At a Glance
- Tasks: Lead brand growth strategies and manage P&L for Home Care products.
- Company: Join Colgate-Palmolive, a global leader in consumer products.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace committed to your authentic self.
- Why this job: Make a real impact on household brands that people trust worldwide.
- Qualifications: Strong strategic thinking and financial acumen required.
The predicted salary is between 60750 - 74250 £ per year.
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values - Caring, Inclusive, and Courageous - we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Salary Range: 53100 - 59000
The Job Purpose
To own the long-term vision, P&L health, and strategic growth of the brand. This role defines where to play, and how to win by designing multi-year brand growth plans and ensuring brand superiority across the Northern Europe Hub (UK, DK, SE, NO, FI, IE).
Key responsibilities:
- Strategic Growth & Planning: Own the Home Care brand growth plan (BGP): Design, deliver and keep up to date, the 3-year strategic roadmap for the Hub, identifying category white-space opportunities and setting the long-term vision.
- Define must-win battles: Translate consumer trends and cross-market insights into commercial opportunities that define the brand's focus and resource allocation.
- Portfolio management: Act as the guardian of the brand architecture, ensuring the Hub’s portfolio mirrors Global/Division consistency, with a highly productive assortment, while maximizing local relevance.
- Knowledge of all elements of portfolio: Work closely with Consumer Affairs and Insights to identify any areas of opportunity, or challenges unique to the portfolio of products you are working with.
- Brand Building & Innovation Definition: Brand Messaging & Campaign Hierarchy: Ensure the strategic direction of brand communication is aligned to global expectations, ensuring effective implementation across the Attention, Consideration, Purchase, Loyalty (ACPL) framework.
- Innovation Pipeline Support: Responsible for alignment with Division on the mid to long term innovation for NE Hub; working closely with the Innovation Excellence & Execution (IEE) team to ensure successful launches for all elements of Innovation.
- Owner of Media briefing: Responsible for media briefing documents. Ensuring all elements of brand building, ideation, strategy, promotion calendars & channel recommendations are covered within briefing documents, and shared with relevant internal stakeholders and external agencies.
- P&L Ownership & Commercial Performance: Financial ownership: Own the brand's P&L, driving top-line growth, through strategic pricing, margin management, and investment prioritization.
- Brand Health: Own and improve all elements of brand health, from market share and penetration, to distribution and frequency. Maintaining a clear oversight of category dynamics and competitor activity.
- Budget Strategy: Define the strategic allocation of the Advertising & Promotion (A&P) budget to align with growth priorities and ensure resources are directed toward high-ROI activities.
Required Skills & Competencies:
- Strategic Thinking: Ability to grasp broad commercial approaches and deeply understand global Brand Equity and Category strategies.
- Financial Acumen: Deep understanding of P&L dynamics, pricing strategies, and margin improvement initiatives.
- Cross-Functional Leadership: Act as the strategic lead, guiding teams like Innovation Execution Excellence (IEE), Omni Shopper, and Media to execute the vision.
- Execution Feasibility Acumen: Proven ability to translate strategic vision into operationally viable plans, leveraging mastery of commercialization processes (SKU logic, launch critical path) to ensure zero-defect execution.
Our Commitment to Inclusion
Our journey begins with our people - developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
Brand Manager - Home Care employer: Colgate-Palmolive Company
Colgate-Palmolive Company is an exceptional employer located in Surrey, offering a dynamic work environment that fosters collaboration and innovation. With a strong emphasis on employee growth, you will have access to comprehensive training and development opportunities, ensuring you build a rewarding career in commercial sales. The company's commitment to diversity and inclusion, coupled with its focus on sustainability, makes it a unique place to work where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Home Care
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Colgate-Palmolive Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Colgate-Palmolive Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Colgate-Palmolive Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Colgate-Palmolive Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - Home Care
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Colgate-Palmolive Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Colgate-Palmolive Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Colgate-Palmolive Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Colgate-Palmolive Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Colgate-Palmolive Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Colgate-Palmolive Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
