At a Glance
- Tasks: Create and execute innovative retail media strategies to drive brand growth.
- Company: Join Colgate-Palmolive, a global leader in consumer products with a caring culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and innovation in a fast-paced environment.
- Why this job: Make a real impact in pet nutrition while working with passionate teams.
- Qualifications: 5+ years in media, strong analytical skills, and a degree in relevant fields.
The predicted salary is between 63000 - 77000 £ per year.
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values - Caring, Inclusive, and Courageous - we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Location: United Kingdom
Reporting to: Media Strategy Director
Salary Range pa: £53100 - £59000
At Hill's we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you're interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill's mission is to help enrich and lengthen the special relationships between people and their pets.
Position Summary:
The purpose of this role is to translate commercial and media goals into high performing retail media strategies within the Hill's EMEA team working across multiple markets and ensuring alignment between central and local priorities. Although your background is likely to be media, you will be an integral part of both the Marketing teams and the Customer Development team and work together to generate demand for Hill's brands both on and off the retailers platform.
You will lead the relationship with our Retail Media agency partner to ensure complex paid search and DSP strategies are executed flawlessly, and that campaigns align to the broader businesses priorities. You will be responsible for the budgets and ensuring spend is optimised across a number of KPI's including New to Brand, ROAS and conversion and ensure media efficiency using advanced analytics such as MMM, marketplace data clean rooms, and innovative test and learn frameworks.
Responsibilities include the following but not limited to:
- Support the Customer Development team: The role involves supporting the Customer Development team to activate brand growth plans within online retailers. You will work to align the commercial priorities of the business with media execution. Additionally, you will attend commercial planning meetings and own the strategy for activating media within the retailer's advertising ecosystem.
- Management of the Retail Media Agency & Retailer Advertising team: Serving as the primary point of contact for our retail media agency in Europe, you will ensure budgets are correctly paced and optimized to align with commercial and marketing priorities. You will educate the agency on Hill's brand goals, collaborating to build and execute strategies that drive performance. Your role includes leading media analytics initiatives like Market Mix Modelling and Brand Health tracking to demonstrate ROI. Additionally, you will design and execute Test & Learn roadmaps encompassing modular content and new platform betas. Finally, you will partner closely with the agency to ensure all media plans remain synchronized with overarching business objectives and key events.
- Retail Media Strategy & Execution: You will plan and execute comprehensive online retail media programs across Search, DSP, and other platforms, ensuring all strategies are localized for European markets. You will actively manage retail media budgets and investment tracking while continuously evolving the media plan through new "Test and Learn" capabilities. Additionally, you will own the end-to-end performance measurement of retail media spend, driving ongoing optimization with both internal teams and external agency partners. Finally, you will take ownership of the Data Clean Room strategy, collaborating closely with CRM and data teams to maximize insights.
Skills and Competencies:
- Media Expertise: Proven experience activating campaigns across retail media channels and broader digital media landscapes.
- Analytical Rigor: Ability to interpret Market Mix Modelling (MMM) data and Brand Health metrics to drive decision-making.
- Agility: Ability to remain agile in an ever-changing marketing landscape and prioritize workload under pressure.
- Commercial Acumen: Understanding of how both brand and retail marketing drive commercial value and how to execute commercial priorities via media.
- Communication: Excellent skills in dealing with customers and stakeholders, including Country GMs & Marketing Directors.
- Technical Proficiency: Proficient in English.
Required Qualifications:
- Degree in Business, Marketing, Digital or a similar field.
- 5+ years of media experience ideally in global, matrixed organizations.
- Proven critical thinking and advanced problem-solving capabilities.
- Excellent understanding of media measurement and optimisation strategy.
- Strong collaboration skills and project management capabilities.
- Excellent oral and written communication skills.
- Fluency in English (written and oral).
Preferred Qualifications:
- Prior experience working in or directly with a digital media agency.
- Pet Nutrition or related industry experience.
- Knowledge of eCommerce performance management.
- Strong experience using AI-powered tools.
- Working proficiency in a second core European language (e.g., French, German, Spanish, or Italian).
- Master's degree in Business, Marketing, Digital or a similar field.
Our Commitment to Inclusion:
Our journey begins with our people - developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer: Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
Retail Media Manager employer: Colgate-Palmolive Company
Colgate-Palmolive Company is an exceptional employer located in Surrey, offering a dynamic work environment that fosters collaboration and innovation. With a strong emphasis on employee growth, you will have access to comprehensive training and development opportunities, ensuring you build a rewarding career in commercial sales. The company's commitment to diversity and inclusion, coupled with its focus on sustainability, makes it a unique place to work where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colgate-Palmolive Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colgate-Palmolive Company are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colgate-Palmolive Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Retail Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colgate-Palmolive Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colgate-Palmolive Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colgate-Palmolive Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colgate-Palmolive Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colgate-Palmolive Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colgate-Palmolive Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
