Digital Engagement & Brand Experience Lead

Location: Woking, UK

Reporting to: Digital Transformation Director

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Why Work For Colgate Palmolive

• The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.
• The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.
• The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
• The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day.

About the role

Colgate-Palmolive is engaged in a strategic shift to omnichannel demand generation from a strategic, organisational, knowledge/experimentation and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation in Northern Europe, we are looking for a Digital Engagement and Brand Experience Lead to support new and ongoing digital engagement projects, reporting to the Digital Transformation Director. The Digital Engagement and Brand Experience Lead is a key player in architecting our “Owned Ecosystem” and leading the charge in creating a seamless, always-on consumer journey. They will be responsible for managing multiple ongoing PR, social and contract projects requiring coordination with a broad set of stakeholders across Europe.

What you will do

• Strategic Ecosystem Ownership: Act as the strategic owner of the owned ecosystem, including Websites, Organic Social, PR, and Influencer strategies.
• Integrated PR & Influencer Strategy: Lead a unified PR and influencer approach, leveraging coverage and assets as scalable content that feeds the entire omnichannel demand funnel.
• Paid Social Strategy: Partner with our paid social agency teams to ensure efficient and effective paid strategies are developed and implemented across priority channels.
• Global Content Tool Governance: Drive local implementation and adaptation of central tools from the Global Content Factory to CreativeX, ensuring local relevance while maintaining global efficiency and brand cohesiveness.
• Retail Media Integration: Own the Retail Media Influencer and Paid Social strategy to ensure high-quality content drives consistent engagement and conversion across social and retail commerce platforms.
• Data-Driven Experience: Partner with data leads to drive 1P data acquisition through owned channels and integrate social listening data with retail performance to link sentiment directly to conversion.
• Innovation & Efficiency: Leverage AI tools to enhance content creation and analyse audience behaviour for optimal posting and engagement.
• People Management: Manage and support the development of the Social Media & Website Specialist.

About The Colgate Team You’ll Be Joining

You’ll be a member of the Northern Europe Digital Team, a central team driving all things Digital for Colgate’s Northern Europe Hub.

Preferred Functional Experience

• Previous experience in digital marketing, content marketing and/or PR in the UK
• Experience working with content/creative agencies
• Superb communications and project management experience
• Strong analytical skills and data-driven thinking
• Experience with tools such as CreativeX, Sprinklr or other social listening tools, SEMRush, Jira, etc.

Personal Attributes

• Highly organised with an attention to detail
• Thrives working cross-functionally
• Comfortable navigating ambiguity and flexible to react to changes
• Able to develop and maintain good relationships with stakeholders
• Comfortable working with short timelines, multi-tasking and meeting deadlines

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.