measuring the effectiveness of activation strategies and providing strategic recommendations to drive measurable business growth. The ODG Analytics Manager works closely with the Commercial Country teams to ensure all activities are measured and optimized based on performance data. By leveraging modern data visualization and cross-commercial analytics, this role ensures our omnichannel strategies successfully win the omni-shopper. The position reports into the ODG Marketing Director of the West Europe Cluster.
Responsibilities include the following but not limited to:
- Performance Measurement & Modeling: Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster's commercial efforts to drive brand purchase and advocacy. Ensure analysis is deeply rooted and informed by the "Moments that Matter" in the pet parent journey to quantify demand drivers.
- Competitive Intelligence & RGM Support: Regularly monitor competitor activity (including promotional pricing and mechanics) and ensure learnings are actioned. Support Revenue Growth Management (RGM) strategies, pricing tracking, and portfolio/SKU rationalization analytics.
- Shopper Marketing Measurement: Measure the performance of Shopper strategies and materials to drive demand. Analyze the effectiveness of localization and deployment of omnichannel Point of Purchase (POP) assets.
- Insights Generation: Generate actionable insights derived from competitive landscape, category developments, and internal execution data to inform strategic decisions and drive measurable growth.
- Content Performance Analysis: Monitor and evaluate the performance of the localized content strategy rooted in the BEP, ensuring local and cultural overlays are contributing to marketing objectives.
- Performance Management: Own the analytics discipline for monthly reviews (MoDi), through performance dashboards and deep-dive analysis, focusing on ODG KPIs and ROI.
- Data & Tool Proficiency: Act as the cluster expert on ODG data sources and AI-enabled internal and external tools, driving commercial capability by training stakeholders on performance dashboards and analytical methodologies.
Skills and Competencies
- Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.
- Data Modeling & Visualization: Demonstrated ability to design, implement, and maintain advanced analytical models and data visualizations (dashboards) for senior leadership.
- Omnichannel & Commercial Acumen: Deep understanding of commercial levers like pricing, promotions, and distribution, coupled with a strong knowledge of eCommerce, retail environments, and the omni-shopper journey.
- Analytics Translation & Proficiency: Expert ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground. Ability to articulate complex technical data concepts to non-technical commercial audiences in a clear and compelling manner.
- Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.
Required Qualifications
- Bachelor's degree in Business, Marketing, Data Science, Statistics, or related quantitative field
- 3+ years of experience in Data Analytics, Business Intelligence, Sales, or related quantitative role, ideally in matrixed organizations
- Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets
- High proficiency with data visualization tools (e.g., Domo, Tableau, Power BI, Looker, Sigma).
- Strong understanding of the Consumer Journey Methodology and the ability to measure its impact
- Strong collaboration skills and project management capabilities
- Excellent oral and written communication skills with the ability to tell a story with data
- Fluency in English (written and oral)
Preferred Qualifications
- Prior experience in Data Analytics/Business Intelligence, Marketing or Customer Development
- Pet Nutrition or related industry experience
- Experience with advanced analytics tools (e.g., SQL, Python, R) and data visualization platforms (e.g., Tableau, Power BI)
- Experience with and understanding of the Profession as a recommendation and selling channel
- Strong tech-fluency and experience using AI-powered tools
- Able to communicate in one of the cluster languages
Our Commitment to Inclusion
Our journey begins with our people - developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
ODG Marketing Analyst in Woking employer: Colgate-Palmolive Company
Colgate-Palmolive Company is an exceptional employer located in Surrey, offering a dynamic work environment that fosters collaboration and innovation. With a strong emphasis on employee growth, you will have access to comprehensive training and development opportunities, ensuring you build a rewarding career in commercial sales. The company's commitment to diversity and inclusion, coupled with its focus on sustainability, makes it a unique place to work where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land ODG Marketing Analyst in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colgate-Palmolive Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colgate-Palmolive Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colgate-Palmolive Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Colgate-Palmolive Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ODG Marketing Analyst in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colgate-Palmolive Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colgate-Palmolive Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colgate-Palmolive Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colgate-Palmolive Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colgate-Palmolive Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colgate-Palmolive Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
