Social Strategist

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location: Woking, Surrey

Reporting to: Europe Division Digital Transformation.

Colgate is seeking an innovative, passionate, and results-driven Social Strategist to join our Division team. This role is pivotal in driving our social media creative presence, ensuring Colgate remains relevant and engaging across key platforms, with a strong focus on TikTok. You will work cross-functionally with the marketing, commercial, and hub teams to develop and execute a cohesive social media strategy and content framework that aligns with business objectives, elevates our brands, and drives market share in collaboration with our Hubs across Europe. As part of our team, you will lead social creative innovation to engage and inspire people to live happier, healthier lives. This is an exciting opportunity for someone who is passionate about social media, culture, and wants to make a measurable impact in a fast-paced, collaborative environment.

What you will do:

• Develop and drive the Division's social media strategy, with a primary focus on the TikTok platform, to increase brand awareness, engagement, and conversion.
• Elevate the social creative framework, velocity, and overall impact of content.
• Identify emerging social media trends, platforms, and content formats, translating them into actionable strategies.
• Collaborate across teams to unlock new opportunities and implement best-in-class practices to maximize our commercial performance in the social space.
• Develop and implement full-funnel strategies that seamlessly integrate social media, social commerce, and e-commerce platforms.
• Manage the content calendar and opportunity spaces across Europe Division social channels.
• Establish monitoring, analytics, and reporting on performance across European social media, providing data-driven recommendations for optimization.
• Lead the strategy for engaging social communities, loyalty programs, and influencer/creator/affiliate partnerships.
• Utilize social listening to monitor channels for trends, conversations, and sentiment related to our brand, industry, and competitors.
• Act as the central strategic expert for Division and European Hubs, consulting on best-in-class social execution and troubleshooting performance bottlenecks for rapid cross-market scaling.
• Own holistic measurement, defining regional KPIs that track social effectiveness and TikTok growth.

Content Development:

• Oversee the creation and production of high-quality, platform-specific social media content, ensuring brand consistency and legal compliance.
• Develop and govern the social content framework, transitioning from linear marketing to a high-velocity, collapsed funnel model where brand discovery and conversion are unified.
• Build the infrastructure for content scalability, enabling hubs to produce high-volume, native-first assets efficiently by leveraging creators, agencies, and partners.
• Coordinate with external agencies and internal creative teams on content execution.
• Act as the Division's subject matter expert on TikTok content creation best practices.
• Ensure social strategies align with overall marketing campaigns and brand messaging.
• Identify opportunities for social commerce integration and supporting sales objectives.
• Establish "big bets," support localizing, and share best practices across different markets.
• Drive data-driven content development and analysis for effective content.
• Ability to gather insights through deep research, social listening, cross-functional teams, and platforms.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (typically 7+ years) in developing and managing social media strategies for a major brand, with a demonstrable track record of success on TikTok and the broader social commerce ecosystem.
• Expert knowledge of social media platforms, analytics tools, and content management systems.
• Experience in social media management with a strong interest in all relevant technologies, content creation, influencer marketing, engagement initiatives, and AI advancement.

Preferred Qualifications:

• Experience working in a complex, cross-functional, or matrixed organizational environment.
• Strong analytical skills with the ability to interpret data and provide clear, actionable insights.
• Excellent written and verbal communication skills, including presentation skills for executive audiences.
• Proficiency in social media management tools (such as Hootsuite, Buffer, Sprout Social, Sprinklr, Emplify, etc.) and analytics platforms (such as TikTok Marketscope, Google Analytics, Meta Insights, etc.).
• Intimate familiarity with platform toolkits required for social commerce, including TikTok Ads Manager, TikTok Creator Marketplace, and TikTok Seller Center.

Our Commitment to Inclusion:

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer:

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.